RESTON, Va., Feb. 21, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the fourth quarter ended December 31, 2024 on Tuesday, March 4th at 5:00 p.m. ET Interested parties may access the conference call via live webcast at https://edge.media-server.com/mmc/p/u3y6uzxs, or participate via telephone by registering in advance at https://register.vev ...

Core Insights - Comscore has expanded its YouTube audience measurement capabilities to include Connected TV (CTV) metrics in Canada, France, Spain, and Malaysia, marking a significant international rollout [1][2][4] - The new metrics will provide person-level CTV viewership data, enabling content owners, creators, advertisers, and agencies to better understand and leverage their YouTube content across multiple platforms [2][4] - This expansion complements existing YouTube measurement on desktop and mobile, enhancing insights into audience behavior and traffic sharing capabilities [3][4] Company Overview - Comscore is recognized as a global leader in measuring and analyzing consumer behaviors, providing a comprehensive data footprint that includes digital, linear TV, and over-the-top viewership intelligence [5] - The company aims to empower media buyers and sellers with reliable cross-platform measurement, facilitating informed business decisions [5]

Core Insights - Comscore has appointed Frank Friedman as Chief Data and Analytics Officer and Head of Measurement, aiming to enhance its data governance and measurement strategies [1][4][5] Company Strategy - Friedman will oversee the development of tailored measurement playbooks for diverse customers, emphasizing that a one-size-fits-all approach is inadequate [2] - The appointment of Friedman follows the recent hiring of Jackelyn Keller as Chief Marketing Officer, indicating a strategic focus on digital and programmatic measurement across all consumer touchpoints [6] Industry Impact - Friedman has a history of challenging conventional measurement practices and has previously negotiated a significant agreement with Comscore while at The E.W. Scripps Company [3] - His experience includes leadership roles in various industry organizations, such as the Media Rating Council and Coalition for Innovative Media Measurement, which will contribute to Comscore's transformation in measurement practices [4][5] Company Overview - Comscore is recognized as a trusted partner for planning, transacting, and evaluating media across multiple platforms, combining insights from digital, linear TV, and over-the-top viewership [7]

Core Insights - The 2025 State of Programmatic Report indicates a strong growth in programmatic advertising, with 72% of marketers planning to increase their investments in this area [1][4] - A significant shift towards Connected TV (CTV) is noted, with its share of media budgets doubling since 2023 to 28% in 2025, as marketers reallocate funds from Linear TV [2] - Privacy-centric strategies are becoming essential, with 41% of marketers identifying contextual targeting as their primary approach to navigate privacy regulations [3] Programmatic Advertising Trends - 72% of respondents are set to increase programmatic investments in 2025, highlighting the ongoing reliance on programmatic strategies [1] - CTV has emerged as a dominant platform, with nearly half of marketers increasing their programmatic CTV budgets by reallocating from Linear TV [2] - Social media and audio/podcasts are receiving smaller shares of budgets, with social media investments remaining stable since 2023 and audio/podcasts showing modest growth [2] Privacy and Targeting Strategies - 41% of marketers are focusing on contextual targeting to address privacy concerns, with 52% planning to increase the use of contextual data in 2025 [3] - 80% of marketers emphasize the need for deduplicated reach and frequency measurement in programmatic environments to ensure effective audience targeting [3] - 48% of marketers expect to rely primarily on cookie-free targeting tactics by the end of 2025, reflecting the urgency to adapt to privacy changes [6] AI and Regulatory Preparedness - AI-driven insights are increasingly being utilized by marketers to enhance targeting and campaign performance, seen as a key driver of programmatic growth [6] - While 60% of marketers feel prepared for upcoming privacy regulatory changes in the U.S., 35% feel somewhat prepared, indicating a need for ongoing education [6]

Core Insights - Comscore has launched a unified content measurement solution called Comscore Content Measurement (CCM) that provides content owners and creators with tools to understand consumer behavior across various platforms [1][2][5] - The solution integrates device and platform-specific measurement capabilities, offering a deduplicated view of audience reach across linear TV, CTV/Streaming, PC, Mobile, and Social [2][5] - Major brands such as Google, NBCUniversal, and Paramount are utilizing this content measurement solution to enhance their understanding of viewer engagement and optimize content strategies [1][3][4] Group 1: Product Features - CCM offers hands-on access to media measurement tools, allowing content owners to better understand viewing habits and commercialize their offerings effectively [1][4] - The solution provides a holistic view of consumer touchpoints, enabling brands to track engagement across multiple devices and platforms [3][5] - Comscore's advanced cross-device graph technology and user authentication enhance the understanding of the cross-platform consumer journey [5][6] Group 2: Industry Impact - The introduction of CCM marks a significant advancement in measurement innovation, reflecting Comscore's leadership in the media measurement industry [5][6] - The solution is designed to empower media brands, local stations, and content owners to package and commercialize their offerings strategically [4][6] - Comscore aims to support ad monetization and content strategies by providing comprehensive audience measurement insights [5][6]

Core Insights - Comscore has appointed Jackelyn Keller as Chief Marketing Officer, bringing extensive experience in TV, streaming, digital, and programmatic advertising [1] - Keller's previous roles include head of market intelligence and global product strategy at Samsung Ads and global head of product marketing at Quantcast, positioning her to enhance Comscore's brand [1] - Comscore aims to leverage Keller's expertise to innovate measurement strategies and facilitate collaboration in the evolving media landscape [1] Company Overview - Comscore is a global leader in measuring and analyzing consumer behaviors, with a focus on digital, linear TV, and over-the-top viewership intelligence [1] - The company has been a pioneer in measurement innovation for over 25 years, adapting to changing consumer behaviors and the convergence of digital and real-world experiences [1] - Comscore provides media buyers and sellers with the tools to quantify multiscreen behavior and make informed business decisions [1]

Core Insights - Comscore has expanded its partnership with Gray Media in a multi-year agreement, continuing as a key local measurement currency provider and offering advanced demographics and audience insights [1][3] - The partnership will enable Gray Media to adopt Comscore's cross-platform measurement solution, Comscore Campaign Ratings (CCR), starting in 2025, allowing for comprehensive cross-platform insights and in-flight monitoring for advertisers [2][3] - Gray Media is the largest owner of top-rated local television stations in the U.S., reaching approximately 36% of U.S. television households, and has a significant presence in Hispanic TV households [3][5] Company Overview - Gray Media, headquartered in Atlanta, Georgia, operates in 113 television markets and includes the largest Telemundo Affiliate group with 43 markets [3] - Comscore is recognized as a leader in measuring digital and TV audiences, providing reliable cross-platform measurement solutions [3][7] Advanced Solutions - Gray Media will utilize Comscore's Advanced Audience solutions, including County, Automotive, Political data, and Plan Metrix, to provide advertisers with precise insights and deduplicated measurement across screens [5]

RESTON, Va., Nov. 20, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected TV—including co-viewing—by using predictive modeling based on massive samples of passively-collected household-level data. This new capability, already integrated into Comscore's digital video, cross-platform, an ...

comScore, Inc. (NASDAQ:SCOR) Q3 2024 Earnings Conference Call November 12, 2024 5:00 PM ET Company Participants John Tinker - Head of Investor Relations Jon Carpenter - Chief Executive Officer Mary Margaret - Chief Financial Officer Conference Call Participants Operator Good day, and thank you for standing by. Welcome to the Comscore Third Quarter 2024 Financial Results Call. [Operator Instructions] Please be advised that today's conference is being recorded. Thank you. I'd now like to hand the conference o ...

ComScore (SCOR) came out with a quarterly loss of $12.79 per share versus the Zacks Consensus Estimate of a loss of $0.94. This compares to loss of $0.40 per share a year ago. These figures are adjusted for non-recurring items.This quarterly report represents an earnings surprise of -1,260.64%. A quarter ago, it was expected that this online research firm would post a loss of $0.18 per share when it actually produced a loss of $1.19, delivering a surprise of -561.11%.Over the last four quarters, the company ...