Beijing (300803)2024-06-05 10:43Group 1: Company Overview - The company, Guiding Compass, was established in 2001 and listed on the ChiNext board in 2019, approved by the China Securities Regulatory Commission as a securities investment consulting institution [2]. - After the Q1 2024 report, the company experienced a decline in overall performance compared to the same period last year [3]. Group 2: Financial Performance - In Q1 2024, the company faced a "month mismatch" effect due to a delayed marketing campaign for its high-end product series, resulting in a significant decrease in operating cash flow and revenue compared to the previous year [3]. - The net income from commission and fees for Maigao Securities reached CNY 39.99 million, a 178.61% increase year-on-year, while net interest income was CNY 12.69 million, up 132.87% [4]. Group 3: Marketing and Customer Acquisition - Following the late Spring Festival in 2024, the company increased brand promotion and customer expansion efforts, leading to a significant rise in new paid users [4]. - Advertising and online promotion expenses saw a slight increase compared to the previous year, contributing to a small rise in overall sales expenses [4]. Group 4: Employee Growth and Business Development - The rapid development of brokerage and proprietary trading businesses has led to an increase in the number of management, research, and business-related personnel [5]. - The company is preparing to gradually expand its underwriting and sponsorship business based on its operational situation and regulatory guidance [5].