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CNN and HBO owner Warner Bros Discovery announces breakup plan
The Guardian· 2025-06-09 12:49
Warner Bros Discovery will split into two public companies by next year, calving off its cable operations from its streaming service.Warner Bros Discovery said on Monday that Streaming & Studios will include Warner Bros Television, Warner Bros Motion Picture Group, DC Studios, HBO and HBO Max, as well as their film and television libraries.The Global Networks company will include CNN, TNT Sports in the US, and Discovery, top free-to-air channels across Europe, and digital products such as the Discovery+ str ...
Facebook and Instagram owner Meta to enable AI ad creation by end of next year
The Guardian· 2025-06-02 11:31
Core Insights - Meta, the owner of Facebook and Instagram, plans to enable advertisers to fully create and target campaigns using AI tools by the end of next year, which poses a significant threat to traditional marketing agencies [1][2] - The new AI tools will allow brands to create ads using product images and planned marketing budgets, potentially disintermediating traditional advertising roles [2][3] - The rollout of these tools could significantly increase Meta's advertising revenue, which currently stands at $160 billion annually [4] Group 1 - Meta's AI tools will create entire ads, including imagery, video, and text, and target them according to clients' budgets [3] - Targeting capabilities, such as geolocation, will allow for tailored advertisements based on users' interests [4] - Following the announcement, shares of major marketing services companies like WPP, Publicis Groupe, and Havas experienced declines of 3%, 3.9%, and 3% respectively [5] Group 2 - Mark Zuckerberg has described the development of these AI tools as a "redefinition of the category of advertising" [6] - Meta plans to invest between $64 billion and $72 billion in capital expenditure next year, including AI infrastructure development [6] - The company's previous spending outlook for 2025 was up to $65 billion, indicating a significant increase in investment focus [6]