证券日报网讯2月10日，三七互娱（002555）在互动平台回答投资者提问时表示，近年来游戏市场在题 材与玩法层面持续呈现多元化趋势，不同细分用户群体的需求也在不断演化。公司始终保持对行业发展 动态及内容创新方向的关注，并基于自身研发体系与能力及长线运营经验，评估不同题材和玩法的市场 潜力，结合自身业务规划和产品定位，持续丰富产品储备，提升产品竞争力。有关具体产品布局及业务 进展，请以公司在指定信息披露媒体披露的公告及官方新闻为准。 ...

作为活动核心亮点之一，三七互娱带着自制的两幅AI全息画卷参与到展会活动中。其中，安徽山水人 文主题长卷灵感源自《清明上河图》，画面融合了传统水墨山水画的韵味与现代数字技术的科技感，将 安徽的名山大川、江河湖泊与人文景致尽数铺展。在整个画面中，安徽黄山的奇松、怪石、云海错落交 织，桃花潭的碧水潺潺流淌，岸边桃林灼灼，仿佛能窥见诗仙李白题诗的雅致身影；九华山的九华莲花 亭亭玉立，山间云雾缭绕；"八百里皖江"长江安徽段碧波万顷，中国七大水系之一的淮河蜿蜒曲折，山 涧瀑布飞流直下、溅起碎玉琼花，游客乘一叶扁舟泛于水面，尽赏两岸风光。画面全程动态滚动，流 水、飞鸟、游人等元素灵动鲜活，将安徽自然灵秀与人文禅意展现得淋漓尽致。 来源：环球网 【环球网财经综合报道】在"欢乐春节·美好安徽走进马来西亚"文旅推介会暨"皖美如画·RCEP成员国华 人书画大赛"优秀作品展启动仪式以及"时代徽印"文房四宝博览会上，两幅融合AI技术与水墨意境的全 息长卷在高6米、宽2.5米的屏幕上缓缓滚动、动态呈现，引得现场嘉宾驻足围观。 据悉，这两幅AI全息长卷由三七互娱制作，其依托企业自主研发的"小七大模型"，内容100%由AI生 成，是企业AI ...

Core Insights - The AI application in the media and gaming sectors is driving significant market activity, with various ETFs experiencing substantial gains, particularly the Film ETF which saw a limit-up increase [1] - ByteDance's launch of the AI video generation model Seedance 2.0 has sparked interest in AI-related stocks, although the model's ability to reference real human materials has been temporarily suspended for optimization [2] - The domestic gaming market is projected to continue its growth, with a notable increase in the number of game licenses issued, indicating a robust pipeline for future products [3] Group 1: ETF Performance - The Film ETF has increased by 10.03% year-to-date, with an estimated scale of 238 million [2] - The Gaming ETF has seen a rise of 6.68% year-to-date, with an estimated scale of 3.537 billion [2] - The Media ETF has grown by 5.87% year-to-date, with an estimated scale of 11.47 billion [2] Group 2: Market Trends - The pre-sale box office for new films during the 2026 Spring Festival has exceeded 86 million, indicating strong consumer interest [3] - The number of domestic game licenses issued in January increased by 33 compared to the previous month, and by 54 compared to the same period last year, suggesting improved approval processes [3] - The actual sales revenue of the domestic gaming market is projected to reach 350.79 billion in 2025, a year-on-year increase of 7.68% [3] Group 3: Industry Analysis - The gaming sector is expected to maintain a high growth trajectory, with the mobile gaming market projected to generate 257.08 billion in revenue, up 7.92% year-on-year [3] - The SW Media sector's allocation has shifted, with the gaming segment seeing an increase in overweight positions to 40.26% [4] - The revival of PC gaming and the increasing budget for mobile game development are expected to enhance the market's product offerings [5]

Policy Updates - Beijing is accelerating the construction of the Future Digital Space Innovation Experimental Zone, with the unveiling of the "Shougang Park eSports Center" and the launch of a 5,400 square meter gaming eSports incubator [1] - Shanghai's information transmission, software, and information technology services industry is projected to grow over 22% by 2025, reaching a scale of 1.7297 trillion yuan, making it the third largest industry in the city [1] - The Pudong District is integrating eSports into its cultural and tourism activities, with plans for a "National eSports Carnival" as part of its development matrix [1] - During the Shanghai Two Sessions, representatives suggested supporting the "New Three Samples" (online literature, online games, online films) for cultural export [1] - Zhejiang Province emphasizes cultural "New Three Samples" for international influence during its 14th Five-Year Plan [1] Industry Insights - In January 2026, 177 domestic games and 5 imported games received approval from the National Press and Publication Administration, maintaining a high level of game approvals [2] - The first AI virtual idol in China, Yuri, received identity certification, indicating a growing trend in AI integration within the gaming and eSports sectors [2] - Guangzhou's internet gaming service revenue exceeded 56.8 billion yuan in 2025, with a year-on-year growth of 18.8%, highlighting the sector's rapid development [2] - The Guangzhou Game Industry Service Center has been established to support the lifecycle development of gaming companies [2] Events and Initiatives - Douyin Mini Games launched a cash incentive policy for Q1 2026, offering up to 40% cash rewards for game consumption [3] - The INDIE Live Expo, Asia's largest independent game festival, is scheduled for April 25, 2026, providing a platform for independent game developers [4] - The 2026 AGF Asia Game Fair will take place from October 2 to 5 in Guangzhou, featuring over 1,000 IPs and 7,000 cultural products [4] - The Fourth Sci-Fi Planet Competition is open for global project submissions, with a total prize pool of 1.75 million yuan, including 600,000 yuan for the sci-fi game category [4]

Core Insights - The news highlights the rapid growth and potential of AI-driven animation and content creation in the Chinese market, with various companies leveraging AI technology to enhance production efficiency and expand their IP monetization strategies. Group 1: Company Overviews - 中文在线, based in Beijing, is a leading digital reading company with over 5.6 million digital content types and more than 2,000 contracted authors. The company has developed its own AI model, "中文逍遥2.0," which supports the entire production process of AI comics and has reduced the adaptation cycle to 3 days [1][22]. - 荣信文化, located in Xi'an, focuses on children's books and has partnered with Alibaba to develop AI content generation tools, converting children's picture books into AI animations, thus reaching younger audiences [2][22]. - 捷成股份, a major player in film content rights management, has developed AI video generation technology that shortens the production cycle of animations to 7 days, enhancing the efficiency of classic IP adaptations [3][23]. - 欢瑞世纪, a film production leader, is converting its rich IP portfolio into AI animations, optimizing production costs through AI technology [4][24]. - 华智数媒 specializes in short drama production and is utilizing AI to streamline the entire production process, aiming to capture market share in the growing animation sector [5][25]. Group 2: Growth Prospects - 中文在线 anticipates that by 2026, AI animation production capacity will continue to increase, with overseas expansion and paid subscriptions opening new growth avenues [1][22]. - 荣信文化 expects stable demand in the children's content sector, with AI animations reducing production costs and creating growth opportunities through IP derivatives and smart products by 2026 [2][22]. - 捷成股份 projects that the combination of film rights and AI technology will enhance copyright monetization efficiency as the AI animation market expands by 2026 [3][23]. - 欢瑞世纪's rich IP reserves and AI animation capabilities are expected to broaden monetization channels, leading to performance growth by 2026 [4][24]. - 华智数媒 aims to leverage the overlap between short dramas and animations to respond quickly to market demands, with significant growth anticipated by 2026 [5][25]. Group 3: Technological Innovations - 利欧股份 is investing in AI content generation companies to enhance animation production and distribution, aiming to achieve precise content targeting through digital marketing channels [6][27]. - 掌阅科技, backed by ByteDance, is integrating AI technology to optimize the animation production process, with expectations of accelerated production capacity and monetization by 2026 [7][28]. - 万兴科技 has launched an AI animation generation platform that automates the entire production process, enhancing competitiveness in the consumer creative tools market [8][29]. - 奥飞娱乐 is focusing on AI-driven animation production, optimizing character modeling and motion capture to improve efficiency and expand growth opportunities by 2026 [9][30]. - 光线传媒 is utilizing AI technology to enhance animation production efficiency, with expectations of significant growth in the animation film market by 2026 [10][31]. Group 4: Market Trends - 智度股份 is combining large model technology with digital content creation to develop an AI animation generation system, aiming for rapid scalability and market penetration by 2026 [11][32]. - 芒果超媒 is leveraging its strong content production capabilities and AI technology to expand monetization channels, with growth expected as content quality improves and international expansion occurs by 2026 [12][33]. - 浙文互联 is creating an integrated platform for AI animation production and marketing, aiming to efficiently combine content creation with traffic monetization, with significant growth potential by 2026 [13][34]. - 完美世界 is focusing on converting gaming and film IP into AI animations, with expectations of enhanced production efficiency and growth opportunities by 2026 [14][35]. - 三七互娱 is leveraging its gaming IP to expand into AI animations, with significant growth anticipated as the market for quality content and international expansion develops by 2026 [15][36].

Group 1 - The core event is the launch of the "Warm-hearted New Year Feast" in Wuhu City, aimed at providing a special New Year meal for vulnerable groups such as elderly individuals living alone and new employment groups [1][3] - The event is organized by the Wuhu Municipal Social Work Department and the Wuhu Civil Affairs Bureau, with support from the Wuhu Charity Association and the Wuhu Volunteer Association, highlighting community collaboration [1][3] - The company, Sanqi Interactive Entertainment, actively participated by pledging 90 meals, specifically targeting those in need, including 60 meals for elderly individuals [3][5] Group 2 - Sanqi Interactive Entertainment has a strong commitment to corporate social responsibility, having invested over 75 million yuan in various charitable activities, focusing on assisting the elderly, the needy, and education [7] - The company has been recognized for its effective party-building work, receiving multiple honors at the provincial and municipal levels, establishing itself as a benchmark for non-public enterprise party organizations [5][6] - The partnership with the Wuhu Charity Association represents a new chapter in integrating party-building with public welfare, aiming to enhance the impact of both sectors [6]

Investment Rating - The industry is rated as "Outperforming the Market" with an expected relative increase of over 10% in the industry index compared to the broader market within the next six months [47]. Core Insights - In Q4 2025, the SW Media Industry Index decreased by 4.92%, with a slight reduction in capital activity, yet it remains at a high level. The fund's heavy allocation in the media sector has shifted to an underweight status, while the gaming sector continues to attract market attention and remains overweight [1][2][10]. - The gaming sector occupies a significant portion of the top ten heavy stocks, indicating high market interest. Among the top ten heavy stocks, eight are from the gaming industry, with notable declines in stock prices for most, except for one stock that saw an increase [2][24]. Summary by Sections 1. Capital Activity - The SW Media Industry Index closed at 819.69 points at the end of Q4 2025, down from 862.14 points at the beginning of the quarter, reflecting a 4.92% decline. The average daily trading volume was 51.09 billion yuan, a decrease of 5.20 billion yuan from the previous quarter [10]. 2. Industry Allocation Status - The allocation ratio for the SW Media Industry in Q4 2025 was 1.63%, with a fund heavy allocation ratio of 1.22%, indicating a low allocation of 0.41%. This reflects a shift from overweight to underweight status [13][16]. - The number of heavy allocation stocks accounted for 50.77% of the total, showing a slight decrease in concentration, ranking 14th among all primary industries [17]. - The gaming sector maintained an overweight status with a 40.26% allocation, while other sub-sectors remained underweight [35][39]. 3. Fund Concentration - The concentration of fund heavy stocks decreased slightly, with the top five, ten, and twenty stocks accounting for 68.74%, 85.72%, and 97.33% of the total fund heavy stock value, respectively, indicating a high concentration in leading stocks [3][43]. 4. Investment Recommendations - Given the current fund allocation and valuation levels in the SW Media Industry, it is suggested to focus on leading companies in the gaming sector, particularly those with rich game license reserves and applications in AI [45].

Investment Rating - The report maintains a "Positive" investment rating for the media industry [1] Core Insights - The gaming sector is expected to continue its high growth trajectory, driven by new game launches and seasonal demand during holidays [3] - The AI video model Seedance 2.0 by ByteDance is anticipated to accelerate the commercialization of AI-generated content in short dramas and films, benefiting companies with strong IP reserves and platform advantages [4] - The report highlights the competitive landscape among major AI model providers, which is enhancing foundational model capabilities and expanding applications in various sectors [30] Industry Overview - The media sector's performance is currently lagging behind the broader market, with the film sector showing stronger results compared to gaming [7] - Recent data indicates that "Goose Duck" topped the iOS free game chart, while "Peace Elite" led the iOS revenue chart in mainland China as of February 7, 2026 [10][14] - The film "Zootopia 2" achieved the highest box office revenue for the week, totaling 0.39 billion RMB, with a cumulative box office of 44.93 billion RMB [23] Game Sector Highlights - The game "Yuanmeng" has received over 20 million pre-registrations, indicating strong market interest and potential for high daily active users (DAU) [3] - The report recommends continued investment in gaming companies such as Perfect World, Xindong Company, and others, which are expected to benefit from the ongoing demand and new product cycles [3] AI Applications in Media - The advancements in AI models are expected to significantly reduce production costs and improve efficiency in the creation of short dramas and films, with companies like Reading Group and Shanghai Film poised to benefit [4] - The report emphasizes the importance of multi-modal AI applications in enhancing content richness and user engagement in the media sector [4]

Group 1 - The gaming sector showed significant activity in the afternoon of February 6, with Perfect World reaching its daily limit increase [2] - Other companies in the gaming industry, including 37 Interactive Entertainment, Xunyou Technology, Youzu Interactive, and Kaiying Network, also experienced upward movement in their stock prices [2]

Investment Rating - The report maintains a "Positive" outlook for the gaming industry [5] Core Insights - The application of AI in the gaming industry is transitioning from B2B to B2C, with expectations for sustained capacity and traffic growth for evergreen games on the B2B side, while B2C games with high daily active users (DAU) are expected to see significant increases in both content and DAU through user co-creation driven by natural language AI game engines [3][12] - The report highlights the importance of companies with advantages in gaming channels and large DAU products, such as Tencent Holdings, Xindong Company, Century Huatong, Giant Network, and NetEase, as well as those with key project reserves like 37 Interactive Entertainment and Perfect World [3][12] Summary by Sections 1. AIGC and Policy Resonance Driving High Growth in Gaming Revenue - In 2025, China's gaming industry sales revenue is projected to reach 350.8 billion, with an 8% year-on-year growth, significantly outperforming the retail sector's 3.7% growth [15] - The AI-driven evergreen games are extending their lifecycle, with major titles like "Honor of Kings" and "Crossfire" achieving historical highs during the Spring Festival [15] 2. Trends in the Gaming Industry for 2026 - AI game editors are beginning to deliver results, with a long-term positive outlook for platform-based companies [29] - A price war is expected to restart in 2026, with low ARPU games showing stronger resilience against macroeconomic headwinds [38] - The revival of PC games is deepening, with an increasing proportion of cross-platform products [45] 3. Investment Recommendations - Companies with advantages in channels and large DAU products are highlighted, including Tencent Holdings, which is expected to see significant growth from its AI engine-driven games [60][61] - Other companies to watch include Xindong Company, Giant Network, and Kyeing Network, each with promising projects and growth potential [60][61]