Under Armour(UA)2023-05-09 18:21Financial Data and Key Metrics Changes - Fiscal '23 results were in line with expectations, closing the year with a solid fourth quarter revenue of 572 million, primarily due to lower marketing spending [48] Business Line Data and Key Metrics Changes - Apparel revenue increased by 1%, with strength in golf and run businesses, while footwear revenue surged by 27%, driven by team sports, run, and golf [46] - Direct-to-consumer (DTC) business was flat during the quarter, with e-commerce growth of 6% offset by softness in retail stores [45] - Wholesale revenue increased by 10%, driven by solid performance in the full-price business [46] Market Data and Key Metrics Changes - EMEA region saw a 23% increase in currency-neutral revenue, marking it as the highest growth region in fiscal '23 [22] - APAC revenue increased by 31% in the fourth quarter on a currency-neutral basis, benefiting from China's reopening [45] - North America revenue grew by 3%, driven by full-price and off-price wholesale businesses [45] Company Strategy and Development Direction - The company is focusing on three strategic priorities over the next three years, termed Protect This House 3 (PTH 3), which include driving global brand heat, elevating product design, and driving growth in the U.S. [20][42] - There is a strong emphasis on improving brand consistency and engagement in the U.S. market, with plans to reposition existing products and enhance marketing efforts [58][60] - The company aims to expand its total addressable market to over $300 billion by focusing on Sportstyle, footwear, and women's products [33][20] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the brand's potential, citing strong athlete engagement and a solid base in performance [69] - The focus will be on executing a narrowed list of strategic initiatives to drive results, emphasizing accountability and execution across teams [70][71] - Fiscal '24 is expected to be a year of building, with revenue anticipated to be flat to slightly up, while gross margin is expected to improve [51][50] Other Important Information - The company has made leadership changes and is in the process of hiring a Chief Consumer Officer to enhance brand and marketing strategies [27] - The partnership with Stephen Curry is seen as a significant catalyst for growth, with plans to amplify the Curry brand across various categories [9][31] Q&A Session Summary Question: How to fix inconsistencies in the U.S. market? - Management acknowledged that fixing inconsistencies is a gradual process, focusing on repositioning existing products and enhancing storytelling and merchandising [58][60] Question: Are there KPI targets for new product penetration? - KPIs are being developed to track the growth trajectory of products in the better and best categories, with ongoing customer feedback being prioritized [61][62] Question: What gives confidence in growth opportunities now? - Confidence stems from a strong performance base, athlete engagement, and a focused strategy on product, marketing, and distribution [69][70]