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UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☑QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2020 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ________________ to ________________ Commission file number: 001-36514 GOPRO, INC. (Exact name of registrant as specified in its charter) Delaware 77-0629474 (State or ot ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-K ☑ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2019 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ________________ to ________________ Commission file number: 001-36514 GOPRO, INC. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incor ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☑QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 2019 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ________________ to ________________ Commission file number: 001-36514 GOPRO, INC. (Exact name of registrant as specified in its charter) Delaware 77-0629474 (State o ...

Financial Performance - Revenue for Q2 2019 was $292.4 million, a 3.4% increase year-over-year from $282.7 million in Q2 2018[89] - Net loss for Q2 2019 was $11.3 million, or $0.08 per share, an improvement of $26.0 million compared to Q2 2018[89] - Adjusted EBITDA for Q2 2019 was $13.6 million, an improvement of $22.3 million from negative $8.7 million in Q2 2018[89] - Operating loss for Q2 2019 was $(6,947) thousand, compared to $(30,836) thousand in Q2 2018[93] - Net loss for Q2 2019 was $(11,287) thousand, or (4)% of revenue, compared to $(37,269) thousand, or (13)% in Q2 2018[93] - The company reported a net loss of $11.3 million for the three months ended June 30, 2019, compared to a net loss of $24.4 million for the previous quarter[121] - Adjusted EBITDA for the three months ended June 30, 2019, was $13.6 million, compared to an adjusted EBITDA of $(1.0) million for the previous quarter[120] - Non-GAAP net income for the three months ended June 30, 2019, was $4.2 million, with a non-GAAP income per share of $0.03[121] Revenue and Sales - Total revenue for Q2 2019 was $292,429 thousand, a 3% increase from $282,677 thousand in Q2 2018[94] - The HERO7 Black camera accounted for over 85% of camera revenue in Q2 2019[89] - Average selling price in Q2 2019 increased to $270, a 2% increase year-over-year[89] - Direct channel revenue decreased by 7% to $135,351 thousand in Q2 2019, while distribution channel revenue increased by 14% to $157,078 thousand[94] - Average selling price of cameras increased by 7% to $270 in Q2 2019 compared to the same period in 2018[94] Cost and Expenses - Gross margin in Q2 2019 was 34.9%, up from 29.5% in Q2 2018, representing a 540 bps improvement[89] - Total cost of revenue for Q2 2019 was $190,244 thousand, a 5% decrease from $199,308 thousand in Q2 2018[95] - Operating expenses in Q2 2019 were $109.1 million, a decrease of $5.1 million year-over-year[89] - Total operating expenses for Q2 2019 were $109,132 thousand, a decrease from $114,205 thousand in Q2 2018[93] - Total sales and marketing expenses decreased by $8.1 million, or 13%, in Q2 2019 compared to Q2 2018, primarily due to a $7.6 million decrease in advertising expenses[98] - General and administrative expenses increased by $2.5 million, or 16%, in Q2 2019 compared to Q2 2018, driven by a $1.1 million increase in allocated facilities and other overhead expenses[100] Research and Development - Research and development expenses for Q2 2019 were $38,811 thousand, representing 13.3% of revenue, a slight increase from 13.5% in Q2 2018[97] - The company plans to continue investing in research and development to enhance customer experience and product offerings[90] Market and Growth Opportunities - International markets are viewed as a significant growth opportunity despite the overall decline in the digital camera market[90] Cash and Liquidity - Total cash, cash equivalents, and marketable securities decreased by $67.4 million, or 34.1%, from $197.5 million as of December 31, 2018, to $130.1 million as of June 30, 2019[107] - The percentage of total assets represented by cash, cash equivalents, and marketable securities decreased from 28% as of December 31, 2018, to 19% as of June 30, 2019[105] - The company expects its cash, cash equivalents, and marketable securities, along with amounts available under its credit facility, to be sufficient for at least the next 12 months[109] - Operating activities resulted in a cash outflow of $66.0 million for the six months ended June 30, 2019, primarily due to an adjusted net loss of $7.8 million and a net cash outflow of $73.9 million from changes in operating assets and liabilities[112] - Cash provided by investing activities was $5.0 million in the first half of 2019, resulting from maturities of marketable securities of $37.2 million, partially offset by purchases of marketable securities of $30.2 million[113] - Cash used in financing activities was $0.1 million in the first half of 2019, primarily due to $4.0 million in tax payments for net RSU settlements[114] Debt and Financing - The company issued $175.0 million in Convertible Senior Notes with a 3.50% interest rate, maturing on April 15, 2022[108] - The company has a secured revolving credit facility of up to $250.0 million, which terminates in March 2021, with no borrowings made to date[109] Other Financial Information - The company recorded an income tax benefit of $0.6 million for Q2 2019 on a pre-tax net loss of $11.9 million, resulting in an effective tax rate of 5.1%[104] - Total other expense, net, decreased by $0.8 million in Q2 2019 compared to Q2 2018, attributed to a decrease in unrealized losses from foreign exchange rates[103] - The company incurred restructuring costs of $563,000 in Q2 2019, a 43% increase compared to Q2 2018[100] - Total general and administrative expenses for the first half of 2019 decreased by $1.2 million, or 3%, compared to the first half of 2018[100] - There have been no material changes to the company's market risk during the six months ended June 30, 2019[123]

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q þ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2019 OR ☐TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ________________ to ________________ Commission file number: 001-36514 GOPRO, INC. (Exact name of registrant as specified in its charter) Delaware 77-0629474 (State or ot ...

Subscription Growth - GoPro Plus subscription service has grown to over 200,000 paying subscribers as of February 12, 2019, up from 185,000 as of December 31, 2018[17]. Operating Expenses - Operating expenses were reduced by $92.6 million in 2018 compared to 2017, and by $286.9 million in 2017 compared to 2016, due to company-wide restructuring efforts[11]. - The company plans to maintain a similar expense level in 2019 as in 2018 while investing in demand generation and future roadmap[11]. Marketing and Brand Awareness - GoPro's marketing investment increased in 2018 to drive consistent brand awareness and capitalize on new product launches[14]. - GoPro's marketing strategy includes engaging consumers through compelling content and relationships with key influencers[29]. Product Features - GoPro's cameras, including HERO7 models, support 4K video at 60 frames per second and 5.2K video at 30 frames per second for Fusion[15]. Revenue Sources - Direct sales accounted for 48% of revenue in 2018, while distributors accounted for 52%[23]. Production and Supply Chain - The company plans to relocate most U.S.-bound camera production from China to Mexico in 2019 to address tariff-related concerns[22]. Software and Services - GoPro aims to enhance its software and services offerings, including automated editing solutions and improved content transfer capabilities[13]. - GoPro's ecosystem includes cloud-connected cameras and services that facilitate content capture, editing, and sharing[12]. Global Presence and Marketing - The company focuses on expanding its global presence through regional marketing partnerships and localized products[14]. - As of December 31, 2018, GoPro had approximately 29,000 point of purchase (POP) displays in retail outlets worldwide[28]. Social Media and Engagement - In 2018, GoPro gained 3.3 million new followers on social media, bringing the total to 38.4 million followers[31]. - GoPro's latest HERO7 launch video ranked in the top 10 Google ad leaderboard in September 2018[31]. Intellectual Property - As of December 31, 2018, GoPro held approximately 510 issued patents and 436 pending patent applications in the United States[34]. Workforce - GoPro had 891 employees as of December 31, 2018, with no employees covered by collective bargaining agreements[35]. Financial Instruments and Risks - The company has not entered into any material foreign currency exchange contracts, and believes foreign currency exposure is currently immaterial[195]. - GoPro's cash equivalents and marketable securities primarily consist of money market funds, commercial paper, U.S. treasury securities, and corporate debt securities[195]. - The fair value of GoPro's Senior Convertible Notes is subject to interest rate risk and market risk, influenced by the company's stock price[195]. Competitive Landscape - The competitive landscape includes established camera manufacturers like Canon and Nikon, as well as large electronics companies like Samsung and Sony[32].