Financial Data and Key Metrics Changes - The company reported Q1 2025 net sales of 102.7million,adecreaseof120.45, while adjusted EPS loss was 0.32,withadjustmentstotaling4.5 million [16] - Adjusted EBITDA for the quarter was negative 3.8million[16]−Grossprofitmarginratedeclinedby80basispointsyear−over−year,butimprovedbyover300basispointsinMarchandAprilcombinedcomparedtolastyear[17][18]BusinessLineDataandKeyMetricsChanges−Directchannelsales,excludingwholesale,fellby14.615 million, with at least 10millionrealizedinthecurrentfiscalyear[10]−Thecompanyisrationalizingitsstoreportfolio,withnearly2520 million to 25million[20]−Managementisoptimisticaboutthepathforward,focusingonbrandandproductenablerstoachieveprofitablegrowth[14][42]OtherImportantInformation−Thecompanyhastransitioneditslineofcredittoanasset−basedlendingagreement,providinga100 million limit with improved borrowing rates [20][25] - The company anticipates approximately $14 million in additional product costs due to tariffs, with minimal exposure to China [21][22] Q&A Session Summary Question: Can you elaborate on building brand awareness and marketing strategies? - Management is evaluating investments in the marketing funnel, particularly in upper funnel activities to drive brand awareness, with initial successes noted [30][31] Question: What are the consumer responses to the promotional reductions and potential price increases? - Management observed sequential improvement in gross margin rates and positive trends in conversion and full-price sales as promotions were refined [34][38]