Date: Wednesday, Aug. 14, 2024 International dial-in number: 1-201-689-8471 International replay number: 1-412-317-6671 About IZEA Worldwide, Inc. Nicole O'Hara IZEA Worldwide, Inc. Phone: 407-674-6911 Email: ir@izea.com ORLANDO, Fla., July 31, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ:IZEA), the premier provider of technology, data, and services for the Creator Economy, announced today that its conference call to review and discuss its second quarter 2024 financial results will begin at 5:00 p. ...

Core Insights - The report "Trust in Influencer Marketing" reveals that 59% of Australian consumers trust sponsored posts by influencers more than those by A-list celebrities, indicating a shift in consumer trust towards influencers [3][4] - The survey indicates that 70% of 18-to-29-year-olds have made purchases after seeing products used by influencers, highlighting the effectiveness of influencer marketing among younger demographics [2][4] Insights for Influencers and Consumers - 46% of all respondents have purchased products promoted by influencers, showcasing the direct impact of influencer marketing on consumer purchasing behavior [4] - 59% of respondents are more likely to trust an influencer's sponsored post over one from a celebrity, emphasizing the importance of authenticity in influencer marketing [4] Insights for Marketers - 53% of social media users prefer content created by social media influencers over that from marketing professionals, suggesting a need for brands to adapt their marketing strategies [5] - 54% of respondents aged 18-29 have purchased a product directly from a social media app, indicating a growing trend of social commerce [5] Insights for Social Media Audiences - The most popular social media platforms in Australia include Facebook, YouTube, Instagram, and TikTok, which are crucial for marketers to consider in their strategies [6] - 48% of 18-to-29-year-olds follow more than 21 influencers, reflecting the high engagement levels with influencer content among younger audiences [6] Research Methodology - The findings are based on responses from 1,006 social media users in Australia aged 18 and above, providing a robust sample for understanding consumer behavior [7]

Company Overview - IZEA Worldwide, Inc. is a premier provider of influencer marketing technology, data, and services for leading brands [3][5] - The company enables brands to collaborate with top social influencers and content creators, supporting the Creator Economy [5] - Since launching the first influencer marketing platform in 2006, IZEA has facilitated nearly 4 million transactions between online buyers and sellers [5] Recent Developments - On July 26, 2024, IZEA announced the grant of 169,357 time-based restricted stock units (RSUs) under the 2023 Inducement Plan, linked to the acquisition of The Reiman Agency [3][4] - The RSU grant was approved by the company's Compensation Committee and Board of Directors on July 22, 2024, as an inducement for Mr. Alden Reiman to enter into an employment relationship with IZEA [4] - The RSUs will vest one-third after 12 months and two-thirds in quarterly increments over a three-year period, contingent on Mr. Reiman's continued service [1][4]

Company Overview - IZEA Worldwide, Inc. is a global leader in creator marketing, providing software and professional services that enable brands to collaborate with top social influencers and content creators [7] - The company has facilitated nearly 4 million transactions between online buyers and sellers since launching the industry's first influencer marketing platform in 2006 [7] Acquisition Details - IZEA announced the acquisition of The Reiman Agency, a boutique sports and celebrity marketing firm, enhancing its capabilities in the creator economy [2][4] - Alden Reiman, the Founder and CEO of The Reiman Agency, has been appointed as Managing Director, bringing extensive experience from his previous roles in sports and media [3][4] Strategic Implications - The acquisition is seen as a significant step in expanding IZEA's capabilities and capturing new opportunities in the evolving landscape of sports-oriented influencer marketing, particularly with the introduction of Name, Image, and Likeness (NIL) regulations [4] - The collaboration aims to leverage advanced technology and shared infrastructure to drive efficiencies and growth, positioning IZEA at the forefront of the creator economy [4]

ORLANDO, Fla., July 18, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the United States edition of its research report, "Influencer Aspirations" today. The 2024 report is based on U.S. consumer sentiment and seeks to understand who considers themselves influencers, who aspires to become an influencer, and what role influencer marketing plays in their daily lives. The survey found that 64% of social media ...

ORLANDO, Fla., July 18, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the United States edition of its research report, "Influencer Aspirations" today. The 2024 report is based on U.S. consumer sentiment and seeks to understand who considers themselves influencers, who aspires to become an influencer, and what role influencer marketing plays in their daily lives. Key Insights for Influencers: 26% of soci ...

The survey found that 62% of people in the U.K. have purchased a product after seeing it being used by an influencer, and those who make purchases based on influencer recommendations are at least 6.5 times more likely to shop on Amazon than anywhere else online. Key Insights on Amazon Purchasing Behaviour 62% of all respondents have purchased products promoted by influencers. 56% of U.K. social media users have made influencer-inspired purchases on Amazon. 91% of those who have made influencer-inspired purc ...

The survey found that 62% of people in the U.K. have purchased a product after seeing it being used by an influencer, and those who make purchases based on influencer recommendations are at least 6.5 times more likely to shop on Amazon than anywhere else online. 73% of social media users are Amazon Prime members. 91% of those who make influencer-inspired purchases have made influencer-inspired purchases on Amazon. Over 45% of those ages 30-44 shop on Amazon at least once per week. 66% of 18-to-29-year-olds ...

ORLANDO, Fla., July 11, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 Canada edition of its research report, "Trust in Influencer Marketing," today. The report is based on consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement. Key Insights for Influencers and Consumers 40% of respondents ages 18-29 research products/services on TikTok ...

ORLANDO, Fla., July 11, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 Canada edition of its research report, "Trust in Influencer Marketing," today. The report is based on consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement. The survey found that 62% of Canadian social media users trust a post from an influencer more than one from a ...