Financial Data and Key Metrics Changes - The company reported Q1 2025 net sales of 102.7million,adeclineof120.45, while adjusted EPS loss was 0.32,withadjustmentstotaling4.5 million [16] - Adjusted EBITDA for the quarter was negative 3.8million[16]−Grossprofitmarginratedeclinedby80basispointsyear−over−year,butimprovedbyover300basispointsinMarchandAprilcombinedcomparedtolastyear[17][18]−Inventoryincreasedby39.7 million or 29% year-over-year, with a current inventory mix of 91% core products and 9% clearance [19] Business Line Data and Key Metrics Changes - Direct channel sales, excluding wholesale, fell by 14.6%, with web traffic declining but higher average order value (AOV) partially offsetting this [16][17] - Retail store sales declined by 2.6%, but profitability trends improved due to reduced promotions [17] Market Data and Key Metrics Changes - Mobile sales penetration increased by 200 basis points, with mobile conversion trending upwards [17] - The company is experiencing a shift in promotional strategy, reducing the number of promotional days by 35% and the depth of promotions from 25% to 20% on average [16] Company Strategy and Development Direction - The company is focusing on three key areas: brand awareness, solution-based products and product innovation, and customer service [6][14] - A significant reduction in SKU count by at least 20% is planned by spring 2026 to enhance efficiency in inventory purchases and marketing activities [9][24] - The company is implementing an expense savings initiative expected to yield annualized savings of approximately 15million[10]Management′sCommentsonOperatingEnvironmentandFutureOutlook−Managementacknowledgestheneedtorestorefinancialhealthandistakingdecisiveactionstoright−sizethebusiness[10][14]−Thecompanyismaintainingitsfiscalyear2025financialguidance,withadjustedEBITDAexpectedtorangefrom20 million to 25million[20]−Managementisawareoftheuncertainmacroeconomicenvironmentandisfocusedonmanagingexpensesandoperationalexecution[26]OtherImportantInformation−Thecompanyhastransitioneditslineofcredittoanasset−basedlendingagreement,providinga100 million limit with improved borrowing rates [20][26] - The company anticipates approximately $14 million in additional product costs due to tariffs, with minimal exposure to China [21][22] Q&A Session Summary Question: Can you elaborate on building brand awareness and marketing strategies? - Management is evaluating investments in the marketing funnel, particularly in upper funnel activities to drive brand awareness, with initial successes noted [31][33] Question: What are the consumer responses to the promotional reductions and potential price increases? - Management observed sequential improvement in gross margin rates and is balancing promotional activities while being cautious about pricing strategies to maintain customer retention [35][37]