Alphabet’s Google illegally dominated two markets for online advertising technology, a judge ruled on Thursday, dealing another blow to the tech giant and paving the way for US antitrust prosecutors to seek a breakup of its advertising products.The US district judge Leonie Brinkema in Alexandria, Virginia, found Google liable for “willfully acquiring and maintaining monopoly power” in markets for publisher ad servers and the market for ad exchanges which sit between buyers and sellers. Publisher ad servers ...

Google operates illegal monopolies over two separate markets related to digital advertising technology, a federal judge ruled on Thursday – dealing the Big Tech giant another historic antitrust loss that could result in a breakup of its online empire.The bombshell ruling by US District Judge Leonie Brinkema in Virginia federal court determined that Google violated the Sherman Act by dominating the online publisher ad server market and the ad-exchange market that connects ad buyers to sellers.“Google further ...

Forbes Community GuidelinesOur community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.In order to do so, please follow the posting rules in our site's Terms of Service.  We've summarized some of those key rules below. Simply put, keep it civil.Your post will be rejected if we notice that it seems to contain:False or intentionally out-of-context or misleading informationSpamInsults, profanity, incoh ...

Google has been dealt another major blow by a federal judge. US District Judge Leonie Brinkema of Virginia ruled on Thursday that Google holds an illegal monopoly in advertising technology. "For over a decade, Google has tied its publisher ad server and ad exchange together through contractual policies and technological integration, which enabled the company to establish and protect its monopoly power in these two markets," Brinkema wrote.The judge said that Google further cemented its monopoly power in t ...

A federal judge has found that Google has violated antitrust laws by “willfully acquiring and maintaining monopoly power” in the advertising technology market, rounding out a two-year saga after the U.S. and eight states filed its initial complaints against the Alphabet-owned company.The court will set a briefing schedule and hearing date to determine appropriate remedies for the antitrust violations, per a Thursday filing.  The remedies could include forcing Google to break up its advertising business, li ...

Google's Munich headquarters on Jan. 31, 2025 in Munich, Germany. The company's development center is located in Arnulfpark. More than 2,500 employees work for the US company at various locations in Germany.Alphabet's Google illegally dominated two markets for online advertising technology, a federal judge said on Thursday, dealing another blow to the tech titan in an antitrust case brought by the U.S.The ruling by U.S. District Judge Leonie Brinkema in Alexandria, Virginia, could allow prosecutors to argue ...

Since 2014, Alphabet (NASDAQ: GOOGL )(NASDAQ: GOOG ) has been a keeper in my portfolio. The stock has delivered excellent returns and has managed to outperform itself time and time again.I'm a passionate investor from the Netherlands with 12 years of stock market experience. My articles usually contain a good overview of important investment criteria. A stock for my portfolio is of interest to me if the company has the following characteristics:1. Companies that are growing in both revenue, earnings and fre ...

The technology giant is in a 20% drawdown.Earnings season is about to get into full swing. Alphabet (GOOG -1.92%) will lead the charge when it reports on April 24 after markets close. The technology conglomerate that owns Google, YouTube, and Android is one of the largest companies in the world by market capitalization, valued at $1.95 trillion as of this writing.Its most important subsidiary, Google Search, looked bulletproof for years, with a true monopoly in search engines. That has changed with the rise ...

Core Insights - Google has enhanced its use of artificial intelligence (AI) in ad safety, implementing over 50 improvements to its large language models (LLMs) in 2024 [1] Group 1: AI Enhancements and Impact - The updates have accelerated complex investigations, enabling the identification of fraudulent activities, such as illegitimate payment information, during account setup [2] - These measures have prevented billions of policy-violating ads from being displayed to consumers, while allowing legitimate businesses to reach customers more quickly [2] - Google has developed countermeasures against AI-generated impersonation ads, including a new policy that suspends advertisers promoting such scams [2] Group 2: Results and Statistics - The company permanently suspended over 700,000 offending advertiser accounts, resulting in a 90% decrease in reports of scam ads this year [3] - In 2024, Google removed 5.1 billion ads, restricted 9.1 billion ads, and suspended 39.2 million advertiser accounts [4] Group 3: Industry Challenges and Responses - The ad safety landscape is evolving due to technological advancements, emerging abuse tactics, and global events, necessitating continuous adaptability from the industry [5] - Google is addressing these challenges by deploying advanced technology and collaborating with partners to create a safer online environment for users [5]

This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: Google called the UK suit 'yet another speculative and opportunistic case' Google on Wednesday said it would "vigorously" defend itself after some 250,000 UK businesses filed a multi-billion-pound legal claim against the US tech giant for allegedly overcharging for online advertising. Law firm Geradin Partners said it had file ...