知乎终于赚钱了

Core Viewpoint - Zhihu has achieved profitability for the first time since its listing, marking a significant milestone in its financial performance [2][3] Financial Performance - In Q4 2024, Zhihu reported revenue of 859 million yuan and a net profit of 86.4 million yuan, compared to a net loss of 103 million yuan in the same period of 2023 [1] - Zhihu's marketing service revenue decreased to 316 million yuan from 465 million yuan year-on-year, while paid membership revenue fell to 420 million yuan from 456 million yuan [4] - The overall cost of revenue decreased from 465 million yuan to 319 million yuan, leading to a gross profit of 540 million yuan and a gross margin increase from 59.1% to 62.9% [5] Operational Efficiency - Zhihu improved its operational efficiency, reducing total operating expenses from 851 million yuan to 529 million yuan, resulting in an operating profit of 11.9 million yuan [5] - As of the end of Q4, Zhihu had over 77 million creators and a total content creation volume of 870 million pieces, reflecting a year-on-year growth of 12.9% [5] AI Integration - AI has become a key focus for Zhihu's future development, with ongoing investments in AI applications to enhance user interaction and competitive advantage [2] - Zhihu has launched AI search products like "Zhihu Direct Answer," which have undergone multiple iterations to improve search result quality and user engagement [7] - The integration of AI technologies has not only transformed Zhihu's business but also enhanced the professional value of its content community [8]