Business Operations - The company operates three proprietary software platforms in the programmatic advertising industry, focusing on advertising technology, data compliance, and intelligence [134]. - The ATOS platform engages with around 10 billion advertisement opportunities daily, enhancing speed and performance through AI and machine learning [138]. - The data intelligence platform provides precise insights on consumer behavior, utilizing proprietary technologies for data collection and analysis [140]. - The publisher platform enables content publishers to monetize user data and advertising inventory while ensuring data privacy compliance [142]. - The company targets small and medium-sized advertisers to establish itself as the industry standard in programmatic display advertising [143]. Market Overview - The global programmatic ad spend reached approximately $418.4 billion in 2021, with expectations to surpass $493 billion by 2022, indicating significant market growth [135]. Financial Performance - Revenues for the second quarter of 2023 were $131,515, a decrease of $1,789,439 from $1,920,954 in the same period of 2022, attributed to the lack of political revenue [171]. - Cost of revenues was $104,089, representing 79.1% of revenues in Q2 2023, compared to $673,769 or 35.1% in Q2 2022 [173]. - Gross profit for Q2 2023 was $27,426, or 20.9% of revenues, down from $1,247,185 or 64.9% in Q2 2022 [174]. - Revenues for the first six months of 2023 were $263,739, down $2,199,384 from $2,463,123 in the same period of 2022 [179]. - Cost of revenues for the first half of 2023 was $166,897, or 63.3% of revenues, compared to $979,896 or 39.8% in the same period of 2022 [180]. - Gross profit for the first six months of 2023 was $96,842, or 36.7% of revenues, down from $1,483,227 or 60.2% in the same period of 2022 [181]. - General and administrative expenses decreased to $1,537,979 in Q2 2023 from $2,255,965 in Q2 2022, a reduction of $717,986 [175]. - General and administrative expenses for the first half of 2023 were $2,963,726, a decrease of $1,820,828 from $4,784,554 in the same period of 2022 [182]. - Loss from operations for Q2 2023 was $1,510,553, an increase of approximately $502,000 compared to $1,008,780 in Q2 2022 [176]. Cash Flow and Financing - Cash and cash equivalents were $1,598,160 at June 30, 2023, with cash used in operating activities amounting to $2,918,114 [185]. - The Company entered into a Securities Purchase Agreement with Walleye Opportunities Master Fund Ltd for a senior secured 20% original issue discount nine-month promissory note totaling $1,437,500, netting $1,150,000 after the discount [189]. - The Company raised net proceeds of $3,207,500 from a public offering of 3,777,634 shares and pre-funded warrants on February 16, 2023 [193]. - The June 2023 Offering generated total gross proceeds of $3,000,000 from the sale of 5,625,000 shares at a public offering price of $0.10 per share [198]. - The Company used $1,437,500 from the June 2023 Offering proceeds to fully satisfy its Senior Secured 20% OID Promissory Note [198]. - As of June 30, 2023, all pre-funded warrants and Series 2023 Warrants were exercised, resulting in the issuance of 6,048,389 shares of common stock [196]. - The Company issued 522,727 shares of common stock to the Investor, representing approximately 5.3% of the Company's outstanding shares, as an incentive for the transaction [190]. - The fair value of the Investor Warrant was recorded at $1,526,363, while the Incentive Shares were valued at $318,863, leading to total debt discounts of $1,134,466 [192]. - The Investor Note matures on September 30, 2023, and may be prepaid after March 31, 2023, with the consent of future security purchasers [191]. - The Company granted a total of 100,000 shares of restricted common stock to the Chairman of the Board and 50,000 shares each to the CEO and another Board member for services rendered [201]. Risks and Challenges - The company has experienced variability in sales and earnings due to factors such as industry cyclicality and economic conditions, impacting future projections [148]. - The company recognizes revenue in accordance with ASC Topic 606, aligning revenue recognition with service delivery [158]. - The company is subject to significant risks and uncertainties, including intense competition and potential business failure [147]. - The Company is currently addressing control gaps and deficiencies in its internal controls over financial reporting, with remediation efforts ongoing into fiscal 2023 [205].

Industry Overview - The company operates in the programmatic advertising industry, which saw global ad spends reach approximately $418.4 billion in 2021, projected to exceed $493 billion in 2022[129]. - The ATOS platform engages with around 10 billion advertisement opportunities daily, enhancing speed and performance through real-time scaling technology[132]. Revenue Generation - The company generates revenue through two main verticals: licensing platforms as white-label products and a managed services model, with the latter yielding a higher percentage of revenue[137]. - The company’s revenue recognition follows ASC Topic 606, aligning revenue with service delivery and enhancing financial disclosures[152]. Data and Privacy Management - The data intelligence platform offers precise insights into consumer behavior, believed to be one of the most accurate solutions for data collection and analysis in the industry[134]. - The publisher platform enables content publishers to monetize user data and advertising inventory while ensuring data privacy compliance[136]. - The company aims to address challenges faced by publishers due to privacy laws, emphasizing the need for first-party data management[131]. Financial Performance - Revenues for Q1 2023 were $132,224, a decrease of $409,945 from $542,169 in Q1 2022[166]. - Cost of revenues was $62,808, representing 47.5% of revenues in Q1 2023, down from 56.4% in Q1 2022[167]. - Gross profit for Q1 2023 was $69,416, or 52.5% of revenues, compared to $236,042, or 43.6% of revenues in Q1 2022[168]. - General and administrative expenses decreased to $1,425,747 in Q1 2023 from $2,077,724 in Q1 2022, a reduction of $651,977[169]. - Loss from operations for Q1 2023 was $1,356,331, an improvement of approximately $485,000 compared to $1,841,682 in Q1 2022[170]. - Cash on hand as of March 31, 2023, was $2,182,330, with cash used in operating activities amounting to $1,606,449[172]. Future Plans and Developments - The Company plans to hire new sales personnel to enhance revenue generation through the Advangelists platform and MobiExchange[164]. - The Company anticipates releasing new products and services in early 2023 to address changes in the AdTech industry[166]. Financial Instruments and Liabilities - The company’s financial instruments are accounted for at fair value, with carrying amounts approximating fair value due to their short-term nature[145]. - As of March 31, 2023, the remaining unamortized debt discounts totaled $773,473, with $360,993 recognized as interest expense for the quarter[178]. - The fair value of the Investor Warrant at closing was $1,526,363, and the Incentive Shares had a fair value of $318,863[178]. - The net proceeds from the February 2023 Offering were $3,207,500, with 3,777,634 shares of common stock and pre-funded warrants for 4,286,883 shares offered at $0.465 each[179]. - The Company issued a warrant for the purchase of 403,226 shares to the Underwriter, with an exercise price of $0.5115 per share[181]. - As of March 31, 2023, there were 1,250,216 pre-funded warrants and 11,290,325 Series 2023 Warrants remaining outstanding[182]. - Subsequent to March 31, 2023, 1,250,216 shares of common stock were issued from the exercise of pre-funded warrants[183]. Internal Controls and Legal Matters - The Company has identified control gaps and deficiencies in its internal controls and is actively working on remediation efforts[189]. - The Chief Executive Officer and Chief Financial Officer concluded that the disclosure controls and procedures were not effective as of March 31, 2023[185]. - The Company is facing a lawsuit claiming not less than $2.5 million in damages from a former Co-CEO, which it intends to vigorously defend[191]. Risks and Challenges - The company’s operations are subject to significant risks, including competition, economic conditions, and price volatility, which may affect sales and earnings variability[142]. - The Company has a history of operating losses, raising substantial doubt about its ability to continue as a going concern[171]. - The Company adopted ASU 2016-13 on January 1, 2023, which did not have a significant impact on its financial statements[162].

Table of Contents MOBIQUITY TECHNOLOGIES, INC. SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _____ to _____ COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of Registrant as specified in its charter) | New York ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED September 30, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) NEW YORK 11-3427886 (State of jurisdiction of Incorporation) (I.R.S. Employer ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED June 30, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) | NEW YORK | 11-3427886 | | --- | --- | | (State of jurisdiction of Incorporation) ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED March 31, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) NEW YORK 11-3427886 (State of jurisdiction of Incorporation) (I.R.S. Employer Ide ...

Table of Contents MOBIQUITY TECHNOLOGIES, INC. SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 2021 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _____ to _____ COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of Registrant as specified in its charter) | New York ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) | NEW YORK | 11-3427886 | | --- | --- | | (State of jurisdiction of Incorporation) | (I.R.S. Employer Identification No.) | | 35 Torrington Lane, SHOREHAM, NY | 11786 | | (Address of principal executive offices | (Zip Code) | (516) 246-9422 (Registrant's telephone number) ____________________________________________ (Former name, address an ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2021 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d0 OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 000-51160 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) NEW YORK 11-3427886 (State of jurisdiction of Incorporation) (I.R.S. Employer Iden ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2021 COMMISSION FILE NUMBER: 000-51160 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) NEW YORK 11-3427886 (State of jurisdiction of Incorporation) (I.R.S. Employer Identification No.) 35 Torrington Lane SHOREHAM, NY 11786 (Address of principal executive office ...