U. S. SECURITIES AND EXCHANGE COMMISSION Washington, D. C. 20549 ☐ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _________ to _________ Commission File No. 001-37370 MY SIZE, INC. (Exact name of registrant as specified in its charter) FORM 10-Q ☒ QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2025 Delaware 51-0394637 (State or other jurisdiction of incorporation or ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): March 28 2025 MY SIZE, INC. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation) (Commission File Number) Washington, D.C. 20549 FORM 8-K CURRENT REPORT Delaware 001-37370 51-0394637 (IRS Employer Identification No.) 4 HaNegev, POB 1026 Airport City, Israel 7010000 (Address of principal execu ...

Core Insights - MySize, Inc. reported an 18% increase in revenue for the year ended December 31, 2024, reaching $8.26 million compared to $7.00 million in 2023 [9][10] - The company significantly improved its financial position, with cash and cash equivalents increasing by 123% to $4.88 million and shareholders' equity rising by 46% to $6.91 million [9][10] Financial Highlights - Total revenue increased to $8.26 million, up 18% year-over-year [9][10] - Net loss decreased by 37% to $3.99 million from $6.38 million in 2023 [10] - Cash and cash equivalents more than doubled to $4.88 million, up from $2.19 million [10] - Shareholders' equity rose 46% to $6.91 million compared to $4.74 million in 2023 [10] - Total assets reached $10.06 million, an increase from $8.99 million [10] - Total liabilities decreased to $3.15 million from $4.26 million in 2023 [10] Business & Operational Highlights - Over 100 fashion brands adopted MySize's AI-driven sizing platform, enhancing fit optimization and reducing returns [3] - Continued growth in e-commerce through AI-driven merchandising across platforms like Amazon [3] - Expanded technology ecosystem with deeper integrations with major platforms such as Shopify, Magento, and Salesforce, enhancing client retention and omnichannel experiences [4] Management Commentary - The CEO emphasized the company's mission to transform fashion retail, highlighting the 18% revenue growth and the doubling of cash reserves as indicators of scale and discipline [5]

Revenue and Financial Performance - Revenues for the year ended December 31, 2024, amounted to $8,257,000, an increase of 18.1% compared to $6,996,000 for the year ended December 31, 2023, primarily driven by Orgad sales[241] - Operating loss for the year ended December 31, 2024, was $3,944,000, a decrease of 41.5% from the operating loss of $6,741,000 in 2023[248] - Net loss for the year ended December 31, 2024, was $3,995,000, down from $6,380,000 in 2023, reflecting improved operational performance[251] Expenses - Cost of revenues for the year ended December 31, 2024, was $4,934,000, up from $4,265,000 in 2023, with an inventory markdown of $643,000 due to a fire in Orgad's warehouse[242] - Research and development expenses decreased by approximately 55.96% to $429,000 in 2024 from $974,000 in 2023, mainly due to reduced headcount and subcontractor expenses[243] - Sales and marketing expenses decreased by 19.2% to $3,114,000 in 2024 from $3,856,000 in 2023, attributed to lower salaries and consultant expenses[244] - General and administrative expenses decreased by 15.2% to $3,368,000 in 2024 from $3,971,000 in 2023, primarily due to reduced professional services and insurance costs[245] - An impairment charge of $631,000 was recorded for the SaaS Solutions reporting unit, as its carrying value exceeded its fair value[268] Cash Flow and Financing - As of December 31, 2024, the company had cash, cash equivalents, and restricted cash of $4,880,000, an increase from $2,264,000 as of December 31, 2023, primarily due to a warrant repricing transaction and proceeds from exercised warrants[253] - Net cash used in operating activities decreased to $3,092,000 for the year ended December 31, 2024, compared to $6,106,000 for the previous year, mainly due to a reduction in net loss and changes in inventory[255] - Net cash provided by financing activities was $5,594,000 for the year ended December 31, 2024, down from $6,134,000 in 2023, primarily due to warrant repricing and proceeds from exercised warrants, offset by loan repayments of $735,000[257] - The net cash flow from investing activities was $53,000 for the year ended December 31, 2024, compared to $7,000 in 2023, primarily from proceeds from short-term deposits and investments in a joint venture[256] Future Outlook and Concerns - The company expects to continue generating losses and negative cash flows from operations for the foreseeable future, indicating substantial doubt about its ability to continue as a going concern without raising additional capital[258] - Current capital market conditions may limit the company's ability to raise additional capital on favorable terms, which could adversely affect its business and financial condition[259] - The company may face substantial dilution for existing stockholders if additional equity or convertible debt securities are issued in future capital transactions[260] Other Income and Adjustments - Other income for the year ended December 31, 2024, was $275,000, resulting from post-closing adjustments related to the Orgad acquisition[246] - Impairment of goodwill recorded was $631,000 for the year ended December 31, 2024, compared to $671,000 in 2023[247] Strategic Focus - The company is focused on commercializing Naiz Fit technology to enhance online shopping experiences and reduce return rates[221] - The company has entered into an At The Market Offering Agreement to sell up to $4.1 million in common stock, with 60,589 shares sold for approximately $142,000 as of the report date[254] - The company has not entered into any transactions with unconsolidated entities that expose it to material continuing risks or contingent liabilities[261]

Core Insights - MySize, Inc. has appointed Roy Golan to its Board of Directors to support its strategic growth objectives through his extensive experience in IPOs, fundraising, and M&As [1][2][3] Company Overview - MySize, Inc. is an omnichannel e-commerce platform that provides AI-driven measurement solutions, aiming to enhance fit accuracy and reduce returns for retailers [5] - The company operates Orgad, an online retail platform, and has developed innovative retail tools like the FirstLook Smart Mirror to improve in-store shopping experiences [5] Strategic Importance of Appointment - Roy Golan's appointment is seen as pivotal for MySize as it seeks to accelerate growth and enhance its market position, reinforcing investor confidence [3][4] - His background in corporate finance and strategic transactions is expected to be invaluable in executing the company's growth strategy and driving shareholder value [4]

Core Viewpoint - MySize Inc. has launched an Integrated Virtual Try-On Solution aimed at transforming customer experiences in the retail market through advanced sizing technology and virtual try-on capabilities [1][2][6] Product Features and Benefits - The solution combines Naiz Fit's accurate size recommendations with Aiuta's virtual try-on capabilities, enhancing customer confidence in size selection [2][3] - It provides a frictionless customer journey, addressing both fit and style concerns, which leads to higher satisfaction [3] - Retailers can gain insights from combined sizing and try-on data, optimizing inventory planning and product development [4] Market Potential - Virtual try-on technology can increase conversion rates by up to 40%, reduce return rates by an average of 20%, and significantly boost average order value (AOV) [4] - Early discussions with leading U.S. fashion brands indicate strong market interest and potential demand for the solution [5][6] Strategic Goals - The company aims to showcase formal partnerships by Q2 2025, aligning with its goal of achieving a $15 million revenue target in 2025 [6][7] - The integrated solution supports sustainability by reducing returns, which lowers logistics costs and environmental impact [8]

Financial Projections - My Size, Inc. anticipates a strong finish for 2024, projecting nearly 100% growth compared to 2022[11] - The company targets $15 million in revenue for 2025[11]

Core Insights - MySize, Inc. reported strong revenue growth, anticipating $8.5 million in revenue for 2024, which represents a 23% year-over-year increase, with a projection of reaching $15 million by 2025 [3][4] - The company is strategically expanding its geographic reach, moving from a North America focus to entering the European market, following certification as a supplier for a major European retailer [5][6] - MySize is exploring mergers and acquisitions (M&A) to enhance growth opportunities, aiming to expand product offerings, accelerate market reach, and optimize operational synergies [10][11] Revenue Growth and Financial Performance - MySize expects to close 2024 with $8.5 million in revenue, reflecting a 23% year-over-year growth [3] - The company believes it can achieve $15 million in revenue by 2025 based on current market conditions [3] - Operational cost savings are anticipated to enhance cash flow management and support strategic investments [3] Geographic Expansion - The company is shifting its e-commerce platform, Orgad, to expand operations across Europe [5] - Certification as a supplier for a major European retailer is seen as a significant milestone that unlocks new opportunities in the European retail market [6] Technological Advancements - MySize's AI-driven sizing solution, Naiz Fit, has delivered over 42 million personalized size recommendations and supported 1.5 million virtual try-ons [7] - The technology has increased conversion rates by 5.7 times and reduced return rates by 14%, driving cost savings for retail partners [7] - Naiz Fit has boosted average order value by 27% and improved consumer engagement by 15% [7] M&A Strategy - The company is actively exploring M&A opportunities to enhance growth and scale operations [10] - Targeting companies aligned with its expertise in AI-driven sizing solutions and e-commerce platforms is a key focus [10] - The M&A approach is grounded in strategic alignment and long-term value creation [11]

Core Viewpoint - My Size, Inc. reported a quarterly loss of $0.64 per share, significantly better than the Zacks Consensus Estimate of a loss of $1.14, marking an earnings surprise of 43.86% [1] - The company has shown mixed performance in revenue estimates, missing the consensus by 8.05% with revenues of $1.84 million for the quarter ended September 2024, down from $2.16 million a year ago [2] Financial Performance - The quarterly loss of $0.64 per share is an improvement from a loss of $3.52 per share a year ago [1] - Over the last four quarters, My Size has surpassed consensus EPS estimates three times [2] - The company has not been able to beat consensus revenue estimates over the last four quarters [2] Stock Performance - My Size shares have declined approximately 72.2% since the beginning of the year, contrasting with the S&P 500's gain of 25.5% [3] - The current Zacks Rank for My Size is 3 (Hold), indicating expected performance in line with the market in the near future [6] Earnings Outlook - The current consensus EPS estimate for the upcoming quarter is -$0.63 on revenues of $3 million, and for the current fiscal year, it is -$4.69 on revenues of $9.96 million [7] - The trend of estimate revisions for My Size is mixed, which could change following the recent earnings report [6] Industry Context - The Internet - Software industry, to which My Size belongs, is currently ranked in the top 18% of over 250 Zacks industries, suggesting a favorable outlook compared to lower-ranked industries [8]

Revenue Performance - Revenues for the nine months ended September 30, 2024, amounted to $6,802,000, an increase of 63.5% compared to $4,166,000 for the same period in 2023, primarily due to increased Orgad sales[89]. - Revenues for the three months ended September 30, 2024, were $1,839,000, a decrease of 14.7% from $2,156,000 for the same period in 2023, attributed to lower Orgad sales due to low inventory and seasonality[90]. Cost and Expenses - Cost of revenues for the nine months ended September 30, 2024, was $3,831,000, up 42.0% from $2,698,000 in the same period in 2023, mainly due to increased revenues and a $643,000 inventory markdown[91]. - Research and development expenses for the nine months ended September 30, 2024, were $352,000, a decrease of 56.6% from $811,000 in the same period in 2023, due to reduced headcount and subcontractor expenses[93]. - General and administrative expenses for the nine months ended September 30, 2024, were $2,572,000, down 19.8% from $3,210,000 in the same period in 2023, primarily due to decreased professional services and insurance expenses[97]. - Sales and marketing expenses for the nine months ended September 30, 2024, were $2,670,000, an increase of 2.8% from $2,598,000 in the same period in 2023, driven by higher Amazon fees[96]. - Financial expenses, net for the nine months ended September 30, 2024, amounted to $26,000, a decrease from $78,000 in the same period in 2023, mainly due to reduced exchange rate differences[101]. Loss and Impairment - Operating loss for the nine months ended September 30, 2024, was $3,254,000, a decrease of 36.8% compared to $5,151,000 for the same period in 2023[100]. - A goodwill impairment charge of $631,000 was recorded for the three months ended September 30, 2024, as the carrying value of the SaaS Solution reporting segment exceeded its expected fair value[99]. - The net loss for the nine months ended September 30, 2024, was $3,280,000, a decrease from a net loss of $5,077,000 for the same period in 2023, indicating improved financial performance[103]. - For the three months ended September 30, 2024, the net loss increased to $1,300,000 from $1,132,000 in the same period of 2023, reflecting ongoing challenges[104]. - An impairment charge of $631,000 was recorded for the SaaS Solutions reporting unit due to a decline in fair value, while no impairment was identified for other long-lived assets[121]. Cash Flow and Financial Position - Cash used in operating activities decreased to $2,523,000 for the nine months ended September 30, 2024, compared to $4,910,000 for the same period in 2023, showing better cash management[107]. - As of September 30, 2024, the company had cash, cash equivalents, and restricted cash of $2,371,000, up from $2,264,000 as of December 31, 2023, primarily due to a warrant repricing transaction[106]. - Net cash provided by financing activities was $2,626,000 for the nine months ended September 30, 2024, down from $6,230,000 for the same period in 2023, indicating reduced capital raising activities[109]. Future Outlook and Risks - The company expects to continue generating losses and negative cash flows from operations for the foreseeable future, raising concerns about its ability to sustain operations beyond 12 months[110]. - The company may face challenges in raising additional capital due to unfavorable market conditions, which could adversely affect its business and financial condition[111]. - The security situation in Israel has had an immaterial effect on operations and financial results, attributed to the company's global footprint and reliance on Amazon for inventory fulfillment[87]. - The company has not entered into transactions with unconsolidated entities that expose it to material risks or contingent liabilities[113]. Valuation and Growth Assumptions - The discount rate for the SaaS Solutions reporting unit remained at 25% as of September 30, 2024, while the revenue growth rate was adjusted to a range of 4%-32%[120].