Financial Data and Key Metrics Changes - The company's inventory decreased by 244 million yuan, approximately 31.55% year-over-year, indicating proactive inventory management in an uncertain market environment [2][3] - Operating cash flow increased to 260 million yuan, a rise of nearly 385 million yuan compared to the previous year, enhancing the company's risk resistance capability [3][6] - The company's total assets decreased from 2 billion yuan to 1.76 billion yuan, a reduction of about 13%, primarily due to a 32% drop in inventory [6] Business Line Data and Key Metrics Changes - The company's revenue saw a decline of over 20%, with B2B growth slightly outpacing B2C [4] - Gross margin decreased from 29.7% in 2021 to 23.9% in 2022, attributed to low-margin sales strategies and inventory clearance efforts [5][10] - The company terminated partnerships with four unprofitable brands and optimized over ten weaker brands, focusing on high-end beauty brands [2][3] Market Data and Key Metrics Changes - The company reported that general trade accounted for approximately 60% of total revenue, consistent with the previous year's figures [4] - The company achieved significant growth in social e-commerce platforms, with Douyin's annual growth exceeding 148% and Pinduoduo's growth over 23% [5][11] Company Strategy and Development Direction - The company aims to develop a dual-driven strategy by enhancing existing operations and expanding into private label brands and acquisitions [7][9] - There is a focus on increasing investment in social e-commerce and private domain traffic, particularly on platforms like Douyin and Pinduoduo [7][9] - The company plans to continue optimizing inventory structure and reducing administrative costs to improve operational efficiency [8][9] Management's Comments on Operating Environment and Future Outlook - Management acknowledged 2022 as a challenging year but viewed it as an opportunity for restructuring and optimization [10][11] - The company expects to continue reducing inventory and improving gross margins in 2023, with a focus on high-margin brands and products [10][12] - Management highlighted the potential for growth in health products and high-end beauty segments, indicating plans for increased investment in these areas [12][13] Other Important Information - The company experienced a foreign exchange loss of approximately 25 million yuan due to the appreciation of the US dollar, but this is not expected to impact future cash flow [5][6] - The company has reduced bank financing by about 25%, from 514 million yuan to 384 million yuan, as part of its balance sheet optimization efforts [6] Q&A Session Summary Question: Can you elaborate on the company's brand cooperation strategy? - Management noted that 2022 provided an opportunity to streamline operations, reducing inventory from 780 million yuan to 530 million yuan, while terminating unprofitable brand partnerships [10] Question: What measures are in place to improve gross margin? - Management indicated that they are negotiating better terms with brands and expect gross margins to improve in 2023 due to proactive inventory management [10][11] Question: How does the company plan to navigate the decline in revenue? - Management emphasized continued investment in promising channels and brands, particularly in Douyin and Pinduoduo, which have shown significant growth [11][12]
优趣汇控股(02177) - 2022 Q4 - 业绩电话会