Group 1: Brand Development Strategies - The future development strategy for the "Water Child" brand includes thematic promotional activities in 2025, focusing on outdoor styles with increased investment in design, patterns, craftsmanship, and materials [1] - The company plans to enhance product innovation and improve store displays, particularly in high-traffic commercial areas, in celebration of the brand's 30th anniversary [1] Group 2: Product Line Expansion - The company has developed toys and IP related to the "Hush Puppies" brand, with plans to expand into new product categories while maintaining brand quality and design standards [2] - Existing partnerships will be leveraged to grow brand value and share growth benefits, contingent on alignment with the company's operational philosophy [2] Group 3: Brand Operations and Market Positioning - The "Hazzys" brand continues to follow a British campus design style, targeting mid-to-high-end market segments with pricing positioned between "Hush Puppies" and international brands in the BEBELUX collection [2] - The brand's distribution strategy includes a focus on mid-to-high-end department stores and major e-commerce platforms [2] Group 4: Future Store Opening Plans - The company aims to establish brand image stores in high-traffic shopping centers, balancing online and offline sales channels while prioritizing profitability [2] - The company believes that there is still significant potential in the domestic market for many local brands, which have not yet reached saturation [2] Group 5: International Market Perspective - From a macro perspective, the strength of the country is crucial for domestic brands entering international markets, with improvements in national strength and soft power positively impacting brand globalization [2] - The transition of domestic brands to international status remains a significant challenge [2]
嘉曼服饰(301276) - 2024年2月26日投资者关系活动记录表