Financial Performance - Q2 2025 revenue was $172.1 million, up 2% compared to Q2 2024[1] - Net income for Q2 2025 was $24.5 million, reflecting a 24% increase year-over-year[1] - Operating income grew to $30.1 million, representing a 14% increase from Q2 2024[5] - Gross margin improved to 59.0%, up from 53.5% in Q2 2024[5] - Total revenue for Q2 2025 was $172,112, an increase of 2% compared to $167,947 in Q2 2024[23] - Gross profit for the first half of 2025 reached $199,887, up 10% from $181,434 in the same period of 2024[23] - Net income for the six months ended June 30, 2025, was $48,402, representing a 23% increase from $39,416 in 2024[23] - Earnings per share (diluted) for the first half of 2025 was $0.23, compared to $0.18 in the same period of 2024[23] Subscriber and User Metrics - Paid subscribers increased to over 3 million, up 7% from Q2 2024[2] - Active users remained relatively flat at approximately 5.9 million, with 90-day engaged users down less than 2% year-over-year[10] - Platform ARPU increased to $53.84, up 2% year-over-year[10] Cash Flow and Dividends - Cash generated from operations in Q2 was $36 million, compared to $35 million in the prior year[4] - The company paid $181 million in dividends after Q2, including a special dividend of $0.75 per share[10] - The company reported a net cash provided by operating activities of $97,323 for the first half of 2025, compared to $91,648 in 2024[27] - The company declared dividends payable of $204,814 as of June 30, 2025, significantly higher than $122,332 at the end of 2024[27] Assets and Liabilities - Cash and cash equivalents at the end of Q2 2025 were $298,057, an increase of 28% from $232,140 at the end of 2024[25] - Total assets as of June 30, 2025, were $721,511, up from $693,035 at the end of 2024[25] - Total liabilities increased significantly to $412,574 as of June 30, 2025, compared to $226,274 at the end of 2024, primarily due to an increase in current liabilities[25] Operating Expenses - Operating expenses increased to $71,434 in Q2 2025, up 13% from $63,408 in Q2 2024, driven by higher research and development and sales and marketing costs[23] International Revenue - International revenue rose by 8% year-over-year, accounting for 21% of total revenue[5]

Core Insights - Cricut, Inc. reported a 2% increase in revenue for Q2 2025, totaling $172.1 million compared to Q2 2024 [1][6] - The company achieved a net income of $24.5 million, reflecting a 24% increase year-over-year [1][6] - Paid subscribers grew by 7% year-over-year, surpassing 3 million [1][7] Financial Performance - Revenue for Q2 2025 was $172.1 million, up 2% from $167.9 million in Q2 2024 [1][6] - Platform revenue reached $80.7 million, a 4% increase from the previous year, while product revenue was $91.4 million, up 1% [6] - Gross margin improved to 59.0%, up from 53.5% in Q2 2024 [6] - Operating income was $30.1 million, representing a 14% increase from $26.4 million in Q2 2024 [6] - Diluted earnings per share increased to $0.11 from $0.09 in Q2 2024 [6] Cash Flow and Capital Allocation - The company generated $36 million in cash from operations, slightly up from $35 million a year ago [4] - Cricut ended Q2 with cash and cash equivalents of $377 million and remains debt-free [4] - A total of $181 million was paid in dividends after the quarter closed, with $49 million remaining on the stock repurchase program [4][8] Subscriber and User Metrics - Paid subscribers increased to over 3 million, marking a 7% growth year-over-year [7] - The average revenue per user (ARPU) for the platform rose to $53.84, a 2% increase from the previous year [7][10] - Active users remained relatively stable at just over 5.9 million, while 90-day engaged users decreased slightly by less than 2% year-over-year [7][10] Business Strategy and Outlook - The CEO emphasized a focus on accelerating investments in hardware product development, materials, engagement, and marketing to drive future revenue growth [2] - The company is navigating uncertainties introduced by tariffs while maintaining a commitment to long-term growth [2]

Core Points - Cricut, Inc. will report its financial results for Q2 2025 on August 5, 2025, after U.S. market close [1] - A conference call and webcast will be held on the same day at 3:00 p.m. Mountain Time [1] - The earnings call will be accessible via Cricut's investor relations website [2] Company Overview - Cricut, Inc. is a creative technology company that provides a connected platform for DIY projects, including smart cutting machines and design software [4] - The company offers a range of products, including the Cricut Maker series, Cricut Explore series, Cricut Joy, and Cricut Venture, along with tools like Cricut EasyPress and Infusible Ink [4] - Cricut fosters a community of millions of users globally, enhancing the creative experience [4] Investor Relations - Cricut will use its investor relations website and Cricut News Blog to disclose material non-public information [5] - Stakeholders are encouraged to monitor these platforms along with press releases and SEC filings for updates [5]

User Metrics - As of March 31, 2025, Cricut has 5.9 million Active Users, a slight decrease from 5.95 million in 2024[88][97] - The number of Paid Subscribers increased to 2.97 million as of March 31, 2025, up from 2.80 million in 2024, representing a growth of approximately 6.3%[97][100] Revenue Performance - Total revenue for the three months ended March 31, 2025, was $162.63 million, a decrease of 2.3% from $167.39 million in the same period of 2024[112] - Platform revenue for the same period was $79.99 million, an increase of 2.2% compared to $78.29 million in 2024[112] - Products revenue decreased to $82.65 million from $89.11 million, reflecting a decline of approximately 7.2% year-over-year[112] - Total revenue for the three months ended March 31, 2025, was $162.6 million, a decrease of $4.8 million or 3% compared to $167.4 million in the same period of 2024[113] - Platform revenue increased by $1.7 million, or 2%, to $80.0 million, driven by an increase in paid subscribers from nearly 2.8 million to nearly 3.0 million[114] - Products revenue decreased by $6.5 million, or 7%, to $82.6 million, primarily due to fewer units sold and increased promotional activity[115] Profitability - Gross profit for the three months ended March 31, 2025, was $98.35 million, compared to $91.59 million in 2024, indicating an increase of about 7.4%[112] - Total gross profit increased by $6.8 million, or 7%, to $98.3 million, with a gross margin of 60.5%[116] - The gross margin for the fourth quarter of 2024 was 45%, down from 50% for the entire year, indicating seasonal impacts on profitability[92][94] Expenses - Operating expenses totaled $69.01 million, up from $66.39 million in the prior year, representing an increase of approximately 2.4%[112] - Research and development expenses increased by $0.8 million, or 5%, to $15.7 million, representing 10% of total revenue[121] - Sales and marketing expenses rose by $3.7 million, or 11%, to $36.7 million, accounting for 23% of total revenue[122] - General and administrative expenses decreased by $1.8 million, or 10%, to $16.7 million, representing 10% of total revenue[123] Net Income and Cash Flow - Net income for the quarter was $23.91 million, an increase of 21.5% from $19.65 million in the same quarter of 2024[112] - Net cash flows provided by operating activities were $61.2 million, an increase from $56.7 million in the prior year[129] - The company paid a dividend of $21.5 million during the three months ended March 31, 2025[127] Future Outlook - Cricut expects to continue investing in research and development, anticipating an increase in related expenses in the near term as product roadmaps are refined[107] - As of March 31, 2025, the company had cash and cash equivalents totaling $252.1 million and marketable securities of $104.5 million[126]

Group 1: Earnings Performance - Cricut, Inc. reported quarterly earnings of $0.11 per share, exceeding the Zacks Consensus Estimate of $0.08 per share, and up from $0.09 per share a year ago, representing an earnings surprise of 37.50% [1] - The company posted revenues of $162.63 million for the quarter ended March 2025, surpassing the Zacks Consensus Estimate by 0.37%, although this is a decline from year-ago revenues of $167.39 million [2] Group 2: Stock Performance and Outlook - Cricut shares have declined approximately 10.9% since the beginning of the year, compared to a decline of 3.9% for the S&P 500 [3] - The current consensus EPS estimate for the upcoming quarter is $0.06 on revenues of $161.29 million, and for the current fiscal year, it is $0.18 on revenues of $690.92 million [7] Group 3: Industry Context - The Technology Services industry, to which Cricut belongs, is currently ranked in the top 24% of over 250 Zacks industries, indicating a favorable outlook compared to the bottom 50% [8]

Financial Data and Key Metrics Changes - Total sales in Q1 decreased by 3% year on year, with revenue of $162.6 million [27] - Operating income increased by 16% year on year, reaching $29.3 million or 18% of revenue [27][33] - Net income for Q1 was $23.9 million, or 11¢ per diluted share, compared to $19.6 million or 9¢ per diluted share in Q1 2024 [33] Business Line Data and Key Metrics Changes - Platform revenue increased by 2% year on year to $80 million, driven by paid subscriber growth [27][28] - Products revenue declined by 7% year on year to $82.6 million, with connected machines revenue up by 4% [28][29] - Accessories and materials sales decreased by 15%, impacted by one-time items [21][28] Market Data and Key Metrics Changes - International revenue for the quarter was $35.1 million, an increase of 8% year on year, representing 22% of total revenue [29] - Strength was noted in the UK, Germany, META, and Latin America markets, while Australia showed continued softness [29] Company Strategy and Development Direction - The company is focused on increasing user acquisition, engagement, and subscriptions, with a particular emphasis on new product launches and marketing strategies [12][20] - A new engagement marketing platform was launched to drive user return and project inspiration [18][19] - The company aims to reclaim market share in accessories and materials by enhancing product offerings and competitive pricing [22][23] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the uncertainty introduced by tariffs but expressed confidence in the company's supply chain configuration [6][44] - The company expects total sales to decline year on year in the first half of 2025, but at a slower rate than in the first half of 2024 [37][38] - Management is optimistic about the potential for an inflection point in business performance, citing improvements in machine sales and platform growth [59][61] Other Important Information - The board approved a special dividend of $0.75 per share and a recurring semiannual dividend of $0.10 per share [8][35] - The company ended Q1 with cash and cash equivalents of $357 million and remains debt-free [34] Q&A Session Summary Question: What are some of the levers to mitigate tariff-related headwinds? - Management highlighted the diversified supply chain as a key advantage and indicated that pricing strategies would be carefully evaluated [42][44] Question: Can you provide details on engagement trends? - Management acknowledged ongoing challenges with engagement but emphasized efforts to improve onboarding experiences and personalized marketing [49][56] Question: What gives confidence in reaching an inflection point this year? - Management pointed to improvements in machine sales, growth in paid subscriptions, and a strong supply chain as indicators of potential positive change [59][61]

Financial Data and Key Metrics Changes - Total sales in Q1 2025 decreased by 3% year on year, with revenue of $162.6 million [7][27] - Net income for Q1 2025 was $23.9 million, representing 14.7% of total sales, compared to $19.6 million or 9% per diluted share in Q1 2024 [34][27] - Operating income increased to $29.3 million or 18% of revenue, up from $25.2 million or 15.1% of revenue in Q1 2024 [34] - Gross margin improved to 60.5% from 54.7% in Q1 2024, with platform gross margin at 89.2% and product gross margin at 32.7% [31][32] Business Line Data and Key Metrics Changes - Platform revenue increased by 2% year on year to $80 million, driven by paid subscriber growth [27][28] - Product revenue declined by 7% year on year to $82.6 million, with connected machines revenue up by 4% but accessories and materials down by 15% [27][29] - Paid subscribers increased by over 6% year on year to just over 2.97 million, with a sequential increase of 15,000 [20][28] Market Data and Key Metrics Changes - International revenue for Q1 2025 was $35.1 million, an increase of 8% year on year, representing 22% of total revenue compared to 19% in Q1 2024 [30] - Strength was noted in the UK, Germany, META, and Latin America markets, while Australia showed continued softness [30] Company Strategy and Development Direction - The company is focused on increasing user acquisition, engagement, and subscriptions, with a particular emphasis on new product launches and marketing strategies [12][20] - A new engagement marketing platform was launched to drive user return and project inspiration [17][54] - The company aims to reclaim market share in accessories and materials by enhancing product offerings and competitive pricing [22][25] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the uncertainty introduced by tariffs but expressed confidence in the company's supply chain configuration and profitability [6][39] - The company expects total sales to decline year on year in the first half of 2025 but anticipates a less severe decline compared to the first half of 2024 [40] - Future marketing investments will be data-driven, considering potential changes in consumer spending due to tariffs [39] Other Important Information - The board approved a special dividend of $0.75 per share and a recurring semiannual dividend of $0.10 per share, payable in July 2025 [36][37] - The company remains debt-free and generated $61.2 million in cash from operations in Q1 2025 [35] Q&A Session Summary Question: What are some of the levers to mitigate tariff-related headwinds? - The company has diversified its supply chain outside of China, with most finished goods now sourced from Malaysia and other countries [44] - Pricing strategies will be deliberate, with expectations of some price increases due to reduced promotions [45] Question: Can you provide details on engagement trends? - Engagement continues to be a challenge due to attrition from large cohorts acquired in previous years and lower project creation from newer users [52] - Initiatives are in place to improve onboarding experiences and enhance user engagement through personalized notifications [54][56] Question: What gives confidence in reaching an inflection point this year? - Signs of improvement in machine sales and platform growth, along with successful new product launches, contribute to this confidence [59][61]

Q1 2025 May 6, 2025 NASDAQ : CRCT Financial Results replace Safe Harbor Statement Q1 2025 Financial Results 1 This presentation contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We intend all forward-looking statements to be covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by the fact that they do not ...

Cricut, Inc. Reports First Quarter 2025 Financial Results Net income of $23.9 million, up 22% compared to Q1 2024 Board authorizes three capital allocation items SOUTH JORDAN, Utah, May 6, 2025 (GLOBE NEWSWIRE) -- Cricut, Inc. ("Cricut") (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced financial results for its first quarter ended March 31, 2025. Paid subscribers up 6% over Q1 2024 to just over 2.97 million Q1 20 ...

Core Insights - Cricut, Inc. reported a 6% year-over-year increase in paid subscribers, reaching just over 2.97 million in Q1 2025 [7][10] - The company's revenue for Q1 2025 was $162.6 million, a decrease of 3% compared to Q1 2024 [6][25] - Net income rose to $23.9 million, reflecting a 22% increase from the previous year [4][6] Financial Performance - Q1 2025 revenue breakdown: Platform revenue was $80.0 million (up 2% year-over-year), while Products revenue was $82.6 million (down 7% year-over-year) [6][25] - International revenue increased by 8% year-over-year, accounting for 22% of total revenue, up from 19% in Q1 2024 [6] - Gross margin improved to 60.5%, up from 54.7% in Q1 2024 [6] - Operating income was $29.3 million, representing 18.0% of revenue, an increase of 16% from Q1 2024 [6][25] - Diluted earnings per share increased to $0.11, up from $0.09 in Q1 2024 [6][25] Cash Flow and Capital Allocation - The company generated $61.2 million in cash from operations in Q1 2025, compared to $56.7 million in the same period last year [4][6] - Cricut ended Q1 2025 with cash and cash equivalents of $357 million and remains debt-free [4] - The board approved three capital allocation items: a special dividend of $0.75 per share, a recurring semi-annual dividend of $0.10 per share, and a stock repurchase program of up to $50 million [4][13] Business Strategy and Market Position - The CEO highlighted a focus on increasing speed of execution and accelerating investments in hardware product development, materials, and user engagement to drive future revenue growth [2] - The company has shifted the majority of its finished goods spending outside of China, which is seen as a competitive advantage amid tariff uncertainties [2]