南极电商(002127) - 2024年6月6日投资者关系活动记录表

Business Overview - Time Interconnect focuses on data and digital marketing, aiming for refined operational and financial management, with plans for potential horizontal mergers in the future [1] - Time Interconnect has established deep strategic partnerships with top media platforms like OPPO, vivo, Xiaomi, and Huawei, providing comprehensive advertising services [1] - The company has restructured its licensing business into three segments: fashion series licensing, strategic partnership licensing, and self-operated retail [3] Licensing and Brand Strategy - Strategic licensing brands include Nanjiren and CARTELO, targeting diverse, cost-effective, and sustainable family lifestyle products [3] - Fashion licensing brands like BASIC HOUSE focus on urban middle-class consumers, emphasizing quality, style, and affordability [3] - Self-operated retail focuses on mid-to-high-end products, leveraging luxury craftsmanship and modern aesthetics [3] Financial and Operational Highlights - In 2023, the company incurred a 27 million RMB inventory impairment loss, primarily due to unsold inventory from the BASIC HOUSE acquisition [4] - Contract liabilities of 300 million RMB are mainly prepayments from licensing and Time Interconnect services [4] - Sales expenses increased due to higher human resource costs and new self-operated retail expenses, including celebrity endorsements and airport advertising [5] Future Plans and Strategies - The company plans to explore small-scale mergers and acquisitions for Time Interconnect and seek international brands for localized upgrades [4] - Offline store expansion is underway, focusing on central locations and single-store efficiency [5] - The company aims for global expansion, aligning brand and product strategies to enhance market competitiveness [5]