Vatti(SZ:002035)2022-12-06 08:31Group 1: Sales Performance - The company achieved sales of 182 million during the 2016 Double Eleven event, representing a year-on-year growth of 137% [2] - The e-commerce channel experienced rapid growth in 2016, with online sales managed through direct company operations and local distributors providing installation and after-sales services [2] Group 2: Brand Positioning and Market Strategy - The "Vatti" brand is positioned as high-end smart products, while the "Bai De" brand targets the mid-to-low end market, allowing for comprehensive coverage from first-tier to fourth-tier markets [2] - The company is diversifying its product line to include small appliances such as dishwashers and water purification devices, while focusing on refining its core kitchen and bathroom business [2][3] Group 3: Financial Performance and Future Plans - The company's profitability significantly improved in the first three quarters of 2016, driven by brand premiumization and rapid growth in e-commerce and engineering channels [3] - Future plans include maintaining the dual-brand operation and enhancing cooperation with distributors, while ensuring efficient management of advertising and marketing expenses [3]