
Core Viewpoint - Ping An Bank Shanghai Branch is committed to protecting the legitimate rights and interests of financial consumers through various measures, integrating the mission of "consumer protection for the people" into daily operations [1][2][3] Group 1: Financial Consumer Protection Initiatives - The bank's core goal is to "comprehensively enhance financial service levels and protect consumer rights," solidifying its responsibility and deepening technological empowerment to create a digital financial consumer protection management system [3][4] - Ping An Bank utilizes cutting-edge technologies such as artificial intelligence to develop a comprehensive financial service process that includes "pre-education, efficient feedback during service, and timely response afterward" [3][4] - The bank has developed an intelligent consumer protection system and a digital platform, leveraging AI and big data analysis to promote systematic, intelligent, and digital internal management of consumer protection efforts [3][4] Group 2: Community Engagement and Education - The bank actively innovates its consumer protection education model, encouraging employees to engage with various communities and organizations in Shanghai to conduct innovative financial consumer protection education activities [3][4] - In 2024, the bank plans to organize 1,356 online and offline consumer protection education events, reaching approximately 3.86 million people [3][4] - To expand the coverage of consumer protection education, the bank emphasizes the use of both online and offline platforms, creating a comprehensive library of financial education resources to guide the public in understanding and utilizing financial services [4] Group 3: Future Commitment - The bank will continue to adhere to a "people-centered" approach, integrating consumer protection work into corporate governance and enhancing control over the entire business process to strengthen source governance and protect consumer rights [4]