Financial Data and Key Metrics Changes - Total net sales grew 16% in Q2 2023, reaching 935million,withcomparablesalesup131.10, compared to an adjusted net loss per share of 0.30lastyear[21]−Cashattheendofthequarterwas617 million, with liquidity of $974 million [21] Q&A Session Summary Question: What drove the impressive momentum at Abercrombie? - Management noted that the brand is no longer just a jeans and t-shirt brand but has evolved into a lifestyle brand, with strong performance in various categories [28] Question: How is AUR expected to trend in the second half? - Management indicated that there is potential for further AUR growth, particularly in Hollister, as they have reduced promotions and improved product offerings [30][32] Question: What is the outlook for Hollister's performance? - Management expressed confidence in Hollister's growth trajectory, citing improved assortments and customer engagement [39] Question: How is the supply chain performing? - Management reported significant improvements in supply chain stability, allowing for better inventory management and responsiveness to trends [45] Question: What are the marketing strategies for the back half of the year? - The company plans to ramp up marketing efforts, particularly for Hollister, to attract new and lapsed customers [50][51] Question: How is the performance in EMEA and the U.K.? - Management noted that both regions are showing positive signs, with a focus on evolving brand positioning to capture market share [64] Question: What is the operating margin outlook for the brands? - Management indicated that Abercrombie's operating margin is higher than Hollister's, with expectations for continued improvement across both brands [71]