Breo(688793)2022-11-17 15:02Marketing Strategy - The company's Q2 marketing campaign began on Mother's Day, featuring events such as Mother's Day celebrations, a second announcement of the spokesperson, the launch of the "Relaxation Appointment 2.0" new product, and a series of activities for the 618 shopping festival [2] - The theme for this year's campaign is "Stop and Start Again," aimed at encouraging people to slow down and adopt a better mindset in the face of uncertainties brought by the pandemic [2] - The online launch event for "Relaxation Appointment 2.0" achieved over 100 million likes and more than 1.6 million viewers, topping the JD.com live streaming rankings for small home appliances [2] Product Innovation - Since the launch of the "Ginger Xiaozhu" A1 smart moxibustion box in August 2021, over 200,000 units have been sold, generating over 100 million yuan, which accounts for 10% of the company's revenue during the same period [2] - The company introduced the second generation "Ginger Xiaozhu" A2 smart moxibustion box, featuring an automatic ignition function and enhanced moxibustion effects [2] - A new eye care product, "Mermaid Tears" eye moisturizing instrument, was launched, utilizing T-AIR ultrasonic nano-level oxygen atomization technology, aimed at addressing dry eye syndrome [3] Market Expansion - The company plans to continue expanding its offline channels, focusing on high-end shopping centers in first and second-tier cities and exploring sales opportunities on high-speed trains [3] - The first phase of the equity incentive plan will grant shares to 149 key executives and core employees, with a higher participation rate from the R&D department to encourage innovation [3]