SEAGULL(002084)2024-02-29 00:06Business Development - The company aims to become the best provider of interior industrialization components and services, focusing on a full industry chain layout including sanitary ware, prefabricated assembly, tiles, bathtubs, custom cabinets, and smart home products [1] - The bathtub ceramics business operates independently with a brand center and manufacturing center, enhancing product customization to meet diverse consumer needs [1] - The company has a complete production system and strong manufacturing capabilities, integrating high-end custom product resources to ensure product delivery and quality [1] Product and Service Innovation - The company has launched a "custom terminal support" plan to assist stores in mastering the custom system, covering design, ordering, and installation [1] - Advanced production processes and high-quality materials are used in the full-custom bathroom products, ensuring quality and durability [1] - The full-custom bathroom offers various styles and options, maximizing space utilization and meeting individual customer needs [1] Brand Strategy and Marketing - The brand operation center has been relocated to Guangzhou, with new custom business and engineering departments established to enhance operational efficiency [2] - The company employs offline advertising and integrates online resources for comprehensive brand promotion, improving brand recognition and trust among consumers [2] - The company participates in the formulation of multiple industry standards, contributing to the development of prefabricated building standards [2] Manufacturing and Quality Assurance - The company has received multiple certifications, including green building material product certification and ISO9001 certification [2] - The assembly business includes two major brands and covers various product types, utilizing new high-tech materials for standardized production [2] - The company is recognized as a leading enterprise in the prefabricated building industry, receiving awards for excellence [2]