BIEM(002832)2025-05-15 12:10Group 1: Sales and Revenue Growth - The company aims to enhance sales revenue through internationalization, high-end positioning, and a diversified brand matrix [2][3] - Online sales revenue reached 263 million yuan in 2024, marking a 35.03% year-on-year increase with a gross margin of 74.63% [9] - The company plans to expand its market share and improve brand strength, product quality, and channel capabilities [3][4] Group 2: Brand Strategy and Target Audience - The brand's young strategy has been implemented with the endorsement of Ding Yuxi, aiming to increase brand awareness and loyalty among younger consumers [3][10] - The company focuses on high-end golf apparel, emphasizing a lifestyle brand that appeals to various age groups [3][6] - Collaborations with cultural IPs like the Palace Museum and international designers are intended to enhance brand appeal and market presence [4][6] Group 3: Financial Performance and Challenges - The company reported a 42% drop in net cash flow from operating activities in 2024, with inventory turnover days reaching 346 days [5][9] - The dividend payout decreased from 10 yuan to 5 yuan per share in 2024, raising concerns about cash flow pressures [5][9] - The company has not disclosed specific profit forecasts for 2024 but is actively responding to national policies to stimulate business growth [5][9] Group 4: Market Position and Investor Relations - The company acknowledges the impact of macroeconomic factors and market risks on stock prices, which have seen a significant decline [6][8] - There are no current plans for stock buybacks, but the company emphasizes its commitment to investor communication and market value management [6][8] - The company is focused on maintaining a stable profit distribution plan to enhance shareholder returns [5][9]