Game Development and Offerings - The company has developed a portfolio of free-to-play social casino games, including award-winning titles like POP! Slots and myVEGAS Slots, and has expanded its offerings with the acquisition of Brainium in late 2022[88]. - The company invests significantly in game development and enhancements to maintain player interest and achieve revenue growth, with expenditures occurring prior to new content releases[97]. - The playAWARDS and myVIP programs are designed to drive player engagement and retention, with ongoing investments to enhance these loyalty programs[98]. - The company offers real-world rewards at no cost to itself, which are provided by rewards partners, and plans to expand and diversify its rewards loyalty program[99]. Revenue Generation - Revenue is primarily generated from the sale of in-game virtual currency, with a significant concentration in North America, and the company has introduced in-game advertising as a revenue stream, particularly for Tetris® and Brainium games[91][93]. - The company incurs platform fees of approximately 30% on in-game purchases processed by third-party platforms like the Apple App Store and Google Play Store, which can impact overall revenue[94]. - Advertising revenue increased by 1.7million,or11.716.0 million in Q2 2024 compared to 14.3millioninQ22023[113].UserEngagementMetrics−DailyActiveUsers(DAU)andMonthlyActiveUsers(MAU)arekeyperformanceindicators,withDAUdefinedasthenumberofindividualsplayingagameonaparticularday,andMAUdefinedasthenumberofindividualsplayingagameinaparticularmonth[101][102].−DailyPayingUsers(DPU)istrackedtounderstandthesizeoftheactiveplayerbasemakingin−gamepurchases,withAverageDPUcalculatedforeachdayduringthereportingperiod[103].−AverageDailyActiveUsers(DAU)decreasedby431,or11.85.2 million, or 6.7%, to 72.6millioncomparedto77.8 million in Q2 2023[109]. - Operating loss for Q2 2024 was 4.0million,asignificantincreaseof114.71.8 million in Q2 2023[109]. - Net loss for Q2 2024 increased to 2.6million,up244.00.8 million in Q2 2023[109]. - playAWARDS segment net revenue dropped by 1.7million,or99.92,000 in Q2 2024 due to the non-renewal of a licensing arrangement[114]. - Total operating expenses for Q2 2024 were 76.6million,adecreaseof3.1 million, or 3.9%, from 79.6millioninQ22023[115].−ConsolidatedAEBITDAdecreasedby4.6 million to 29.5millionforthesixmonthsendedJune30,2024,comparedto34.0 million for the same period in 2023, representing a 13.5% decrease[131]. - Consolidated AEBITDA margin for the first half of 2024 was 19.6%, compared to 21.6% in the first half of 2023[136]. Cost Management - Total operating expenses decreased by 5.9millionto156.1 million for the six months ended June 30, 2024, compared to 161.9millionforthesameperiodin2023,representinga3.61.4 million to 37.0millionforthesixmonthsendedJune30,2024,withthecostasapercentageofrevenueincreasingfrom24.30.9 million to 35.6millionforthesixmonthsendedJune30,2024,withthepercentageofrevenueincreasingfrom23.11.4 million to 34.8millionforthesixmonthsendedJune30,2024,primarilyduetoadecreaseinstockcompensationandemployeecosts[120].−Generalandadministrativeexpensesincreasedby0.5 million to 23.4millionforthesixmonthsendedJune30,2024,drivenbyhigheremployeecostsandITapplications[121].−Depreciationandamortizationexpensesincreasedby1.1 million to 23.2millionforthesixmonthsendedJune30,2024,primarilyduetolicenserenewals[122].−Restructuringexpensesdecreasedby3.8 million to 2.0millionforthesixmonthsendedJune30,2024,mainlyduetoreductionsinmanagementrestructuringsandseverance[124].CashFlowandFinancialPosition−CashandcashequivalentsasofJune30,2024,totaled106.3 million, down from 132.9millionattheendof2023[137][147].−Netcashprovidedbyoperatingactivitiesforthefirsthalfof2024was19.5 million, a decrease from 23.9millioninthesameperiodof2023[141].−Netcashusedinfinancingactivitiesincreasedto32.4 million in the first half of 2024, compared to 15.6millioninthesameperiodof2023,primarilyduetosharerepurchases[143].−Thecompanymayrequireadditionalfundsforbusinessgrowth,includingdevelopingnewgamesandenhancingexistingones[138].−AsofJune30,2024,thecompanyheldderivativecontractstopurchaseforeigncurrencieswithanotionalvalueofapproximately17.5 million[150].