营收净利双降零售承压，平安银行困境中如何谋变？

Core Viewpoint - Ping An Bank's 2024 financial results reveal a significant decline in both revenue and net profit, indicating the bank is facing substantial challenges due to industry cycles and competitive pressures, as well as the costs associated with restructuring its asset portfolio and business model [1][2]. Financial Performance - The bank reported total operating income of 146.695 billion yuan, a year-on-year decrease of 10.93%, and a net profit attributable to shareholders of 44.508 billion yuan, down 4.19% from the previous year [1]. - The net interest margin fell to 1.87%, a decrease of 51 basis points from the previous year, marking the largest annual decline since 2010 [2]. - Interest income decreased by 20.8%, with corporate loan average yield dropping by 44 basis points and personal loan average yield declining by 102 basis points [4]. Revenue Breakdown - Interest income accounted for 93.427 billion yuan, representing 63.7% of total income, down from 71.6% the previous year [4]. - Non-interest income grew by 14.0%, but net fees and commissions fell by 18.1%, particularly in credit card and wealth management services [5][6]. Retail Business Challenges - The retail business, once a strong growth area, saw its revenue contribution drop below 50%, falling from 58.2% in 2023 to 48.6% in 2024 [8]. - Credit card circulation decreased by 12.9%, and total credit card spending fell by 16.6%, reflecting increased competition and changing consumer financial needs [8][9]. - Consumer loan balances also declined, with a notable increase in the non-performing loan ratio for personal loans [9][12]. Asset Quality Concerns - Total assets reached 5.769 trillion yuan, a 3.3% increase year-on-year, but the quality of assets remains under pressure, with rising non-performing loan ratios [12][14]. - The bank reported significant asset impairment losses, totaling 49.428 billion yuan, primarily affecting retail operations [6][14]. Strategic Adjustments - In response to these challenges, Ping An Bank is undergoing strategic adjustments, including a restructuring of its credit product offerings and a focus on improving internal management [20]. - Recent personnel changes in the retail division signal a commitment to reform and a desire to enhance operational efficiency [20].