Group 1: Earnings Performance - Fluent reported a quarterly loss of $0.18 per share, better than the Zacks Consensus Estimate of a loss of $0.30, compared to break-even earnings per share a year ago, representing an earnings surprise of 40% [1] - The company posted revenues of $65.41 million for the quarter ended December 2024, missing the Zacks Consensus Estimate by 5.37%, and down from $72.76 million year-over-year [2] - Over the last four quarters, Fluent has surpassed consensus EPS estimates just once and topped consensus revenue estimates only once [2] Group 2: Stock Performance and Outlook - Fluent shares have increased by approximately 5.2% since the beginning of the year, while the S&P 500 has declined by 0.3% [3] - The sustainability of the stock's immediate price movement will depend on management's commentary during the earnings call and future earnings expectations [3][4] - The current consensus EPS estimate for the coming quarter is -$0.26 on revenues of $67.96 million, and -$0.52 on revenues of $284.82 million for the current fiscal year [7] Group 3: Industry Context - The Advertising and Marketing industry, to which Fluent belongs, is currently ranked in the bottom 24% of over 250 Zacks industries, indicating potential challenges for stock performance [8] - Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions, which can impact Fluent's stock performance [5][6]

Exhibit 99.1 Fluent Announces Unaudited Fourth Quarter and Full-Year 2024 Financial Results New York, NY – February 28, 2025 – Fluent, Inc. (NASDAQ: FLNT), a commerce media solutions company, today reported unaudited results for the fourth quarter and fiscal year ended December 31, 2024. These results are preliminary and subject to ongoing audit procedures. Donald Patrick, Fluent's Chief Executive Officer, commented, "In the fourth quarter and full year 2024 we continued to execute on our strategic pivot in ...

Core Insights - Fluent, Inc. reported a strategic pivot towards its Commerce Media Solutions business, resulting in significant revenue growth despite a decline in overall revenue [2][5][6] - The company experienced a write-down of accounts receivables amounting to $2.5 million in Q4 2024, impacting consolidated revenue, gross profit, and net loss [2][6] - The Commerce Media Solutions segment saw a remarkable revenue increase of 139% year-over-year in Q4 2024, reaching $17.2 million, and a full-year growth of 284% to $41.3 million [2][5][12] Fourth Quarter Highlights - Total revenue for Q4 2024 was $65.4 million, a decrease of 10.1% from $72.8 million in Q4 2023 [6] - Commerce Media Solutions revenue constituted 26% of consolidated revenue in Q4 2024, up from 10% in Q4 2023 [5][6] - The net loss for Q4 2024 was $3.4 million, or $0.19 per share, compared to a net loss of $1.9 million, or $0.14 per share, in Q4 2023 [6][12] Full-Year 2024 Highlights - Total revenue for FY 2024 was $254.6 million, down 14.7% from $298.4 million in 2023 [6][12] - The net loss for FY 2024 was $29.3 million, or $1.80 per share, compared to a net loss of $63.2 million, or $4.59 per share, in the prior year [12] - Gross profit for FY 2024 was $60.8 million, representing 24% of revenue, a decrease of 22.6% from the previous year [12] Business Outlook - The company anticipates continued triple-digit year-over-year revenue growth in its Commerce Media Solutions business for 2025 [2][12] - Fluent aims to drive double-digit revenue growth and improve net loss compared to 2024, with expectations for positive adjusted EBITDA in the second half of 2025 [12]

Core Insights - Fluent, Inc. reported a strategic pivot towards its Commerce Media Solutions business, resulting in significant revenue growth despite a decline in overall revenue [2][5][6] - The company experienced a 139% year-over-year increase in Commerce Media Solutions revenue for Q4 2024, reaching $17.2 million, and a 284% increase for the full year 2024, totaling $41.3 million [2][5][12] - The company anticipates continued triple-digit revenue growth in its Commerce Media Solutions business for 2025 [2] Financial Performance - Total revenue for Q4 2024 was $65.4 million, a decrease of 10.1% from $72.8 million in Q4 2023 [6][20] - For the full year 2024, total revenue was $254.6 million, down 14.7% from $298.4 million in 2023 [6][20] - The net loss for Q4 2024 was $3.4 million, or $0.19 per share, compared to a net loss of $1.9 million, or $0.14 per share, in Q4 2023 [6][20] - The full year net loss was $29.3 million, or $1.80 per share, compared to a net loss of $63.2 million, or $4.59 per share, in 2023 [12][20] Profitability Metrics - Gross profit for Q4 2024 was $13.9 million, representing 21% of revenue, down from 29% in Q4 2023 [6][20] - The gross profit margin for Commerce Media Solutions was 39% in Q4 2024, up from 18% in Q4 2023 [5][6] - Adjusted EBITDA for Q4 2024 was negative $1.7 million, a decrease of $4.2 million compared to Q4 2023 [6][20] Strategic Initiatives - The company discontinued its ACA business in Q3 2024, leading to a $2.5 million write-down in accounts receivables, which impacted revenue and profit metrics [2][6] - Fluent aims to establish its Commerce Media Solutions as a leader in performance marketing and drive double-digit revenue growth in 2025 [12][14] Business Outlook - The company expects to continue leveraging its first-party user data and customer acquisition expertise to differentiate itself in the commerce media space [12][14] - Fluent anticipates improvements in net loss and positive adjusted EBITDA in the second half of 2025 as Commerce Media Solutions scales [12][14]

Core Viewpoint - Fluent, Inc. will report its unaudited financial results for the quarter and fiscal year ended December 31, 2024, on February 28, 2025, before the U.S. markets open [1] Group 1: Financial Reporting - The unaudited financial results will be discussed in a conference call scheduled for 9:00 am ET on the same day [1] - The company plans to file its audited full-year 2024 financial results on a Form 10-K with the Securities and Exchange Commission [1] Group 2: Conference Call Details - Access to the conference call requires online registration, and it will also be available via audio on the Fluent website [2] - A recorded replay of the webcast will be accessible for one year on Fluent's Investor Relations Page [2] Group 3: Company Overview - Fluent, Inc. is a commerce media solutions provider that connects brands with engaged consumers using diverse ad inventory and first-party data [3] - The company was founded in 2010 and specializes in performance marketing to enhance monetization and customer engagement [3]

Core Insights - Fluent, Inc. has appointed Adrian Stack as Chief Product Officer to lead the company's product vision and strategy, focusing on AI-powered Commerce Media Solutions to enhance consumer engagement and partner success [1][3] Company Overview - Fluent, Inc. is a commerce media solutions provider that connects top-tier brands with highly engaged consumers, leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning [5] Leadership and Experience - Adrian Stack brings over 15 years of experience in product development leadership, having previously led Data Engineering at Zillow and served as SVP of Product at Rokt, where he scaled the commerce media business [2][4] Strategic Focus - The company aims to strengthen its AI-powered marketplace by investing in data infrastructure and product capabilities, enhancing ad relevance for consumers, and maximizing ROI for advertisers [3][4] Innovation and Growth - Stack's role will be pivotal in driving product innovation, enhancing data strategies, and unlocking new opportunities for long-term growth and profitability, supported by Fluent's expertise in customer acquisition [4]

NEW YORK, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ:FLNT), a leading commerce media solutions company, today released the results of a new survey revealing how post-purchase ads enhance the shopping experience, drive product discovery, and encourage repeat purchases. Post-purchase ads, which appear on ecommerce confirmation pages, are designed to keep shoppers engaged with personalized offers after the checkout. With responses from over 1,000 US adults, the survey explores how these ads influen ...

Core Insights - The survey conducted by Fluent, Inc. reveals that post-purchase ads significantly enhance the shopping experience, drive product discovery, and encourage repeat purchases among consumers [1][2]. Enhancing the Customer Journey - 54% of shoppers believe that post-purchase ads improve their shopping experience by providing useful discounts and promotions [3] - 62% of respondents are motivated to click on deals and discounts presented in post-purchase ads [3]. Driving Retention & Loyalty - 88% of consumers who find post-purchase ads to be beneficial due to personalized suggestions are more likely to return for future purchases [4]. - The survey indicates that post-purchase ads do not disrupt the shopping journey but rather enhance it, confirming their role in driving product discovery and long-term loyalty [4]. Value Creation for Retailers - Post-purchase advertising serves as an incremental revenue stream for retailers, integrating seamlessly into the customer journey [4]. - These ads create high-impact advertising opportunities for advertisers while delivering relevant offers to consumers who are already in a buying mindset [4]. Survey Demographics - The survey was conducted in December 2024 with 1,003 US consumers aged 18-65 who made an online purchase in the past 30 days and recalled seeing at least one post-purchase ad [5]. Additional Findings - 57% of shoppers who engaged with a post-purchase offer discovered a new product or service they loved [8]. - 63% of consumers who encounter post-purchase ads after every online purchase feel that these ads enhance their shopping experience [8].

Core Insights - Fluent, Inc. has been recognized as one of Ad Age's 2025 Best Places to Work, ranking 18 on the list [1][2] Company Overview - Fluent, Inc. is a commerce media solutions provider that connects brands with engaged consumers, leveraging diverse ad inventory and first-party data [6] - Founded in 2010, Fluent specializes in performance marketing to enhance monetization and customer engagement [6] Recognition Details - The Ad Age Best Places to Work list honors companies that excel in pay, benefits, corporate culture, and leadership, with 50 companies recognized for their adaptability in the evolving advertising industry [2][4] - The recognition is based on employee responses and company policies regarding pay, work/life balance, and development opportunities [5] Employee Commitment - Fluent emphasizes a collaborative work environment that fosters innovation, offering benefits such as mental health services, flexible schedules, and mentorship programs [3] - The company also engages in community service and has a donation-matching program to support employee-driven causes [3] Industry Context - The recognition from Ad Age enhances Fluent's reputation, making it more attractive to top talent in a competitive labor market [4]

Core Insights - Fluent, Inc. has been recognized as one of Ad Age's 2025 Best Places to Work, ranking 18 on the list [1][2]. Company Overview - Fluent, Inc. is a commerce media solutions provider that connects brands with engaged consumers, leveraging diverse ad inventory, first-party data, and proprietary machine learning [6]. - Founded in 2010, Fluent focuses on performance marketing to drive monetization and enhance customer engagement throughout the customer journey [6]. Recognition Details - The Ad Age Best Places to Work list is an annual ranking that evaluates companies based on pay, benefits, corporate culture, and leadership, honoring 50 companies that excelled in these areas [2][4]. - The recognition reflects Fluent's commitment to cultivating talent and fostering a performance-driven culture, which contributes to positive business momentum [3]. Employee Benefits and Culture - Fluent emphasizes a collaborative work environment that promotes innovation and creativity, offering benefits such as mental health services, flexible paid time off, and mentorship programs [3]. - The company also engages in community service and has a donation-matching program to support employee-driven causes [3]. Industry Context - The recognition from Ad Age enhances Fluent's reputation, making it more attractive to top talent in a competitive labor market [4]. - The scoring system for the Best Places to Work list includes employee feedback and company policies on various topics, ensuring a comprehensive evaluation of workplace quality [5].