整体上看，恒指站稳27000点关口后再度进入盘整模式。今日全天成交2172.18亿港元，延续缩量态势，临近长假部分资金开始提前离场观望。 沽空方面，今日总沽空金额288.24亿港元，相当于恒指成交额的13.27%，空头继续活跃，但尚未对大市走向产生影响。 智通财经2月11日讯（编辑 冯轶）今日港股延续向上势头，三大指数短线均连续3日收涨。截至收盘，恒生指数、国企指数分别上涨0.31%及0.28%，恒生科 技指数一度冲高至1.3%，最终收涨0.9%。 【恒指站稳27000点盘整向上 节前资金面缩量观望】 盘面上，今日大型科网股进一步回暖，小米盘中一度大涨至5.4%，网易、快手、百度、美团小幅上涨。 | 代码 | 名称 | 最新价 | 涨跌额 | 涨跌幅 | | --- | --- | --- | --- | --- | | 800700 | 恒生科技指数 | 5499.99 | +48.96 | +0.90 | | 09626 | 哔哩哔哩-W | 252.800 | +12.400 | +5.16 | | 01810 | 小米集团-W | 37.100 | +1.520 | +4.27 | | 099999 ...

Core Viewpoint - The Hang Seng Index rose by 0.31%, while the Hang Seng Tech Index increased by 0.9% [1] Group 1: Company Performance - Bilibili saw an increase of over 5% in its stock price [1] - Tencent Music, Xiaomi Group, and Kingdee International each rose by over 4% [1] - BYD Company, WuXi Biologics, and New Oriental Education experienced gains of over 3% [1] Group 2: Company Declines - Pop Mart International fell by over 5% [1] - China Life Insurance declined by nearly 4% [1]

Core Viewpoint - The BoShi Hong Kong Internet ETF (159568) has shown positive performance since its inception, with significant increases in both share count and fund size in 2025 [1][2]. Fund Performance - As of February 11, 2024, the BoShi Hong Kong Internet ETF closed with a gain of 0.78%, with a trading volume of 53.48 million yuan [1]. - The fund was established on February 8, 2024, with a management fee of 0.50% and a custody fee of 0.10% [1]. - The latest share count is 324 million, with a total fund size of 539 million yuan, reflecting a 27.57% increase in shares and a 27.24% increase in size since December 31, 2025 [1]. Liquidity Metrics - Over the last 20 trading days, the ETF has accumulated a trading volume of 2.066 billion yuan, averaging 103 million yuan per day [1]. - In the year to date, the ETF has seen a total trading volume of 3.446 billion yuan over 28 trading days, averaging 123 million yuan per day [1]. Fund Management - The current fund manager, Li Qingyang, has managed the ETF since its inception, achieving a return of 66.36% during his tenure [2]. - The ETF's top holdings include Tencent Holdings (15.35%), Alibaba-W (14.43%), Xiaomi Group-W (13.96%), and Meituan-W (12.30%), among others [2].

Group 1 - The Hang Seng Index closed up 0.31%, while the Tech Index rose by 0.9% [1] - Bilibili (09626.HK) and Tencent Music (01698.HK) both increased by over 4.5% [1] - Xiaomi Group (01810.HK) and Kingdee International (00268.HK) saw gains of over 4% [1] Group 2 - Pop Mart (09992.HK) experienced a decline of over 5% [1]

证券研究报告 | 2026年02月11日 优于大市 哔哩哔哩-W（09626.HK） 游戏大年及AI 应用推广有望助力公司 26 年广告收入与利润高 增长 公司研究·海外公司快评 传媒·数字媒体 投资评级：优于大市（维持） | 证券分析师： | 张伦可 | 0755-81982651 | zhanglunke@guosen.com.cn | 执证编码：S0980521120004 | | --- | --- | --- | --- | --- | | 证券分析师： | 张衡 | 021-60875160 | zhangheng2@guosen.com.cn | 执证编码：S0980517060002 | | 证券分析师： | 王颖婕 | 0755-81983057 | wangyingjie1@guosen.com.cn | 执证编码：S0980525020001 | 事项： 2026 年是游戏大年和 AI 应用投放大年，哔哩哔哩有望承接更多游戏及 AI 应用广告主投放预算。 国信互联网观点：哔哩哔哩有望承接更多游戏及 AI 应用广告主投放预算，带动收入与利润增长。需求看， B 站广告聚焦科技与游戏等垂类，我 ...

Core Viewpoint - Bilibili-W (09626) has seen a stock price increase of over 5%, currently trading at 252.8 HKD with a transaction volume of 1.05 billion HKD, driven by positive forecasts from Guosen Securities regarding advertising budgets from game and AI application sectors [1] Group 1: Gaming Industry Insights - The gaming industry is expected to experience rapid growth in game licenses, with a projected year-on-year increase of nearly 60% in 2025 for App/PC/console game licenses, excluding casual games, according to data from the National Press and Publication Administration [1] - In 2026, competition for promotional traffic among leading game manufacturers is anticipated to intensify, leading to an overall increase in industry budgets [1] - Guosen Securities estimates that Bilibili's gaming advertising revenue could achieve a year-on-year growth rate exceeding 30% in 2026 [1] Group 2: AI Application Advertising - In 2026, there is expected to be a significant increase in advertising budgets from AI application advertisers [1] - Bilibili's user base has a high overlap with the core audience of AI applications, making it an attractive platform for AI advertisers seeking high retention users [1]

Core Viewpoint - Bilibili-W (09626) is experiencing a significant stock price increase, rising over 5% to 252.8 HKD, with a trading volume of 1.05 billion HKD, driven by positive market sentiment regarding its advertising potential in the gaming and AI sectors [1] Group 1: Gaming Industry - The gaming industry is expected to see a rapid increase in game approvals, with a projected nearly 60% year-on-year growth in the number of game licenses issued in 2025, excluding casual games [1] - Bilibili is anticipated to achieve over 30% year-on-year growth in gaming advertising revenue by 2026, as competition for promotional traffic among leading game developers intensifies [1] Group 2: AI Applications - The advertising budget for AI applications is expected to increase significantly in 2026, with Bilibili's user base overlapping substantially with the core audience of AI advertisers, allowing for high user retention [1]

Core Insights - The launch of ByteDance's AI video generation model Seedance 2.0 is set to significantly impact the video industry, particularly the AI-driven comic drama sector, which is experiencing rapid growth due to advancements in AI technology [1][2][4] - Major companies like Tencent, Baidu, and others are entering the comic drama space, indicating a competitive landscape with various platforms developing their own independent comic drama applications [2][4] - The AI comic drama market is projected to grow substantially, with estimates suggesting a market size exceeding 22 billion by 2026, contributing significantly to the short drama industry's growth [7][22] Group 1: AI Technology and Cost Reduction - The core driving force behind the development of comic dramas is the reduction in production costs due to advancements in AI technology, with some companies reporting costs as low as 1,000 yuan per minute [1][17] - The production efficiency of AI comic dramas has improved dramatically, with costs dropping from 3,000-5,000 yuan per minute to as low as 200 yuan, allowing for a significant increase in output [21][17] - Companies like 酱油文化 have reported a monthly production capacity exceeding 100 comic dramas, with a high success rate of 60-70% for hits [21][17] Group 2: Market Dynamics and User Engagement - The comic drama sector has seen explosive growth, with over 700 billion views and 46,931 new comic dramas launched in 2025 alone [7][22] - The demographic for AI comic dramas is predominantly male, with over 65% of users being male and 85% under 40 years old, indicating a targeted approach to content creation [9][11] - The success of AI comic dramas is attributed to their ability to engage users emotionally, with popular themes often focusing on male-centric narratives and imaginative storylines [9][13] Group 3: Future Opportunities and Challenges - The potential for female audience engagement in AI comic dramas is significant, with a focus on developing content that appeals to women, particularly in genres like romance and historical drama [24][26] - The industry faces challenges such as content stability, the need for higher quality production, and the establishment of industry norms to prevent issues like plagiarism and employee exploitation [31][34] - The lack of standout IPs in the short drama market presents both a challenge and an opportunity for AI comic dramas to establish strong franchises and series [30][22]

智通财经APP获悉，2月10日，中央广播电视总台《2026年春节联欢晚会》与春晚独家弹幕视频平台B站(09626)共同宣布：今年的春晚首次引入UP主参 与。春晚导演组在晚会策划过程中广泛征求意见，B站UP主积极参与讨论。此外，UP主还参与了春晚纪录片的创作和拍摄。 据介绍，这些UP主平均年龄不超过30岁，是青年文化、创意内容、知识科普等多个领域的代表创作者，也是B站历年百大UP主的常客。作为春晚独家弹 幕视频平台，B站在2025年蛇年春晚与总台共创推出的节目《春意红包》全网播放量超过10亿，并且是海外播放量第二的蛇年春晚节目。 -皮得香晚 202 2°O x 弹幕畅聊更精彩 ...

Investment Rating - The investment rating for Bilibili-W (09626.HK) is "Outperform the Market" [1][4][13] Core Views - 2026 is expected to be a significant year for the gaming industry and AI application advertising, which will likely lead to increased advertising revenue and profits for Bilibili [2][3][5] - Bilibili is anticipated to capture more advertising budgets from gaming and AI application advertisers, driving revenue and profit growth [3][5] Revenue and Profit Forecast - Revenue projections for Bilibili are estimated at 30.2 billion, 32.6 billion, and 36.5 billion for the years 2025, 2026, and 2027 respectively [4][13] - Adjusted net profits are forecasted to be 2.5 billion, 3.4 billion, and 4.6 billion for the same years [4][13] Industry Insights - The gaming industry is expected to see a rapid increase in game approvals, with a nearly 60% year-on-year growth in the number of game approvals in 2025, excluding casual games [3][5] - Bilibili's gaming advertising is projected to achieve over 30% year-on-year growth in 2026 due to increased competition among top game publishers [3][5] - AI application advertising budgets are expected to increase significantly in 2026, with Bilibili's user base overlapping with core AI application audiences [3][5] User Engagement and Advertising Metrics - Bilibili's Daily Active Users (DAU) is expected to maintain a growth rate of over 5% in 2026, with improvements in AI technology enhancing ad load from 6.7% to 7.1% and a projected 5% increase in ECPM [6][7] - The advertising revenue growth for native and brand ads is expected to be in single digits due to macroeconomic influences [7]