Apple released its Q2 earnings on Thursday, reporting mixed results that sent stocks sliding more than 3% in after-hours trading. In its call with analysts and investors, the tech giant touched on topics including tariffs, consumer behavior, and legal challenges facing the company. Here are six takeaways from the earnings call.1. $900M possible tariff hitApple discussed the potential impact that looming tariffs imposed by President Donald Trump's administration will have on its business, projecting that th ...

Core Viewpoint - Apple is shifting its manufacturing strategy to mitigate the impact of tariffs imposed by the Trump administration, with most iPhones being sourced from India and iPads from Vietnam, aiming to avoid significant price increases for American consumers [1][10]. Financial Performance - For the first three months of the year, Apple reported revenue of £71.8 billion and earnings of £18.6 billion, surpassing analyst expectations [4]. - The company anticipates an additional cost of £677 million in the current quarter due to tariffs, assuming no changes in Trump's policies [2]. Market Dynamics - High demand for iPhones was noted during the period, likely driven by US consumers making purchases before the new tariffs took effect [4]. - The full impact of any panic buying will be assessed in Apple's results for the April to June period [4]. Supply Chain and Manufacturing Changes - Apple's previous reliance on Chinese factories for iPhone production made it more vulnerable to the effects of the trade war compared to other companies [5]. - Devices sold outside the US will continue to be manufactured in China, while the company is diversifying its supply chain to reduce risks associated with having all production in one location [10]. Stock Market Reaction - Following the announcement of reciprocal tariffs, Apple's stock experienced a significant decline of 23%, resulting in a loss of £582 billion in market value, although it has since recovered slightly [7]. - Despite the recovery, the stock remains 5% lower than before the tariffs were announced [7]. Sales Impact - Sales in China fell by 2.3% between January and March, influenced by the growing tensions between Washington and Beijing [7].

Core Insights - Apple CEO Tim Cook stated that the company requires more time to enhance Siri's AI capabilities, acknowledging criticisms regarding its performance compared to competitors like Amazon's Alexa [2][3] - Apple anticipates a $900 million increase in costs for the fiscal third quarter due to tariffs, despite efforts to shift iPhone production to India and sourcing other products from Vietnam [5][6] - Apple disagrees with a federal judge's ruling that the company is in "willful violation" of a 2021 injunction related to the Epic Games lawsuit and plans to appeal [7][9] Siri and AI Development - Tim Cook emphasized the need for additional time to meet high-quality standards for Siri's features, which have faced delays [2] - Criticism has been directed at Apple's AI initiative, particularly regarding issues like hallucinations in news alerts [2][3] - Despite challenges, Cook noted that markets with Apple Intelligence saw stronger sales of the iPhone 16 compared to those without it [4] Financial Performance - In the recent quarter, Apple reported earnings of $24.78 billion, or $1.65 per share, reflecting an 8% increase year-over-year, with total revenue of $95.4 billion, up 5% [11] - iPhone revenue increased by 2% to $46.8 billion, while Mac revenue rose by 7% to $7.9 billion, and iPad sales grew by 15% to $6.4 billion [11] - Wearables, home, and accessories revenue decreased by 5% to $7.5 billion [11] Supply Chain and Tariffs - Cook indicated that India is now the primary source for most iPhones sold in the U.S., with iPads, Macs, and Apple Watches primarily sourced from Vietnam [6] - Apple is diversifying its supply chain to reduce reliance on any single country [6] Legal Challenges - A federal judge criticized Apple for not complying with a previous injunction regarding App Store commissions, leading to potential investigations for criminal contempt [9][10] - Apple is also facing an antitrust lawsuit from the Justice Department, alleging misuse of its market power against developers [10]

(L-R) Apple CEO Tim Cook, Vivek Ramaswamy and Secretary of Homeland Security Kristi Noem attend the inauguration ceremony before Donald Trump is sworn in as the 47th U.S. President in the U.S. Capitol Rotunda in Washington, D.C., on Jan. 20, 2025.Apple CEO Tim Cook, after nearly a month of anticipation from investors, on Thursday finally revealed how Apple was navigating the Trump administration's tariffs.The company only saw a "limited impact" on tariffs between January and the end of March, Cook told inve ...

Spotify said Thursday (May 1) that it submitted a new app update to Apple that includes features made possible by a Wednesday (April 30) court order that required Apple to “loosen its iron grip on its App Store.”The ruling in the case brought by Epic Games requires Apple to stop restricting developers’ ability to communicate with their customers free of charge, Spotify said in a Thursday press release.When approved by Apple, Spotify’s app update will allow U.S. consumers to see pricing details on subscripti ...

Thursday, May 1, 2025Market indexes took a wide-ranging tour throughout the trading day today, opening the session in the green and topping out ahead of the lunch hour (with the Dow up +400 points at that point) before dialing back in the afternoon. Then, in the final 10 minutes before the closing bell, indexes nose-dived into the close, though remained in the green.The Dow added +83 points on the day, +0.21%, while the S&P 500 almost tripled this, percentage-wise: +35 points, +0.63%. That’s because the tec ...

For the quarter ended March 2025, Apple (AAPL) reported revenue of $95.36 billion, up 5.1% over the same period last year. EPS came in at $1.65, compared to $1.53 in the year-ago quarter. The reported revenue represents a surprise of +1.16% over the Zacks Consensus Estimate of $94.26 billion. With the consensus EPS estimate being $1.61, the EPS surprise was +2.48%. While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their nex ...

Core Insights - Apple reported a first quarter revenue of $95.4 billion, with earnings per share at a record $1.65 despite incurring $900 million in increased tariffs [1][2] - CEO Tim Cook indicated that ongoing tariff-induced price increases are unlikely for the next quarter, as Apple is shifting production to India and Vietnam to mitigate tariff impacts [2][5] - The most significant tariff impact was on AppleCare and accessory businesses, with tariff rates hitting at least 145% for these products [3][5] Group 1 - Apple incurred $900 million in additional tariff costs last quarter, which analysts considered surprisingly low given the company's size [1] - The company is now importing a larger portion of its iPhones from India and Macs from Vietnam to reduce tariff exposure [2][5] - Apple products, including iPhones and Macs, are not currently subject to global reciprocal tariffs during an ongoing investigation by the Commerce Department [5] Group 2 - Tim Cook stated that Apple is actively engaged in tariff discussions and is working to keep costs in check without announcing any price increases at this time [6] - The tariff impact on AppleCare and accessories is significant, with rates exceeding 145% for these categories [3][5] - There is no indication that Apple will raise prices to cover tariff costs, as the company is managing its supply chain strategically [5][6]

I have written on Apple Inc. (NASDAQ: AAPL ) several times in the past with a consistently bullish sentiment. The basis of this was that Apple Services will continue driving durable double-digit Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed secur ...

Apple (AAPL) came out with quarterly earnings of $1.65 per share, beating the Zacks Consensus Estimate of $1.61 per share. This compares to earnings of $1.53 per share a year ago. These figures are adjusted for non-recurring items.This quarterly report represents an earnings surprise of 2.48%. A quarter ago, it was expected that this maker of iPhones, iPads and other products would post earnings of $2.36 per share when it actually produced earnings of $2.40, delivering a surprise of 1.69%.Over the last four ...