Financial Performance - For the six months ended June 30, 2023, the company recorded revenue of 8.8million,a40.76.2 million for the same period in 2022[6]. - Profit for the same period increased from 1.5millionin2022to2.0 million in 2023, with basic and diluted earnings per share rising from 0.25to0.29[6]. - Revenue increased by 40.7% from 6.2millionforthesixmonthsendedJune30,2022,to8.8 million for the six months ended June 30, 2023, driven by growth in cross-border digital marketing services and cross-border e-commerce SaaS solutions[19]. - Revenue from standardized digital marketing services rose by 35.3% to 4.7million,whilerevenuefromcustomizeddigitalmarketingservicesincreasedby48.42.3 million[19]. - Revenue from cross-border e-commerce SaaS solutions surged by 601.6% to 1.4million,attributedtoanincreaseinthenumberofclientsandindependentstoresestablishedthroughthePowershopyplatform[19].−Grossprofitincreasedby57.47.6 million, with gross margin rising from 77.4% to 86.6% due to reduced sales costs and increased revenues from various service segments[20]. - Net profit increased by 36.3% to 2.0million,withnetprofitmarginslightlydecreasingfrom23.84,358,000 from 2,498,000,reflectinga74.52,371,000, compared to 1,727,000inthepreviousyear,markinga37.32,014 thousand, with a profit of 2,024thousand[69].ClientandMarketExpansion−Thetotalbillingfrommarketingclientsincreasedfrom222.6 million to 288.4millionyear−over−year[7].−Thecompanyaimstoexpanditscross−borderdigitalmarketingservicesandSaaSsolutions,focusingonemergingmarketslikeSoutheastAsia[9].−Thecompanyservesover2,500marketingclientsacrossvariousindustries,includinge−commerceandonlinegaming[6].−Thecompanyemphasizesacustomer−orienteddevelopmentapproachtocreatediversemarketingsolutions[7].−Thecompanyplanstopromoteitscross−bordere−commerceSaaSsolutions,utilizing13.31.9 million[16]. - Administrative expenses rose from 1.8millionto2.9 million, primarily due to listing expenses[21]. - Employee costs decreased to 1,883,000from2,100,000, reflecting a reduction of 10.4%[85]. Debt and Cash Flow - Financial costs increased from 0.8millionto2.0 million, mainly due to rising market interest rates impacting bank loan interest[23]. - Cash and cash equivalents decreased from 27.7millionasofDecember31,2022,to15.4 million as of June 30, 2023, mainly due to higher total payments to media publishers and extended payment terms for key customers[30]. - Bank loans increased from 29.0millionasofDecember31,2022,to33.2 million as of June 30, 2023, to support business expansion and development[29]. - The debt-to-equity ratio rose from 20.7% as of December 31, 2022, to 73.5% as of June 30, 2023, due to increased bank loan balances despite an increase in total equity[33]. - The company reported a net cash used in operating activities of (30,302)thousandforthesixmonthsendedJune30,2023,comparedto24,051 thousand for the same period in 2022[70]. Shareholder Information - No interim dividend was recommended for the six months ended June 30, 2023, compared to 7.8millionforthesameperiodin2022[31].−Thecompanyhadnosignificantcontingentliabilitiesormajorinvestmentsduringtherelevantperiod,andnoplansforsignificantinvestmentsorcapitalassetsasofJune30,2023[37].−Thecompanyreportedabasicanddilutedearningspershareof0.29 for the six months ended June 30, 2023, compared to 0.25forthesameperiodin2022[62].−Thecompanyraised17,835 thousand through the issuance of shares during the financing activities[70]. - The company issued 599,000,000 fully paid shares through capitalization of the share premium account on March 3, 2023[108]. Future Outlook and Strategic Initiatives - The company is investing FF million in R&D for new technologies, focusing on AI and AR applications[130]. - Market expansion efforts are underway in the Asia-Pacific region, targeting a growth rate of GG% in that market segment[132]. - A new marketing strategy has been implemented, aiming to increase brand awareness by II% over the next six months[134]. - The board has approved a share buyback program worth LL million to enhance shareholder value[131].