Proya(603605) 证券时报网·2025-01-24 11:48Industry Overview - The cosmetics industry experienced significant fluctuations in 2024, with intense competition across platforms, brands, and products [1] - Domestic Chinese cosmetics brands continued to expand their market share, reaching 53.51% of the top 1000 brands on major e-commerce platforms from January to November 2024, up from 52.22% in 2023 [1] - Market shares of French, American, Japanese, and Korean brands in China saw slight declines [1] Company Performance - The company's multiple sub-brands demonstrated strong growth momentum, with the main brand consistently ranking first in sales among domestic cosmetics brands on platforms like Tmall and Douyin [1] - The company was recognized as the "Zhejiang Provincial Key Enterprise Research Institute," the only cosmetics company to receive this honor, contributing to the high-quality development of the domestic cosmetics industry [1] Research and Innovation - The company continued to invest in scientific research and innovation, collaborating with prestigious universities such as Beijing Technology and Business University and Shanghai Jiao Tong University to establish joint laboratories [1] - On November 15, 2024, the company partnered with the Systems Biomedicine Research Institute of Shanghai Jiao Tong University to establish the "Scalp Health Joint Laboratory" [1] Digital Transformation - The company fully advanced its digital transformation in 2024, being officially recognized as a "National Green Factory" by the Ministry of Industry and Information Technology [2] - The company's cosmetics future factory was awarded the title of "Future Factory" in Zhejiang Province [2] - The company was selected as a "Leading Case" in the digital transformation of China's light industry and as a "Smart Governance" typical case by the National Medical Products Administration [2] Market Outlook - The company's chairman, Hou Juncheng, expressed optimism about the growth potential of the Chinese cosmetics market, believing that domestic brands have the opportunity to further expand their market share in both existing and new market spaces [2] - Despite increasing competition in segmented markets, the Chinese cosmetics industry is expected to produce more cost-effective and competitive products [2]