Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook

Harley-Davidson, Inc. (NYSE: HOG ) manufactures and sells the infamous Harley-Davidson motorcycles and related parts, accessories, and apparel globally, generating sales across the globe. In 2024 , 63% of the company’s unit sales were in the United States, with EMEA, APAC, and CanadaI am an avid investor with a major focus on small cap companies with experience in investing in US, Canadian, and European markets. My investment philosophy to generating great returns on the stock market revolves around identif ...