投资评级：看好（维持） 行业走势图 数据来源：聚源 -29% -14% 0% 14% 29% 43% 2025-02 2025-06 2025-10 传媒 沪深300 相关研究报告 《《异环》三测及字节 AI 视频模型惊 艳，继续布局游戏/多模态 AI 应用— 行业周报》-2026.2.8 《Moltbook、元宝、Genie3 出圈，继 续布局 AI 社交/游戏/营销—行业点评 报告》-2026.2.2 《AI 入口争夺再升级，继续布局 AI 应用及游戏—行业周报》-2026.1.25 节后继续聚焦 AI 入口商业化、重磅新游及长青游戏 传媒 2026 年 02 月 23 日 请务必参阅正文后面的信息披露和法律声明 1/18 ——行业周报 方光照（分析师） fangguangzhao@kysec.cn 证书编号：S0790520030004 红包等系列春节运营活动或推动豆包/千问/元宝用户量大增及商业化加快 2 月 17 日，豆包宣布通过总台春晚为全国观众送出超过 10 万份科技好礼和现金 红包，帮用户生成了超过 5000 万张新春头像，写下了超过 1 亿条祝福语等，AI 总互动达 19 亿次；豆包视频生成 ...

Core Viewpoint - The article discusses the trends and highlights of the 2026 Spring Festival gift boxes from various major companies, emphasizing practicality, interactivity, and a sense of adventure in their designs [4][5]. Group 1: Alibaba - Alibaba's gift box features a classic red design with a "Joy" theme, including traditional items like couplets, window decorations, and six types of red envelopes, each representing different forms of joy [9][11]. - The inclusion of a multifunctional blanket and a calendar adds practicality and companionship to the gift box [11][13]. Group 2: Tencent - Tencent's gift box adopts a minimalist approach with a simple red design, containing traditional items such as red envelopes and couplets that align with the Year of the Horse theme [15][17]. - The highlight is the blind box concept, which adds an interactive element, making the gift box more engaging [17][18]. Group 3: JD.com - JD.com's gift box includes traditional items like red envelopes and snacks, with a notable hanging painting that can be directly hung on the wall, enhancing the festive atmosphere [21][23]. Group 4: Meituan - Meituan's gift box revolves around the theme of "bringing home blessings," featuring practical items like a snack gift pack and a warm blanket [23][26]. - The gift box also supports a charitable initiative by donating to a children's playground, linking the gift to a social cause [26]. Group 5: Kuaishou - Kuaishou's collaboration with Wangwang results in a gift box designed as a red suitcase, filled with popular snacks and playful items like a plush pillow shaped like Wangwang snacks [30][32]. - The creative doorbell that plays a "Wangwang" sound adds a unique touch to the gift box [36]. Group 6: Zhihu - Zhihu's gift box stands out with a blue theme and includes a "Good Question 2026" calendar, encouraging daily reflection and thought [38][40]. Group 7: Ctrip - Ctrip's gift box emphasizes cultural elements with a design inspired by traditional Chinese art, featuring items like a ceramic gourd and a plate, enhancing the festive atmosphere [44][46]. Group 8: Cai Niao - Cai Niao's gift box is designed as a retro television, featuring interactive elements and a variety of snacks, blending nostalgia with practicality [51][57]. Group 9: Beisi - Beisi's gift box focuses on the theme of "dreams without limits," featuring tech gadgets and interactive designs that invite users to engage with the products [59][61]. Group 10: Giant Network - Giant Network's gift box includes traditional items and a gold coin, symbolizing prosperity and aligning with the theme of "immediate wealth" [67][71]. Group 11: Youse - Youse's gift box features a large backpack and practical items, emphasizing a balance between festive elements and everyday utility [74][78]. Group 12: Style3D - Style3D's gift box is uniquely designed in a cylindrical shape, filled with health products and fun items, catering to the needs of young consumers [80][82]. Group 13: Xiaohongshu - Xiaohongshu's gift box centers around travel, featuring a custom suitcase and travel accessories, promoting a sense of adventure for the new year [86][90]. Group 14: Xpeng - Xpeng's gift box includes a functional suitcase and travel-related items, emphasizing practicality for short trips and weekend getaways [92][94]. Group 15: Canban - Canban's gift box is designed as a giant gold bar, filled with oral care products, symbolizing wealth and prosperity for the new year [97][101]. Group 16: 360 Group - 360's gift box focuses on coffee-making equipment, combining traditional festive elements with a modern twist, enhancing the experience of transitioning from holiday to work mode [103][105]. Group 17: Aqara - Aqara's gift box features a minimalist design with traditional elements and a set of scented cards, promoting a calming atmosphere for the new year [107][109]. Group 18: Quwan Group - Quwan Group's gift box combines technology, practicality, and creativity, featuring a small electric cooker and a versatile bag that can transform into a vest [114][118]. Group 19: iFlytek - iFlytek's gift box is rich in variety, including snacks and collectible items, with a unique packaging style that reflects traditional Chinese aesthetics [121][125]. Group 20: Miko World - Miko World's gift box features a simple design with a focus on high-quality tableware, emphasizing everyday elegance and practicality [127][131]. Group 21: Mixue Ice City - Mixue Ice City's gift box is large and filled with playful items, embodying the themes of sweetness and prosperity for the new year [135][138].

Investment Rating - The report maintains a strong buy rating for the media industry, indicating a positive outlook for investment opportunities in the AI video sector [2]. Core Insights - The AI video generation technology is evolving rapidly, transitioning from GAN to DiT architectures, which are crucial for advancing towards AGI. This evolution is expected to significantly enhance the capabilities of AIGC (AI-Generated Content) [3][9]. - The global AI video generation market is projected to reach $296 million by 2026, with a year-on-year growth of 35.16%. The industry is exploring both consumer (C-end) and business (B-end) revenue models, with significant advancements in commercial applications expected in the near future [3][4]. Summary by Sections 1. Video Generation Evolution - Video generation integrates multiple modalities, including text, images, and audio, which enhances its complexity and expressiveness, representing the upper limit of AIGC capabilities [7]. - The technology has progressed from early GAN models to the current DiT architecture, marking a significant turning point in the industry with the introduction of models like OpenAI's Sora [9][25]. 2. Technical Progress - Current AI video generation models can produce short segments that approach professional production quality, with resolutions supporting 1080p and frame rates reaching 30fps. However, challenges remain in generating longer videos and maintaining physical realism [34][36]. - The emergence of world models is anticipated to address existing limitations in video generation, potentially leading to a new phase of technological advancement [33]. 3. Commercialization Progress - The AI video generation market is expanding rapidly, with both consumer and business segments progressing simultaneously. The C-end focuses on subscription models, while the B-end primarily utilizes APIs for applications in advertising and e-commerce [3][4]. - The industry is witnessing a shift towards integrating AI capabilities into film production, with significant projects already generating substantial revenue, such as Utopai's projects totaling approximately $110 million [3][4]. 4. Core Beneficiaries - Key companies benefiting from this trend include technology firms with proprietary algorithms, content providers with extensive asset libraries, and platforms actively integrating AI into marketing strategies [4].

Investment Rating - The report maintains an "Outperform" rating for the media sector [3] Core Insights - The media sector outperformed the market in January, with the Shenwan Media Index rising by 17.94%, surpassing the CSI 300 Index by 16.29 percentage points, ranking second among 31 sectors [4][22] - The number of game approvals remains high, with 177 domestic games and 5 imported games approved in January, reflecting a year-on-year increase of 33.8% [4][31] - The report highlights the potential for growth in the gaming market, projecting a revenue of CNY 350.79 billion in 2025, a 7.7% increase year-on-year [35] - The upcoming Spring Festival is expected to boost box office revenues, with seven films scheduled for release, including "Fast Life 3," which has generated significant interest [66][72] Summary by Sections 1. Media Sector Market Review - In January, the media sector ranked second among 31 sectors, with a TTM-PE of 49.9x, placing it in the 98.8th percentile over the past five years [22][27] 2. Gaming - The report notes a sustained high level of game approvals, with 182 game licenses issued in January 2026, marking a 33.8% year-on-year increase [31] - The gaming market is projected to generate CNY 350.79 billion in 2025, with mobile and client games expected to see revenues of CNY 257.1 billion and CNY 78.2 billion, respectively, reflecting growth rates of 7.9% and 15.0% [35][41] 3. Film and Television - January's total box office was CNY 1.964 billion, down 69.2% year-on-year, primarily due to fewer new releases [55] - The Spring Festival is anticipated to drive box office recovery, with a nine-day holiday expected to boost ticket sales [66][67] 4. AI Applications - The report emphasizes the rapid development of AI applications, particularly with the introduction of Seedance 2.0, which enhances video generation capabilities [86][100] - The competition for AI application traffic during the Spring Festival is expected to intensify, with major players launching promotional campaigns [6][86]

Group 1 - The company, Giant Network (002558.SZ), has announced the second phase of its employee stock ownership plan, which will utilize shares repurchased from the market [1] - The total number of shares to be held under this plan is not to exceed 3.173829 million shares, representing approximately 0.16% of the company's total equity as of the announcement date [1] - The repurchase price for the shares is set at 20.67 yuan per share [1] Group 2 - The duration of the employee stock ownership plan is not to exceed 48 months, with a lock-up period for the shares of 12 months [1]

Group 1 - The core viewpoint of the article is that Giant Network (002558.SZ) has announced the second phase of its employee stock ownership plan, which will utilize shares repurchased by the company [1] - The stock to be held under the plan amounts to no more than 3.173829 million shares, representing approximately 0.16% of the company's total equity as of the announcement date [1] - The repurchased shares will be purchased at a price of 20.67 yuan per share [1] Group 2 - The duration of the employee stock ownership plan is set to not exceed 48 months [1] - The lock-up period for the shares under this plan is 12 months [1]

Group 1: Market Overview - In January 2026, the media sector (Shenwan Media Index) rose by 17.94%, outperforming the CSI 300 Index by 16.29 percentage points, ranking second among 31 industries [4][22] - The current TTM-PE of the Shenwan Media Index is 49.9x, positioned at the 98.8th percentile over the past five years, indicating high valuation levels [4][22] - Notable stock performances included BlueFocus, TianDi Online, TianLong Group, and YiDianTian, while GuiGuang Network, Hubei Broadcasting, and ShengTong Shares saw declines [4][27] Group 2: Gaming Sector - In January 2026, a total of 177 domestic games and 5 imported games were approved, with the cumulative issuance of game licenses reaching 182, a year-on-year increase of 33.8% [29][31] - The Chinese gaming market is projected to generate revenues of 350.79 billion yuan in 2025, reflecting a year-on-year growth of 7.7% [35] - Mobile and client games are expected to generate actual sales revenues of 257.1 billion yuan and 78.2 billion yuan respectively in 2025, with growth rates of 7.9% and 15.0% [41] Group 3: Film and Television Sector - The total box office in January 2026 was 1.964 billion yuan, a year-on-year decrease of 69.2%, primarily due to fewer new releases [55] - The upcoming Spring Festival period will feature 7 films, with "Fei Chi Ren Sheng 3" being the most anticipated, potentially boosting box office recovery during the 9-day holiday [66][72] - In January, the top-performing series included "Punishment 2" with 1.131 billion views, followed by "Pride" and "Xiao Yao" [74] Group 4: AI Applications - Seedance 2.0 has gained attention in the video generation field, enhancing the commercial potential of AI-generated content [86] - The competition for AI application traffic during the Spring Festival is intensifying, with major players like Yuanbao and Qianwen launching promotional campaigns [6] - The integration of AI applications is expected to drive growth in the gaming and IP toy sectors, with a focus on product cycles and performance during the holiday season [6]

Core Viewpoint - The company plans to cancel a portion of repurchased shares and reduce its registered capital, which will be reviewed at the 2026 board meeting [1] Group 1: Share Cancellation - The company intends to cancel 34,188,640 shares from its inventory, reducing the total share capital from 1,934,750,611 shares to 1,900,561,971 shares [1] - The repurchased shares represent 1.7052% of the total share capital at the time of repurchase [1] Group 2: Financial Details - The company repurchased the shares for a total of 300 million yuan [1] - The repurchased shares have reached the end of their three-year holding period, prompting the cancellation [1] Group 3: Future Actions - The proposal for share cancellation and capital reduction will be submitted for review at the first extraordinary shareholders' meeting in 2026 [1]

Group 1 - The core point of the article is that Giant Network (002558.SZ) has announced the second phase of its employee stock ownership plan, which will utilize shares repurchased by the company [1] - The employee stock ownership plan aims to hold a maximum of 3.173829 million shares, accounting for approximately 0.16% of the company's total equity as of the announcement date [1] - The funding for the employee stock ownership plan will come from employees' legal salaries, self-raised funds, and other legally permitted methods, with no financial assistance or guarantees provided by the company [1] Group 2 - The total amount of funds to be raised by the employee stock ownership plan is capped at 65.6031 million yuan, with each unit of subscription set at 1.00 yuan, totaling no more than 65.6031 million units [1] - The specific number of units will be determined based on the actual amount contributed by the employees [1]

巨人网络集团股份有限公司 第二期员工持股计划管理办法 二〇二六年二月 1 第一章 总则 第一条 为规范巨人网络集团股份有限公司（以下简称"巨人网络"或"公 司"）第二期员工持股计划（以下简称"员工持股计划"或"本员工持股计划"） 的实施，根据《中华人民共和国公司法》（以下简称"《公司法》"）、《中华人民共 和国证券法》（以下简称"《证券法》"）、《中国证监会关于上市公司实施员工持股 计划试点的指导意见》（以下简称"《指导意见》"）、《深圳证券交易所上市公司自 律监管指引第 1 号——主板上市公司规范运作》（以下简称"《自律监管指引》"） 等相关法律、行政法规、规章、规范性文件和《公司章程》之规定，特制定本管 理办法。 第二章 员工持股计划的制定 第二条 员工持股计划所遵循的基本原则 （一）依法合规原则 公司实施本员工持股计划，严格按照法律、行政法规的规定履行程序，真实、 准确、完整、及时地实施信息披露。任何人不得利用本员工持股计划进行内幕交 易、操纵证券市场等证券欺诈行为。 （二）自愿参与原则 公司实施本员工持股计划遵循公司自主决定，员工自愿参加的原则，公司不 以摊派、强行分配等方式强制员工参加本员工持股计划 ...