Core Insights - Super League has expanded its partnership with AdArcade to introduce AI-powered capabilities for brands to deploy playable media at scale within rewarded mobile video inventory [1][5][6] Industry Overview - Gaming has become a significant cultural force, rivaling social media, and represents a primary audience for marketers, driving brand loyalty and real results [2] - Mobile gaming offers extensive reach with tens of billions of programmatically accessible daily impressions, often at lower costs compared to connected television [2] Technology and Innovation - AdArcade's Native Playables® technology transforms existing video ads into interactive experiences, enhancing engagement and outperforming traditional ad formats [3][9] - The new AI-powered Creative-as-a-Service (CaaS) offering allows brands to utilize Native Playables with minimal effort, facilitating seamless integration of video campaigns into mobile gaming [4][5] Market Potential - Mobile gaming is identified as a highly scalable and measurable video environment, yet many brands have not fully leveraged this opportunity [5][6] - The integration of AdArcade's technology into Super League's platform enhances the ability for brands to engage with a large, multi-generational mobile gaming audience [6][9]

Core Insights - Super League has announced an exclusive strategic partnership with Solsten, an AI-driven audience intelligence company, to enhance its capabilities in delivering audience insights and campaign design beyond traditional demographics [1][2][3] Group 1: Partnership Details - The partnership allows Super League to integrate Solsten's proprietary psychographic data and predictive models into its campaign planning and optimization workflows [2][3] - Solsten's technology utilizes generative AI to analyze a large-scale, psychology-based data set, providing predictive insights on audience responses to marketing strategies [3][5] Group 2: Marketing Implications - The collaboration aims to deepen brand engagement by applying psychological insights to marketing strategies, enhancing the effectiveness of campaigns across various channels [4][5] - Early applications of Solsten's models in campaigns have shown improvements in acquisition efficiency, conversion rates, and reduced customer acquisition costs [4] Group 3: Strategic Focus - This partnership reflects Super League's commitment to leveraging advanced data and AI capabilities to create scalable solutions that provide long-term commercial value [6] - Understanding the psychology of play is positioned as a competitive advantage in the evolving interactive media landscape [6]

Core Viewpoint - Super League has undergone a significant transformation over the past ten months, moving from stabilization to execution, and is now positioned for growth, profitability, and long-term value creation [2][3][16] Financial Performance - The company anticipates the fourth quarter of 2025 to be its strongest revenue quarter, with momentum continuing into the first quarter of 2026, which is expected to outperform both the previous quarter and the same period last year [3][16] Strategic Focus - Super League emphasizes the importance of understanding audience motivations and engagement, asserting that play is a competitive advantage that shapes consumer behavior and brand interactions [4][5] - The company has streamlined its operations, strengthened its balance sheet with approximately $14 million in cash as of December 31, 2025, and eliminated legacy constraints to focus on a more effective operating model [6][12] Organizational Structure - Super League is organized around three interconnected functions: Platform and Data, Advertising and Marketing Solutions, and Strategic Properties, each designed to enhance operational momentum [8][9][10][11] - The acquisition of Bounce is highlighted as a significant step in enhancing automation, measurement, and campaign execution capabilities [9] Growth and Profitability - The company is committed to maintaining profitability as a prerequisite for sustained progress while pursuing growth opportunities [13] - Super League is exploring broader digital asset strategies and evaluating opportunities that align with its core business, aiming for responsible monetization [14] Transition and Future Outlook - The recent reverse stock split is seen as a strategic move to enhance focus and execution capabilities [15] - Super League is now more streamlined and better capitalized than a year ago, with renewed momentum and sharper priorities [16]

SANTA MONICA, Calif., Jan. 21, 2026 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLE) (the “Company”), a leader in playable media trusted by global brands to reach and activate gaming audiences through playable ads and gamified content, announced today a reverse stock split of its issued and outstanding shares of common stock, par value $0.001 per share ("Common Stock"), at a ratio of 1-for-12 (the “Reverse Split”). The Reverse split is expected to become legally effective at 12:01 AM on January 23, 2026 (the ...

Core Insights - Regal is launching a virtual movie theatre on Roblox to celebrate National Popcorn Day, bridging the physical and digital worlds for movie fans [1][2] - The initiative targets Gen Z by allowing them to engage in a custom "endless runner" game within the virtual theatre, offering rewards for participation [2][3] Company Strategy - Regal aims to enhance engagement by integrating immersive experiences that connect virtual play with real-world rewards, such as free popcorn for players [5][6] - The collaboration with Super League is designed to create a scalable model that refreshes with new film releases, transforming the theatre lobby into an interactive space [4][5] Market Position - Regal operates one of the largest theatre circuits in the U.S., with 5,441 screens across 399 theatres in 41 states, focusing on delivering premium moviegoing experiences [9] - The partnership with Super League allows Regal to leverage technology to engage audiences and drive measurable impact in the attention-driven economy [8]

Core Insights - Roblox Corporation's stock remains stable following acquisition news related to in-game advertising [1] - Super League Enterprise Inc. acquired marketing technology firm Let's Bounce to enhance measurable advertising within gaming and user-generated content (UGC) platforms [2] Group 1: Acquisition and Market Impact - The acquisition is aimed at improving brand engagement tools and supporting Super League's path to profitability [4] - Bounce adds scalable and measurable in-game marketing programs, which are expected to enhance campaign performance and measurement [5] - The integration is anticipated to increase campaign scale and drive repeatable revenue, particularly targeting Gen Z and Gen Alpha who are significant consumers of games and UGC content [6] Group 2: User Engagement and Changes - Roblox will implement a private age check for chat access, starting in the U.S. and rolling out globally, which includes age-based chat limits and parental consent requirements for users under nine [2][3] - The platform reported 151.5 million average daily active users and 88.7 billion hours engaged in the first three quarters of 2025, indicating strong user engagement metrics [6] Group 3: Financial Performance - Roblox stock has increased over 24% in the past year, reflecting positive investor sentiment [3] - As of the latest publication, Roblox shares are trading at $76.42, up 0.78% [7]

Core Insights - Super League has acquired Let's Bounce, Inc., enhancing its capabilities in marketing technology for gaming and user-generated content (UGC) environments, which is expected to positively impact profitability and shareholder value [1][2][3] Company Overview - Super League is a leader in playable media, focusing on engaging gaming audiences through playable ads and gamified content [1][12] - Bounce, founded in 2023, specializes in scalable and measurable brand engagement within gaming and UGC environments [3][14] Market Trends - Gaming and UGC content are highly popular among Gen Z and Gen Alpha, with 94% and 96% of these demographics playing video games, respectively [2] - Marketers are increasingly seeking reliable attribution models to justify shifts in spending from traditional digital advertising to gaming platforms [2] Strategic Integration - The integration of Bounce into Super League's offerings is aimed at delivering scalable, full-funnel campaigns that meet the performance expectations of marketers [3][4] - Bounce's platform is designed to enhance campaign measurement and efficiency, addressing the need for clarity and repeatability in marketing efforts [5] Performance Metrics - Campaigns that incorporate loyalty mechanics have shown to increase product sales by 20% and reduce cost per acquisition (CPA) by 30% [4] - Loyalty participants tend to spend 12-18% more annually compared to non-members, highlighting the effectiveness of loyalty programs in driving engagement [4] Leadership and Expertise - Barak Chamo and Jasper Degens, co-founders of Bounce, will join Super League as Directors of Product and Engineering, bringing extensive experience in interactive technology and consumer engagement [5][6][7]

Core Insights - Super League has acquired Let's Bounce, Inc., enhancing its capabilities in marketing technology for gaming and user-generated content (UGC) environments, which is expected to positively impact profitability and shareholder value [1][2][3] Company Overview - Super League is a leader in playable media, focusing on engaging gaming audiences through playable ads and gamified content [1][12] - Bounce, founded in 2023, specializes in scalable and measurable brand engagement within gaming and UGC environments [3][14] Market Trends - Gaming and UGC content are highly engaging for Gen Z and Gen Alpha, with 94% and 96% of these demographics playing video games, respectively [2] - Marketers are increasingly seeking reliable attribution models to justify shifts in spending from traditional digital advertising to gaming platforms [2] Strategic Integration - The integration of Bounce into Super League's offerings is expected to enhance the delivery of scalable, full-funnel marketing campaigns that meet high-performance standards [3][4] - Bounce's existing infrastructure, particularly its work with Roblox, positions Super League to expand its campaign scale and revenue opportunities [3] Performance Metrics - Campaigns that incorporate loyalty mechanics have shown to increase product sales by 20% and reduce cost per acquisition (CPA) by 30% [4] - Loyalty participants tend to spend 12-18% more annually compared to non-members, indicating the effectiveness of loyalty programs in driving engagement [4] Leadership and Expertise - Barak Chamo and Jasper Degens, co-founders of Bounce, will join Super League as Directors of Product and Engineering, bringing their expertise in interactive technology and consumer engagement [5][6][7]

Core Viewpoint - Super League has appointed Marti Frucci to its Board of Directors and CEO Matt Edelman will also take on the role of Chairman of the Board, effective January 1, 2026, signaling a strategic governance realignment as the company aims for growth in the gaming and media sectors [1][4]. Company Overview - Super League (Nasdaq: SLE) specializes in playable media, enabling brands to engage gaming audiences through playable ads and gamified content across various platforms [9]. - The company leverages proprietary technologies and a development studio to create impactful brand experiences in an attention-driven economy [9]. Leadership Changes - Marti Frucci, with over 30 years of experience in investment banking and more than $20 billion in transactions, has been appointed to the Board, bringing extensive expertise in Telecom, Media, and Technology sectors [2]. - Matt Edelman will transition to the role of Chairman of the Board, emphasizing his commitment to the company's growth and governance [4]. Strategic Insights - Frucci's appointment is seen as timely for Super League, as her deep knowledge of transaction structures and fundraising strategies is expected to support the company's growth plans [4]. - Frucci expressed enthusiasm about joining the Board at a pivotal moment, highlighting her confidence in the leadership team's ability to scale the company and explore transformative opportunities in the digital asset space [4].

Core Insights - Super League has acquired an interest in the popular Roblox game Hide or Die!, which has been visited over 570 million times in 16 months, marking a strategic shift towards ownership of cash-generating assets in the gaming sector [1][2] - The acquisition is expected to enhance Super League's profitability and provide brand partners access to a large, engaged audience on Roblox, which has 151.5 million average daily active users as of September 30, 2025 [5][2] - The gaming industry is increasingly recognized for its cultural significance, with over 80% of individuals under 45 in the U.S. playing video games, highlighting a gap in monetization opportunities that Super League aims to exploit [2][5] Company Strategy - The CEO of Super League emphasized the importance of acquiring proven, revenue-generating properties like Hide or Die! to build a portfolio of equity ownership interests, providing long-term flexibility in value structuring [2][4] - The company aims to leverage its capabilities in scalable media solutions and branded content activations to drive revenue growth and deliver sustainable shareholder returns [2][4] Market Context - Roblox continues to demonstrate significant engagement, with users conducting over 50 million searches and updating avatars 274 million times daily, indicating a strong market for branded virtual apparel [5] - The creators of Hide or Die! have benefited from the Roblox Developer Exchange Program, which has generated over $1 billion globally in the past year, showcasing the financial potential within the platform [6]