据统计，怀柔国际影视摄制服务中心成立至今，已为近5000家企业办理各类政务事项6000余件，服务影 视剧组超500个。 一部电影从创意走向银幕，背后是一整套产业生态支撑。2024年以来，《中国影都青年影人优享计划》 等相继出台。2025年《怀柔区促进文化及相关产业高质量发展若干措施》正式发布，围绕企业成长、作 品奖励等6方面提供支持，单项奖励最高达300万元。2025年底，怀柔升级短剧产业扶持政策，取景天数 门槛从5天降至3天，资金拨付压缩至60天内。 服务层面，2021年成立的怀柔国际影视摄制服务中心是全国首个国际影视摄制服务机构。企业可通过微 信小程序"我要拍电影""我要找资源"频道，一键获取全域影视资源。2025年，怀柔区影视服务协会成 立，吸纳区内单位会员61家、影视配套服务单位46家。截至目前，中国影都已集聚影视文化企业1800余 家，坐拥各类摄影棚47座，累计拍摄制作影视作品近5000部。 影视产业竞争归根结底是人才竞争。2025年12月，博纳影业与北京电影学院签署战略合作协议，打 造"影视创作工作坊""大师讲堂"等品牌活动。"青年影人优享计划"持续发力，入围北京国际电影节创投 单元前20名的项目 ...

Core Viewpoint - The 2026 Spring Festival film season is the longest in history, running from the 28th day of the twelfth lunar month to the seventh day of the first lunar month, leading to a total box office exceeding 4 billion yuan [1][5]. Group 1: Box Office Performance - The total box office for the 2026 Spring Festival films (including pre-sales) has surpassed 4 billion yuan, with "Flying Life 3," "Silent Awakening," and "Boon Year of the Bear" leading the box office rankings [1][5]. - "Flying Life 3" has achieved a box office of 2.1 billion yuan, while "Silent Awakening" and "Boon Year of the Bear" have reached 650 million yuan and 500 million yuan respectively [5][6]. Group 2: Film Supply and Demand - A total of 8 films are scheduled for the 2026 Spring Festival, marking a five-year high in the number of films released during this period, which indicates a balanced supply structure catering to diverse audience preferences [5][6]. - The films involve several listed companies, including Light Media, China Film, and Wanda Film, among others, indicating significant industry participation [5][6]. Group 3: Audience Engagement and Marketing - To attract more viewers, various regions have launched promotional activities, such as the "big gift package" for moviegoers in Hebei Province, which aims to benefit over 1.5 million viewers throughout the year [8]. - The film "Flying Life 3" combines comedy and racing elements, appealing to a broad audience, which is crucial for its high box office performance [8].

Core Viewpoint - The article discusses the dynamics of the Chinese film industry during the Spring Festival, highlighting the capital investments behind major films and the strategic decisions made by production companies in a competitive landscape [4][5][6]. Group 1: Overview of the Spring Festival Box Office - The Spring Festival box office reached a historical high of 95.14 billion in 2025, largely due to the success of "Ne Zha," which contributed 48.41 billion, representing over 50% of the total box office [5]. - This year, the absence of a blockbuster like "Ne Zha" leads to a more balanced distribution of film types, with various genres represented, indicating a shift towards a "multi-strong competition" model [5][6]. - The Spring Festival holiday this year is the longest on record at 9 days, which is expected to provide a larger window for box office revenue, although estimates suggest a cautious 75 billion for the first 7 days, a 21% decline year-on-year [5]. Group 2: Capital Investment Landscape - A significant number of production companies are involved in this year's films, with some films having up to 39 co-producers, reflecting a strategy of risk diversification [8][11]. - Companies like China Film have invested in 5 films, showcasing a "broad net" strategy, while others like Huayi Brothers have chosen to invest in fewer films, indicating varying risk appetites [9]. - The rationale for multiple production companies includes risk distribution, resource exchange, profit alignment, and financial storytelling, which collectively enhance the viability of film projects [11][12][13][14]. Group 3: Market Reactions and Trends - The A-share film sector typically experiences "pre-emptive speculation" before the Spring Festival, with stock prices of companies like Huayi Brothers and Bona Film rising significantly in anticipation of box office success [16]. - Historical data shows that the Spring Festival box office has grown over 5.5 times from 14.51 billion in 2014 to 95.14 billion in 2025, with the festival becoming a critical period for the Chinese film market [18]. - The article concludes that while audiences choose films based on stories and actors, capital investors focus on probabilities and returns, highlighting the divergence between artistic and financial success [19][20].

Core Viewpoint - Companies are offering exclusive benefits such as free tickets and entertainment packages to shareholders as a way to reward investors and enhance shareholder engagement [2][3]. Group 1: Companies Offering Benefits - Companies from the media and social services sectors, including Hengmei Mountain A, Xiangyuan Cultural Tourism, and Caesar Travel, are providing various perks such as free admission to scenic spots and discounted cruise tickets [2][3]. - Film companies like Hengdian Film and Bona Film have also introduced movie ticket packages for shareholders [2][3]. Group 2: Specific Benefits and Requirements - Hengmei Mountain A offers substantial benefits, including free entry to the mountain, complimentary cable car rides, and discounts on hot springs and skiing for shareholders and their families [2][3]. - Other companies, such as Palm Holdings in the construction sector, are giving away free tickets to certain 4A scenic spots, while Haixia Holdings in the transportation sector is promoting special travel packages [3][22]. Group 3: Cash Dividends - Since 2025, seven companies have distributed over 10 million yuan in cash dividends, including Xianheng International and Hengmei Mountain A, with the latter distributing more than 100 million yuan [3][22].

Core Insights - The 2026 Spring Festival film season has achieved a total box office of 30.82 billion yuan as of February 19, 2026, marking a significant milestone in the Chinese film industry [1][4] - This year's Spring Festival period is noted as the "longest in history," providing ample time for box office revenue to accumulate [1] Box Office Performance - The total number of tickets sold during the Spring Festival period reached approximately 62.73 million, with a total of 3.45 million screenings and an average ticket price of 49.1 yuan [2] - "Flying Life 3" leads the box office with a revenue of 15.65 billion yuan, accounting for 50.8% of the total box office [3][4] - "The Silent Awakening" ranks second with a box office of 5.08 billion yuan, while "Boonie Bears: Year of the Bear" is third with 3.93 billion yuan [4][5] Film Highlights - "Flying Life 3" has broken multiple records, including the highest opening day box office for a drama film in Chinese history [4] - The film series has previously achieved box office revenues of 17.28 billion yuan and 33.61 billion yuan for its first two installments [4] - "The Silent Awakening," directed by Zhang Yimou, features a modern espionage narrative and includes well-known actors such as Yi Yangqianxi and Zhu Yilong [4] Audience Demographics - "Boonie Bears: Year of the Bear" has a significant audience demographic, with 51% of viewers aged 35 and above, indicating strong family appeal and market penetration in lower-tier cities [5] - The film's total box office has surpassed 85 billion yuan across the entire "Boonie Bears" series, placing it among the top five film series in Chinese history [5] Market Analysis - The film market during this Spring Festival is characterized by a balanced supply structure, catering to diverse audience preferences across different age groups [5][6] - The first day of the festival saw over 564,600 screenings, setting a new record for the highest single-day screenings in Chinese film history [5] - The average ticket price has decreased to 49.7 yuan from 51.3 yuan in the previous year, reflecting a shift in consumer spending [5]

灯塔专业版数据显示，截至2月16日20时，2026年电影春节档（2月15日至2月23日）票房（含预售）已突破6亿元。 《飞驰人生3》《惊蛰无声》《镖人：风起大漠》《星河入梦》《熊猫计划之部落奇遇记》《熊出没·年年有熊》6部影片确认定档大年初一（2月17日）。 从题材来看，影片涵盖赛车、喜剧、武侠等多种类型，多元化特征明显。 IP续作领跑 高口碑IP续作《飞驰人生3》是今年春节档的头号种子选手。该片由韩寒编剧并执导，沈腾领衔主演。截至2月16日20时，该片以2.6亿元的预售票房成绩 位列2026年春节档新片预售票房榜首位。《飞驰人生》系列影片前两部分别取得了17.28亿元和33.61亿元的票房成绩。 猫眼娱乐市场分析师赖力对记者表示，尽管今年春节档相对缺乏超强头部"爆款"大片，但从预售首日成绩来看，整体预售表现比较稳定，《飞驰人生3》 《惊蛰无声》《镖人：风起大漠》几部相对体量较大的影片都有不错的发挥，市场热度预计将不断攀升。 灯塔专业版数据分析师陈晋对记者表示，2026年春节档电影市场或从2025年春节档的"一超多强"回归"多强争霸"格局。十多年来，春节档票房节节攀升， 从2014年的14.51亿元增长到20 ...

Group 1 - The core viewpoint of the article highlights the strong performance of the 2026 Spring Festival movie season, with ticket sales exceeding 600 million yuan as of February 16, 2026, indicating a robust market demand [1] - The film lineup for the Spring Festival includes diverse genres such as racing, comedy, and martial arts, showcasing a clear trend towards variety in offerings [1] - "The Fast and the Furious 3" is positioned as the leading contender for the Spring Festival box office, achieving a pre-sale ticket revenue of 260 million yuan, making it the top new film in pre-sales [3] Group 2 - The overall supply structure of the Spring Festival movie market is relatively balanced, catering to different audience preferences and age groups, which is expected to enhance market stability [5] - Analysts predict a shift from a "one strong, many strong" model in 2025 to a "multi-strong competition" model in 2026, with the box office steadily increasing over the years [5] - The 2026 Spring Festival holiday spans nine days, providing an extended window for box office growth, which is anticipated to further boost ticket sales [5][6] Group 3 - The competition in the 2026 Spring Festival movie season is expected to focus on systematic operations rather than just blockbuster hits, emphasizing the importance of quality content and effective marketing strategies [6] - The film industry is encouraged to reach audiences in lower-tier cities, as family viewing and active markets in these areas are seen as key factors for success [6]

Core Viewpoint - The article discusses the competitive landscape of the 2026 Spring Festival film market, highlighting the potential for multiple films to succeed rather than a single blockbuster dominating the box office, contrasting with previous years' trends [5][12]. Film Competition Overview - Eight films are set to compete in the 2026 Spring Festival box office, including genres such as comedy, suspense, martial arts, animation, and documentary [7][8]. - The films include "Flying Life 3," "Silent Awakening," "Biao Ren: Wind Rises in the Desert," "Boonie Bears: Year of the Bear," "Star River Dream," "Panda Plan: Tribal Adventure," "Return: Wolf Pack," and "Night King" [7][8]. Film Details and Predictions - "Flying Life 3" is expected to lead the box office with a predicted revenue of 2.5 to 3 billion yuan, benefiting from a strong fan base and previous successful installments [26]. - "Silent Awakening," directed by Zhang Yimou, features a star-studded cast and is anticipated to attract a younger audience, though its script may pose challenges [29]. - "Biao Ren: Wind Rises in the Desert," directed by Yuen Woo-ping, faces skepticism due to the recent decline in the martial arts genre's popularity, despite a strong cast [30]. - "Boonie Bears: Year of the Bear" is noted for its low production costs and high return rates, making it a unique contender in the market [34]. Market Trends and Insights - The 2026 Spring Festival is projected to have a record-long holiday period of nine days, providing ample opportunity for box office growth and audience engagement [21]. - The film market has shown a consistent upward trend in ticket sales over the past years, with significant growth in the Spring Festival box office, reaching nearly 100 billion yuan in 2025 [19]. - The article emphasizes the importance of quality content over star power, suggesting that films with strong narratives are more likely to resonate with audiences [35]. Stock Market Implications - The anticipation of the Spring Festival box office has led to increased speculation in the stock market, particularly for companies involved in film production and distribution, such as Huayi Brothers and Bona Film Group [22][35]. - The article warns that while stock prices may rise in anticipation of box office success, they could also experience rapid declines once the actual performance is realized [35].

Group 1: Automotive Rental Market - The demand for car rentals is increasing due to the upcoming Spring Festival, with both rental order volume and user scale showing year-on-year growth. Notably, the booking volume for new energy vehicle rentals has increased sixfold compared to last year [1] Group 2: Film Industry - Several listed companies are involved in the production or investment of films for the 2026 Spring Festival, with "Flying Life 3" having the highest participation from A-share listed companies, including China Film (600977.SH), Hengdian Film (603103.SH), Wanda Film (002739.SZ), and Bona Film (001330.SZ) [1] - China Film has announced that "Star River in Dream" is its first produced film for the Spring Festival, and it has also participated in "Boonie Bears: Year of the Bear" and "Silent Awakening" [1] - Hengdian Film has participated in "Boonie Bears: Year of the Bear" and "Star River in Dream" [1] - Financial analysts predict that the extended nine-day holiday will enhance viewing demand, leading to an upward trend in box office revenue during the Spring Festival period [1] Group 3: Catering Industry - Multiple listed companies in the catering sector have prepared for the New Year's Eve dinner scene and pre-packaged meal gift boxes. Companies such as Yuyuan Group (600655.SH), Shuanghui Development (000895.SZ), Anjiexin Food (603345.SH), Weizhi Flavor (605089.SH), Wens Foodstuff Group (300498.SZ), and Guolian Aquatic Products (300094.SZ) have developed products for New Year's Eve pre-packaged meal gift boxes [4]

Core Viewpoint - The pre-sale box office for the Spring Festival films has exceeded 3.7 billion yuan, with "Flying Life 3" leading significantly over "Silent Awakening" and other films [2]. Group 1: Box Office Performance - "Flying Life 3" has a strong lead in pre-sale, with a first-day pre-sale of 666.83 million yuan and a total of 146,126 screenings [5]. - "Silent Awakening" has a first-day pre-sale of 666.83 million yuan and a total of 38,100 viewers interested [5]. - "Biao Ren: Wind Rises in the Desert" has a first-day pre-sale of 377.96 million yuan and a total of 25,000 viewers interested [7]. - "Boon Year of the Bear" has a first-day pre-sale of 325.50 million yuan and a total of 25,900 viewers interested [7]. - "Star River in Dream" has a first-day pre-sale of 212.16 million yuan and a total of 9,700 viewers interested [9]. Group 2: Film Variety and Themes - The films released during this Spring Festival feature a diverse range of genres, including comedy, action, animation, and science fiction [15]. - "Biao Ren: Wind Rises in the Desert" tells the story of a desert escort facing challenges while protecting a mysterious person [18]. - "Flying Life 3" focuses on a race car driver returning to reality after the last race, facing new challenges [20]. - "Star River in Dream" involves a futuristic virtual dream system and an adventure through dream challenges [21]. - "Boon Year of the Bear" depicts a crisis caused by unexpected guests and the teamwork of the main characters to resolve it [25]. Group 3: Market Impact and Predictions - The strong pre-sale performance has led to a positive reaction in the capital market, with several film-related stocks experiencing significant gains [27]. - Predictions indicate that the box office for the first day of the Spring Festival will reach 1.187 billion yuan, with "Flying Life 3" and "Silent Awakening" expected to dominate the box office [27]. - The top three films for the Spring Festival are projected to be "Flying Life 3," "Silent Awakening," and "Biao Ren: Wind Rises in the Desert," with total box office estimates reaching 9.298 billion yuan [27]. Group 4: Company Involvement - Multiple listed companies are involved in the production of the films, including "Flying Life 3," "Silent Awakening," and "Boon Year of the Bear," which are set to release during the Spring Festival [26]. - Companies like Hengdian Film and Wanda Film are participating in the production and distribution of these films, indicating a strong industry collaboration [31].