Core Insights - Alaska Air Group, Inc. (ALK) shares are experiencing an upward trend in trading [1] - Goldman Sachs analyst Catherine O'Brien suggests potential upside to the company's 2027 EPS target due to several favorable factors [2] - The company is planning to transition to a single loyalty program by the second half of 2025 [3] Financial Projections - O'Brien's price forecast for ALK shares is set at 70,basedonanormalizedEBITDARvaluationmethodology,applyinga3.1xEV/EBITDARmultipletoanormalizedEBITDARestimateof3.7 billion [4] - The analyst estimates FY24 revenues at 11.711billionandprojectsFY25revenuestoreach14.734 billion [5] Strategic Developments - A new agreement is anticipated to follow the transition to a single loyalty program, likely before current contracts expire [4] - The recent 1billionsharerepurchaseauthorizationisexpectedtocontributepositivelytothecompany′sfinancialoutlook[2]MarketPerformance−ALKsharesarecurrentlytradingat64.06, reflecting a slight decrease of 0.05% [6]