Financial Performance - In 2023, the company's revenue was 1.923 billion, a year-on-year increase of 20.47%, with a net profit attributable to shareholders of 278 million, up 36.85% [1] - In Q1 2024, the company achieved a revenue of 551 million, compared to the same period last year [1] - The revenue from coconut juice products reached 1 billion, growing 24.37% year-on-year, accounting for 52.02% of total revenue [1] Product Performance - Coconut juice products (1.25L PET and 245ml cans) accounted for 75.52% of coconut juice beverage revenue, with a combined growth of 24.50% [1] - Canned fruit products generated a revenue of 709 million, a year-on-year increase of 17.49%, representing 36.86% of total revenue [1] - Orange canned products achieved a revenue of 196 million, growing 6.65% year-on-year, while peach canned products reached 297 million, up 50.12% [1] Market Strategy - The company focuses on dual-driven development strategies for canned fruit and coconut juice products, enhancing market competitiveness and product recognition [3] - Plans for 2024 include channel expansion, brand promotion, and the development of a "Coconut+" product matrix [3] - The company aims to maintain a stable quality and optimize costs while enhancing supply chain management [3] Sales and Distribution - As of the end of 2023, the company had 2,157 distributors, with 65% located in Central, Southwest, and East China, contributing 12.68 billion in sales, accounting for 65.94% of total revenue [4] - The company plans to expand its network to 1 million outlets by the end of 2024, necessitating increased investment in sales personnel [4] Cost and Profitability - The overall product gross margin for Q1 2024 was 38.70%, an increase of 1.84 percentage points year-on-year, attributed to lower raw material costs and changes in product structure [5] - The beverage product revenue was 311 million, making up 56.49% of total revenue, with a year-on-year growth of 23.47% [5]
欢乐家(300997) - 2024年5月14日投资者关系活动记录表（2024-011）