EASYHOME(000785)2025-03-28 11:25Financial Performance - Total revenue for 2024 was CNY 1,296,591.32 million, a decrease of 4.04% compared to the previous year[2] - Operating profit decreased by 31.76% to CNY 137,781.47 million, while total profit fell by 30.79% to CNY 132,727.48 million[2] - Net profit attributable to shareholders was CNY 88,315.61 million, down 32.08% year-on-year, and net profit after deducting non-recurring gains and losses was CNY 100,409.16 million, a decrease of 18.37%[2] - Basic earnings per share decreased by 33.33% to CNY 0.14, and the weighted average return on equity was 4.39%, down 2.20% from the previous year[2] - Total assets at the end of the reporting period were CNY 4,974,638.84 million, a decline of 7.33% from the beginning of the period[2] - The company has completed the repurchase and cancellation of 35,448,146 shares, reducing total share capital from 6,287,288,273 shares to 6,251,840,127 shares[2] Strategic Initiatives - The company plans to leverage its digital transformation advantages to enhance online and offline marketing systems, aiming for stable sales growth[4] - The company is focusing on smart home experience centers and developing a digital招商管理 system to improve efficiency in regional招商[4] - New consumption scenarios are being developed around AI design, smart home control systems, and cross-border e-commerce to drive innovation[4] - The company aims to explore new incremental markets by promoting international expansion alongside the home furnishing industry[4]