欧派家居31年铸就消费信赖

Core Insights - 欧派家居 has been a key player in the home furnishing industry for 31 years, serving 50 million families globally and evolving from selling products to providing comprehensive home solutions [1] - The company emphasizes a user-centric approach, focusing on smart design tools and nationwide warranty services to enhance customer experience [1] - 欧派家居 aims to redefine the concept of home by integrating product, service, and experience upgrades [1] Group 1: Brand Trust and Consumer Engagement - 欧派家居 builds brand trust through a multi-dimensional approach, focusing on quality and integrity rather than traditional advertising methods [2] - The company has established a trust system based on visibility, usability, and durability, which resonates with modern consumer expectations [2] Group 2: Home Strategy and Innovation - The "大家居战略" developed over ten years aims to break the limitations of single product categories, offering a full chain of design, production, and service [3] - Key innovations include an AI design system for personalized home design, standardized production across five bases, and a hybrid service model combining large store experiences with community service [3] Group 3: Renovation Services - 欧派家居 addresses the growing demand for home renovation by launching the "青岚小筑" initiative, providing localized renovation services [4] - The company offers modular solutions for renovation needs, including basic repairs and comprehensive home packages that integrate smart home and elderly-friendly designs [5] - By collaborating with supply chain platforms, 欧派家居 aims to deliver one-stop home decoration solutions, enhancing customer convenience and satisfaction [5]