Financial Data and Key Metrics Changes - The company reported a revenue increase of 40%, reaching 967 million RMB, which exceeds 1.1 billion HKD, compared to the previous year [3][6] - Gross profit margin improved to 30.8%, up from 29.1% in 2022, with total gross profit reaching approximately 298 million RMB, marking a 47.5% increase [7][8] - Net profit increased significantly by approximately 320%, reaching 118 million RMB, with net profit margin rising from 4.1% to 12.2% [8][9] Business Line Data and Key Metrics Changes - Experience marketing revenue grew by 48.3%, while data marketing saw a 21.9% increase [6] - The IP segment, particularly cultural and sports IP, experienced a 115% growth when included in the overall revenue [6][7] Market Data and Key Metrics Changes - The company's market share in experience marketing increased from 6.3% in 2019 to 12.7% in 2023, nearly doubling its position [3][11] - Revenue from the Asia-Pacific region, excluding mainland China, surged by 296%, reaching 100 million RMB [7] Company Strategy and Development Direction - The company aims to expand its cultural and sports IP initiatives, enhancing collaboration and synergy [12][13] - There is a focus on increasing market penetration in the beauty and liquor sectors, which currently represent only 5.3% of the client base [11][12] Management's Comments on Operating Environment and Future Outlook - The management expressed confidence in the growth potential of the marketing sector in Greater China, anticipating significant growth in experience marketing, data marketing, and public relations services [11] - The company plans to leverage its strong market position and expand its geographic coverage, particularly in the Asia-Pacific region [12] Other Important Information - The company declared a total dividend of 10.58 HKD per share, with a dividend payout ratio targeted at 50% [9][10] - The company maintains a net cash position with no bank loans, indicating strong financial health [10] Q&A Session Summary Question: What are the growth prospects for the marketing sector in Greater China? - The management highlighted that the marketing sector is expected to see triple-digit growth in experience marketing, data marketing, and public relations services, while traditional advertising is experiencing negative growth [11] Question: How does the company plan to expand its market share in the beauty and liquor sectors? - The company identified these sectors as significant opportunities, noting that they currently represent a small portion of its client base, and plans to focus on expanding its presence in these areas [11][12]
艾德韦宣集团(09919) - 2023 Q4 - 业绩电话会