Group 1: Brand Positioning and Strategy - The company aims to unify the brand image of the "Hippopotamus" brand, focusing on style consistency, quality control, discount management, and channel optimization to enhance brand value without resorting to low pricing strategies [1] - The company intends to continue collaboration with current partners to amplify brand value collectively [1] Group 2: Licensing and Contracts - The acquisition includes all categories of IP assets and related commercial rights for the "Hippopotamus" brand in mainland China and Hong Kong and Macau [1] - The company can terminate contracts with other category licensors if they breach agreements; however, if there is no breach, the company will maintain the partnership [1] Group 3: E-commerce Performance - The growth rate of e-commerce sales has slowed compared to previous years due to market maturity and the diversion of purchasing power to offline recovery [2] - The company has adjusted its e-commerce sales strategy to focus on enhancing brand image, selectively participating in ultra-low discount activities [2] Group 4: Offline Market Strategy - The company is in the process of upgrading its image and optimizing channels, planning to close underperforming stores while enhancing the appearance of existing ones [2] - Profitability will be the primary performance metric for offline stores, with a focus on opening stores in high-traffic malls and shopping centers to highlight brand image [2]
嘉曼服饰(301276) - 2023年9月7日投资者关系活动记录表