Lulus Unveils New Brand Campaign to Expand Market Presence and Deepen Customer Loyalty

Core Insights - Lulus is launching a multi-phased brand campaign aimed at enhancing its position as a leading dress destination, starting during International Women's Month and running for three months [1][2] - The campaign focuses on emotional storytelling and product-driven messaging to foster brand affinity and long-term customer loyalty [1][2] Brand Strategy - The campaign is a strategic investment in customer engagement, aiming to deepen relationships with both existing and new customers while enhancing brand perception [2][10] - Lulus emphasizes creating experiences rather than just selling products, which is expected to drive brand loyalty and lifetime value [2][10] Marketing Execution - The campaign will utilize a diversified strategy that includes influencer collaborations, customer-facing events, and expanded out-of-home marketing to reach new customers [3][8] - Each phase of the campaign will align with key consumer touchpoints, focusing on moments in a woman's life where fashion plays a significant role [6][9] Out-of-Home Advertising - Lulus is extending its out-of-home advertising efforts, including prime billboard placements in high-traffic areas such as New York's Times Square and near college campuses [7][8] - The previous year's campaign significantly increased brand recall, and this year's initiative aims to build on that success by engaging audiences beyond digital channels [7][8] Growth and Collaborations - The campaign reflects Lulus' commitment to building a differentiated brand experience and leveraging its strong digital presence for profitable growth [9][10] - Recent collaborations with brands like Nuuly, Poshmark, and Nordstrom are expected to enhance product offerings and expand brand visibility [9][10]