INSIGHT(300781) 证券时报网·2024-10-23 05:52Core Viewpoint - The company is planning a significant asset restructuring by acquiring an 80% stake in a leading digital public relations service provider, Zhizhe Brand Management Consulting (Beijing) Co., Ltd, as part of its strategy to enhance its brand marketing services [1] Group 1: Company Announcement - The company announced on October 22 that it is in the process of planning a major asset restructuring involving the issuance of shares and cash payments to acquire assets [1] - The transaction is still in the planning stage, with discussions ongoing with the shareholders of the target company [1] - The shareholders involved in the transaction hold a combined 99.9972% of the total equity of Zhizhe Brand [1] Group 2: Financial Performance - Zhizhe Brand has shown consistent revenue growth from 2020 to mid-2024, with revenues of 249 million, 291 million, 411 million, 517 million, and 355 million yuan respectively [1] - The net profits for the same period were 29.68 million, 20.40 million, 35.35 million, 38.72 million, and 32.34 million yuan respectively [1] - The company has also increased its workforce from 157 to 211 employees over the same period [1] Group 3: Industry Context - The public relations service market in China sees automotive brand promotion accounting for approximately 45% of the market share, indicating a significant growth opportunity as smart and new energy vehicles gain market penetration [1] - The company aims to enhance its profit margins by increasing its focus on brand management, digital integrated marketing, and strategic consulting, as its current profit margins from performance marketing are relatively low [1][2] Group 4: Market Reaction - On October 22, the cultural media sector showed strong performance, with the company's stock rising by 7.53% to 66.52 yuan per share, with a trading volume of 1.741 billion yuan [3] - The overall cultural media sector increased by 4.05%, with many stocks within the sector experiencing significant gains [2]