Core Viewpoint - GoPro stock has experienced a significant rebound, increasing from a low of $0.4015 to $1.72, with a notable 15% jump on Monday [1] Company Summary - The stock price of GoPro has surged in recent months, indicating a positive trend in investor sentiment and market performance [1] - The recent increase in stock price reflects a recovery from previous lows, suggesting potential growth opportunities for the company [1]

Investment Rating - The report indicates a positive investment outlook for the smart imaging devices industry, highlighting significant growth potential in the coming years [5][29]. Core Insights - The global smart imaging devices market is projected to grow at a compound annual growth rate (CAGR) of 18.9% from 2020 to 2024, reaching a market size of 62.651 billion yuan by 2024, before slowing to 5.8% growth from 2025 to 2029, with an expected market size of 98.62 billion yuan by 2029 [5][29][31]. - China remains a core market, with a shipment volume share of 17.4% in 2024, while the Asia-Pacific region (excluding China) is expected to see a recovery in growth, accounting for 15.0% [5][18]. - The industry is characterized by a highly concentrated competitive landscape, with the top three companies (CR3) holding a combined market share of 78.9% in 2024, indicating strong market control by leading players [7][36]. Market Overview - Smart imaging devices include handheld devices (such as panoramic cameras and action cameras) and non-handheld devices (such as drones and photography gimbals), with over 80% domestic market share in consumer-grade panoramic cameras held by Chinese brands [4][5]. - The global market for smart imaging devices is expected to experience a shift from explosive growth to stable growth as the market matures, with increased competition and market saturation impacting new user acquisition [31][36]. Industry Chain Analysis - The smart imaging devices industry chain consists of upstream (raw materials and core components suppliers), midstream (brand manufacturers), and downstream (application scenario customers) segments [6][9]. - Key components in the upstream segment include CMOS image sensors, optical lenses, DSP chips, and lithium batteries, with CMOS sensors accounting for 52% of costs [6][10]. Competitive Landscape - The leading companies in the smart imaging devices market include Insta360, DJI, and GoPro, with Insta360 experiencing significant market share growth from 28.4% in 2023 to 35.6% in 2024 [7][36]. - GoPro's market share decreased from 38.2% to 30.1%, while DJI's share fell from 19.1% to 13.2% during the same period [7][36]. Regional Insights - The global shipment volume of smart imaging devices has shown fluctuations, with China maintaining a high volume, while the U.S., Japan, and Europe have seen declines due to inflation and market saturation [18][29]. - The outdoor sports camera market is expanding, with shipments expected to rise from 18.07 million units in 2020 to 50 million units by 2024, driven by the growing number of outdoor enthusiasts [28].

As filed with the Securities and Exchange Commission on August 29, 2025. Registration Statement No. 333- UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 GOPRO, INC. (Exact name of Registrant as specified in its charter) Delaware 3861 77-0629474 (State or other jurisdiction of incorporation or organization) (Primary Standard Industrial Classification Code Number) (I.R.S. Employer Identification Number) 3025 Clearview Way ...

Core Insights - GoPro's shares increased by 28.1% despite the S&P 500 and Nasdaq-100 indexes declining [1] - The company reported strong results from its new AI initiative, with over 125,000 hours of footage uploaded in just two weeks [1][3] - GoPro launched a pilot program allowing subscribers to sell their video footage for AI training, sharing half of the revenue with users [2] Financial Performance - GoPro has 2.45 million subscribers and 13 million hours of stored content, indicating a substantial library that could provide a recurring revenue stream [3] Market Sentiment - The initial success of the AI program has generated retail enthusiasm, with comparisons drawn to Opendoor's AI-driven hype [4] - Retail traders view GoPro as possessing untapped data assets that could potentially transform its business model [4] Business Challenges - Despite the new AI initiative, GoPro's core business of consumer action cameras remains niche and faces saturation from larger competitors [5] - The AI licensing effort may create short-term excitement, but it is unlikely to significantly alter GoPro's long-term outlook [5]

Core Insights - GoPro has launched an AI Training Licensing program that allows subscribers to monetize their cloud-based video content by contributing to AI model training, with over 125,000 hours of content submitted in just over two weeks [1][2][5] - Subscribers will receive 50% of the licensing revenue generated by GoPro from their content, indicating a potential new revenue stream for both the company and its users [2][4] Subscriber Engagement - The initial response to the AI Training Licensing program has been positive, with a significant opt-in rate from subscribers, suggesting strong engagement and interest in the initiative [5] - As of the last earnings call, GoPro had 2.45 million subscribers and over 13 million hours of content stored in the GoPro cloud, highlighting the scale of the potential content pool for the AI program [1] Market Demand - GoPro is actively engaging with several AI data licensees to meet the increasing demand for authentic video content to train AI models, indicating a strategic move to capitalize on the growing AI market [5]

Core Viewpoint - GoPro's stock experienced a significant surge of nearly 36% without any proprietary news, attributed to the latest meme stock rally, despite the company's concerning recent performance [1][2][5]. Group 1: Stock Performance - GoPro shares closed almost 36% higher, significantly outperforming the S&P 500, which saw a 0.4% decline [2]. - The stock's low price, just over $1.20 before the rally, contributes to its volatility, allowing minor online buzz to cause drastic price movements [6]. Group 2: Company Performance - GoPro reported an 18% year-over-year decline in revenue in its second-quarter earnings, primarily due to a 23% drop in its main product category, action cameras [7]. - The company continues to face bottom-line losses, although the latest deficit was narrower compared to the previous year [7]. Group 3: Market Dynamics - GoPro is categorized as a meme stock, which can experience rapid price changes based on internet chatter, leading to unpredictable market behavior [3]. - The absence of any recent news or regulatory filings from GoPro suggests that the stock's movement is largely driven by external market sentiment rather than company fundamentals [5].

Investment Rating - The investment rating for the company is "Buy" [2] Core Insights - The report emphasizes the growth potential of the action camera market, driven by both replacement of existing products and the creation of new demand [7][13] - The company is positioned as a leader in the smart imaging device sector, benefiting from significant technological and brand advantages [7][41] - The analysis of GoPro's historical performance provides valuable lessons for understanding future market dynamics and competition [41][42] Summary by Sections Industry Overview - The action camera market is expected to see a compound annual growth rate (CAGR) of 14.7% in sales volume and 17.0% in market size from 2024 to 2030, potentially reaching 500.4 million units and a market size of approximately 137.7 billion yuan [7][36][37] - The global Vlog and outdoor sports communities are projected to reach approximately 850 million people by 2024, providing a substantial customer base for action cameras [32][36] Competitive Landscape - The report highlights the competitive landscape, noting that domestic brands are expected to dominate the market, with significant room for growth among leading companies [7][41] - GoPro's historical successes and failures serve as a case study for current market players, illustrating the importance of innovation and strategic decision-making [41][42] Financial Projections - The company is projected to achieve net profits of 10.6 billion yuan in 2025, 15.9 billion yuan in 2026, and 23.8 billion yuan in 2027, with year-on-year growth rates of 6.9%, 49.3%, and 49.9% respectively [6][7] - The report anticipates that the company's gross margin will stabilize around 51-52% over the forecast period [6] Investment Recommendations - The report maintains a "Buy" rating, citing the company's unique position in the smart imaging device market and its potential to capitalize on market expansion [7][41]

Core Insights - DJI and Insta360 are competing in each other's core product areas, creating new competitive pressures in the consumer imaging market [2] - DJI holds an 80% market share in the global consumer drone market, while Insta360 has a 67.2% share in the consumer 360 camera market [4][6] - Both companies have established themselves as leaders in their respective fields, leveraging unique technological advantages and rapid product iteration [5][7] Market Dynamics - DJI's dominance in the drone market is supported by its comprehensive ecosystem, patent portfolio, and brand strength [5] - Insta360 has rapidly ascended in the portable 360 camera market, outperforming traditional competitors like Ricoh and GoPro in technology and product updates [6][7] - The global action camera market is increasingly competitive, with GoPro's market share declining from over 50% five years ago to just above one-third [10][12] Competitive Landscape - GoPro has struggled to compete with DJI and Insta360, facing significant market share losses and operational challenges [12][18] - GoPro's attempts to diversify into drones and 360 cameras have largely failed, leading to a focus on its traditional action camera market [12][13] - Insta360's revenue grew by 53.3% year-over-year, reaching $780 million, while GoPro's revenue has been declining [17][18] Legal and Regulatory Challenges - GoPro has initiated multiple patent infringement lawsuits against Insta360, but recent rulings have favored Insta360, allowing it to maintain its position in the U.S. market [20][21] - DJI faces significant barriers in the U.S. market, including supply chain disruptions and potential exit due to regulatory challenges [22][28] - DJI's products have been largely unavailable in the U.S. market, leading to substantial revenue losses estimated at around $1 billion [28][29] Future Outlook - The U.S. market remains critical for both companies, with DJI's absence potentially costing it a significant portion of its revenue [28] - Insta360 is expected to continue its growth trajectory, potentially surpassing GoPro in market share [17][18] - The competitive landscape is likely to evolve further as both companies innovate and respond to market demands [7][10]

Group 1 - DJI launched the Osmo 360, entering the 360-degree camera market dominated by Insta360 [1][2] - Osmo 360 sold out within an hour of its release, indicating strong demand and competition in the market [2][4] - The introduction of Osmo 360 has prompted Insta360 to lower the price of its latest model, Insta360 X5, by 500 yuan, narrowing the price gap to under 300 yuan [2][4] Group 2 - Insta360 has successfully leveraged social media to create viral content, enhancing brand visibility and user engagement [10][12] - The rise of short video platforms has significantly increased the demand for unique and portable imaging devices like Insta360 [13][14] - The outdoor activity market has expanded, driving the demand for action cameras, with the outdoor equipment market growing from 67.5 billion yuan in 2019 to 87.2 billion yuan in 2023 [17][22] Group 3 - Insta360's market share reached 67% in the global 360-degree camera market as of 2023, showcasing its strong position [25] - The company has focused on making its products user-friendly, allowing consumers to easily create and share content [26][27] - Insta360's marketing strategy relies on user-generated content and social media engagement rather than traditional advertising [28][45] Group 4 - Insta360's revenue for 2024 is projected at 5.574 billion yuan, with a compound annual growth rate of 65.25% over the past three years [47] - The global 360-degree camera market is expected to grow from 13.814 billion dollars in 2023 to 81.335 billion dollars by 2030, with a compound annual growth rate of 28.8% [47] - The company plans to invest in R&D and expand its product offerings to maintain its competitive edge [49][50] Group 5 - Insta360 faces ongoing legal challenges from GoPro regarding patent infringements, which could impact its operations in the U.S. market [51][52] - The company is expanding its global presence, particularly in North America, where it has seen significant website traffic [50] - The focus on enhancing user experience through offline retail and workshops has proven effective in converting interest into sales [43][44]

Core Viewpoint - GoPro's recent quarterly earnings report revealed a significant decline in revenue, leading to a negative investor reaction despite some mixed results in the report [1][5]. Financial Performance - GoPro reported a revenue decrease of 18% year-over-year, totaling $153 million, primarily due to a 23% drop in action camera sales, which amounted to approximately 500,000 units sold [2]. - Subscription and service revenue remained stable at $26 million, contributing to the overall revenue [2]. - The adjusted net loss was $12 million, or $0.08 per share, which is a reduction from the $36 million loss in the same period last year [4]. Market Dynamics - The popularity of GoPro's action cameras has waned, largely due to the rise of smartphones that can perform similar functions, making it difficult for GoPro to justify its pricing [8][10]. - The market is now saturated with affordable smartphones that can serve as action cameras, reducing the demand for dedicated devices like GoPro's [9]. Strategic Initiatives - GoPro has attempted to diversify its revenue streams by establishing a subscription and service revenue model, which has remained steady [10]. - The company recently introduced an opt-in AI training program for U.S. subscribers, allowing them to share content for AI development, with the promise of sharing 50% of generated license fees [11]. Future Outlook - Despite efforts to innovate and generate new revenue sources, the outlook for GoPro remains bleak as the dedicated action camera market appears to be declining [12].