冰雪经济有望成内需增长新动力

Core Insights - The 2024 Central Economic Work Conference emphasizes the development of the "ice and snow economy" as a new growth point for China's economy, with a projected total scale of 0.98 trillion yuan in 2024, growing at 8.0% year-on-year [1][2] - The successful hosting of the 2022 Beijing Winter Olympics has significantly boosted the ice and snow industry, increasing public awareness and market attractiveness, with the total scale expected to reach 1.07 trillion yuan by 2025 [2][3] - The ice and snow economy is entering a new development stage characterized by increased venue numbers, enhanced event diversity, and technological advancements [3][4] Development Trends - The number of ice and snow sports venues in China has increased to 2,847 in 2023, up by 395 from 2022, indicating a growing popularity among the general public [2][3] - The diversification of ice and snow events has expanded participation beyond professional athletes to include grassroots and family-oriented activities, fostering a broader consumer base [3][4] - The integration of technology in the ice and snow industry, including smart equipment and digital innovations, is expected to enhance operational efficiency and consumer experiences [5][6] Future Projections - By 2027, the total scale of the ice and snow economy is projected to reach 1.2 trillion yuan, with a further increase to 1.5 trillion yuan by 2030, driven by a shift towards a more inclusive consumer base [4][6] - The average annual growth rate of ice and snow consumption is expected to exceed 8% during the 14th Five-Year Plan period, becoming a new driver of domestic demand [5][6] - The expansion of ice and snow sports facilities is anticipated to reach third- and fourth-tier cities, broadening participation among diverse income groups and enhancing regional development [6]