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Netflix Strikes ‘KPop Demon Hunters' Toy Deal With Hasbro And Mattel
Deadline· 2025-10-21 18:12
Core Insights - Netflix has partnered with Mattel and Hasbro to become global co-master toy licensees for the KPop Demon Hunters franchise, which is expanding into various media and consumer categories [1][3] - The animated feature has achieved significant success, with 325 million global views and its soundtrack garnering 8.3 billion streams since its June debut [2] - The toy lines are set to launch in 2026, with pre-orders starting next month in preparation for the holiday season [1][4] Company Collaborations - Through the partnership with Mattel, a full range of KPop Demon Hunters-themed products will be developed, including dolls, action figures, and collectibles [4] - Hasbro will also create a product lineup that brings key moments from the film to life, featuring innovative items such as plush toys and youth electronics [4][5] - The collaboration aims to enhance fan engagement by providing immersive play experiences beyond the screen [5] Market Strategy - The toy deal marks a significant step in Netflix's strategy to expand its consumer products offerings, following previous collaborations with Walmart for other franchises [3] - Products from both Mattel and Hasbro are expected to be available at retail starting in spring 2026, continuing through the holiday season of that year [5]
From screen to shelf: Netflix taps Mattel, Hasbro for 'KPop Demon Hunters' toys
Reuters· 2025-10-21 17:02
Core Viewpoint - Netflix is collaborating with Mattel and Hasbro to create toys based on its animated film "KPop Demon Hunters," which aims to diversify its revenue streams through consumer goods [1] Group 1: Company Strategy - The partnership with Mattel and Hasbro signifies Netflix's strategic move to expand into the consumer goods market [1] - This initiative reflects Netflix's ongoing efforts to leverage its popular content for additional revenue opportunities [1] Group 2: Industry Implications - The collaboration highlights a growing trend in the entertainment industry where companies are increasingly focusing on merchandise to enhance revenue [1] - By entering the toy market, Netflix is positioning itself to compete more effectively with other media companies that have successfully integrated consumer products into their business models [1]
Netflix strikes 'KPop Demon Hunters' toy deals with both Mattel and Hasbro
CNBC· 2025-10-21 17:00
Core Insights - Netflix is collaborating with Hasbro and Mattel to launch "KPop Demon Hunters" toys, capitalizing on the film's success, which has garnered over 325 million views globally, making it Netflix's most popular film to date [1][2] Group 1: Partnership Details - The partnership will enable Netflix to provide a range of consumer products based on the animated film, with Mattel focusing on dolls, action figures, and playsets, while Hasbro will produce plush toys, electronics, and board games [2] - There may be some overlap in product categories between Mattel and Hasbro, indicating a collaborative yet competitive approach in the toy market [2] Group 2: Product Launch Information - Mattel is currently accepting pre-orders for a three-pack of dolls featuring characters from the film, while Hasbro's initial offering is a "KPop Demon Hunters" themed Monopoly Deal game [3] - Merchandise from both companies is expected to be available in retail stores by spring 2026 [3] Group 3: Market Response - The collaboration is seen as a response to fan demand for related merchandise, as stated by Netflix's chief marketing officer, highlighting the strong consumer interest in the film's characters and themes [4]
Mattel Q3 2025 Earnings Preview (NASDAQ:MAT)
Seeking Alpha· 2025-10-20 21:35
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Mattel Gears Up to Report Q3 Earnings: Things to Keep in Mind
ZACKS· 2025-10-17 16:26
Core Insights - Mattel, Inc. (MAT) is set to report its third-quarter 2025 results on October 21, with previous earnings exceeding estimates by 18.8% while revenues fell short by 3.8% [1] - The Zacks Consensus Estimate for Q3 earnings per share (EPS) is $1.05, reflecting a 7.9% decline from $1.14 in the same quarter last year, while revenues are projected at approximately $1.81 billion, down 1.9% year over year [2] Group 1: Performance Expectations - Mattel's Q3 performance is anticipated to be impacted by global trade dynamics, shifts in retailer ordering patterns, and uncertainty surrounding tariffs, which may limit growth potential [3] - The company has revised its full-year net sales guidance to a growth range of 1% to 3% in constant currency, a broader range than the previous estimate of 2% to 3%, due to increased market volatility and macroeconomic challenges [4] Group 2: Strategic Initiatives and Brand Strength - Despite challenges, Mattel is expected to benefit from strong franchise and licensing partnerships, robust e-commerce sales, and brand strength in action figures, vehicles, and games [5] - Key brands like Hot Wheels and UNO are likely to enhance shelf presence and consumer engagement, while the Girls category is projected to rebound through upcoming innovations and strategic partnerships [6] Group 3: Earnings Prediction Model - The current model does not predict an earnings beat for Mattel, as the company has an Earnings ESP of -0.19% and a Zacks Rank of 3 (Hold) [7][8]
Roblox Stock Pops Higher On Deeper Collaboration With Mattel
Investors· 2025-10-15 17:44
Core Insights - Roblox has announced an expanded collaboration with Mattel, which is expected to enhance user engagement through new games based on popular brands like Barbie and Hot Wheels [1][2] - The stock price of Roblox increased by over 3% to $138.21 following the announcement of the collaboration [2] - Despite the positive news, Roblox's stock has faced challenges due to concerns regarding child safety on its platform, leading to fluctuations in its stock performance [3] Company Developments - The new experiences from the collaboration will include a game based on Monster High, set to launch on October 24 [1] - Mattel's previous success on Roblox includes the "Barbie DreamHouse Tycoon," which has garnered nearly 500 million visits since its launch in 2023 [2] Market Performance - Roblox's stock had previously broken out of a cup-with-handle base at a buy point of $139.97 but later fell below its 50-day moving average, triggering a sell signal [3]
Why Is Roblox Stock Surging Wednesday? - Mattel (NASDAQ:MAT), Roblox (NYSE:RBLX)
Benzinga· 2025-10-15 16:50
Core Viewpoint - Roblox Corporation's stock increased following the announcement of a partnership with Mattel, which will introduce major brands like Monster High into Roblox games, enhancing user engagement and monetization opportunities [1][2]. Partnership Details - Mattel and Roblox have established a partnership to create multiple standalone games on the Roblox platform, starting with a new Monster High experience set to launch on October 24 [2]. - The initial game will allow players to explore a Monster High world, customize characters, and earn in-game rewards, with plans to introduce additional franchises such as Barbie and Hot Wheels in the future [3]. Content Integration - Mattel's intellectual properties will be integrated into Roblox's License Manager and Licenses catalog, with existing brands like Polly Pocket already available and others like Matchbox planned for future release [4]. - The collaboration aims to enable developers to use officially licensed assets, thereby increasing user-generated content and brand interactions within Roblox [4]. Executive Insights - Executives from both companies highlighted the imaginative potential of Roblox as a platform for fans to engage with Mattel's brands in innovative ways [5]. - The partnership is seen as a means to connect with next-generation audiences through custom experiences and licensed content [5]. Business and Growth Strategy - Mattel's extensive storytelling history combined with Roblox's global reach and creation tools aims to extend physical franchises into interactive digital worlds [6]. - The strategy includes a series of standalone games and licensed assets across various platforms, targeting sustained engagement across different age groups [6]. Market Impact - The partnership is expected to deepen fan engagement and create merchandising opportunities, contributing to long-term brand value for both companies [7]. - Following the announcement, Mattel's stock rose by 0.67% to $17.92, while Roblox's stock increased by 5.2% [7].
Mattel and Roblox to launch new slate of games starting with Monster High (MAT:NASDAQ)
Seeking Alpha· 2025-10-15 14:22
Group 1 - Mattel and Roblox are expanding their collaboration to create new Roblox titles inspired by Mattel brands, starting with the launch of Monster High on October 24 [4] - Monster High is recognized as the fourth largest doll brand globally, indicating its significant market presence [4]
Mattel Expands Collaboration with Roblox to Bring New Slate of Games to the Platform, Launching with Monster High Experience October 24
Businesswire· 2025-10-15 14:00
Core Insights - Mattel and Roblox have expanded their collaboration to introduce new Roblox titles inspired by Mattel's iconic brands, starting with the launch of the Monster High experience on October 24 [2][3][4] Company Overview - Mattel, Inc. is a leading global toy and family entertainment company, owning a diverse portfolio of iconic brands including Barbie, Hot Wheels, and Monster High [2][8] - Roblox Corporation is an immersive gaming and creation platform that allows users to explore, create, and share unique experiences [9] Product Launch - The Monster High experience will allow players to customize pets, craft elixirs, and engage with iconic characters, enhancing the interactive digital play experience [3][4] - Following Monster High, additional experiences featuring brands like Barbie, Hot Wheels, and others will be developed for Roblox [4][6] Strategic Goals - The collaboration aims to bridge physical and digital play, creating engaging experiences that resonate with fans of all ages [6][7] - Mattel's previous success on Roblox, such as the Barbie DreamHouse Tycoon, which reached nearly 500 million visits, demonstrates the potential for sustained engagement through digital platforms [7]
Earnings Preview: Mattel (MAT) Q3 Earnings Expected to Decline
ZACKS· 2025-10-14 15:01
Core Viewpoint - Wall Street anticipates a year-over-year decline in earnings for Mattel, with a focus on how actual results compare to estimates impacting stock price [1][2]. Earnings Expectations - Mattel is expected to report quarterly earnings of $1.06 per share, reflecting a -7% change year-over-year, with revenues projected at $1.83 billion, down 0.5% from the previous year [3]. Estimate Revisions - The consensus EPS estimate has been revised 7.69% higher in the last 30 days, indicating a reassessment by analysts [4]. Earnings Surprise Prediction - The Zacks Earnings ESP model suggests that a positive or negative reading indicates the likely deviation of actual earnings from consensus estimates, with a positive reading being a strong predictor of an earnings beat [8][10]. Current Analyst Sentiment - For Mattel, the Most Accurate Estimate is lower than the Zacks Consensus Estimate, resulting in an Earnings ESP of -3.51%, indicating bearish sentiment among analysts [12]. Historical Performance - Mattel has beaten consensus EPS estimates in the last four quarters, with a notable surprise of +18.75% in the last reported quarter [13][14]. Conclusion on Earnings Potential - Despite the historical performance, Mattel does not appear to be a compelling earnings-beat candidate, and investors should consider other factors before making decisions [17].