Xiamen Jihong Technology (002803)2023-09-01 08:28Group 1: Company Performance and Strategy - The company has invested over 150 million RMB in research and development since 2017 to enhance its cross-border e-commerce operations [3] - The cross-border e-commerce business has seen a significant improvement in efficiency, with the introduction of the ChatGiiKin-6B model leading to a 95% increase in the efficiency of product selection and advertising copy generation [3] - The company aims to maintain its data and technology advantages in the cross-border e-commerce sector while expanding into new markets, including Europe and Southeast Asia, where e-commerce penetration is below 5% [4] Group 2: Technological Innovations - The integration of AI technologies, including ChatGPT, has optimized various aspects of the cross-border e-commerce business, such as intelligent product selection and advertising [3] - The G-king AI advertising assistant has reduced ineffective advertising budgets by approximately 3.62% and improved operational efficiency by over 50% for advertising specialists [3] - The company has developed a SaaS service platform that is expected to contribute positively to its performance in the future [4] Group 3: Brand Development - The company has established several brands, including Veimia and Senadabikes, which have achieved positive profitability [4] - A new brand company, Jike Tuo, was established to leverage product selection data and social e-commerce advertising advantages for faster brand incubation [4] - The company plans to create a brand matrix to enhance operational performance through the development of profitable niche e-commerce brands [4]