Target(TGT) CNBC·2025-01-24 18:06Core Viewpoint - Target is rolling back its diversity, equity, and inclusion (DEI) programs, including the cessation of its three-year DEI goals and the end of reporting to external diversity-focused groups [1][2]. Group 1: Company Actions - Target will stop its DEI goals and end a program aimed at increasing products from Black- or minority-owned businesses [1][2]. - The company joins other corporations like Tractor Supply, Meta, Walmart, and McDonald's in dropping DEI-related commitments, influenced by external pressures and legal rulings [2]. Group 2: Strategic Rationale - The decision is based on years of data and insights, with the aim of aligning with the evolving external landscape to drive growth [2]. - The memo emphasizes the importance of adapting to changes in consumer demographics and preferences [2]. Group 3: Historical Context - Target's previous DEI commitments were strengthened following the "Black Lives Matter" protests and the murder of George Floyd in 2020, which had a personal impact on the CEO [3][4]. - The rollback of DEI initiatives follows political shifts, including executive orders from former President Trump aimed at ending government DEI programs [3].