Core Viewpoint - The leadership transition at Greentown China marks a new era under Liu Chengyun, following the resignation of Zhang Yadong after nearly seven years, amidst mixed financial results for 2024 [2][3]. Financial Performance - In 2024, Greentown China achieved a total contract sales amount of 276.8 billion yuan, ranking third in the real estate industry, with a significant increase in project acquisitions [2]. - The company reported a revenue of 158.55 billion yuan, a 20.7% increase from 131.38 billion yuan in 2023, but the net profit attributable to shareholders fell by 48.8% to 1.596 billion yuan [8]. - The increase in impairment provisions contributed to the decline in net profit, with impairment and fair value changes rising from 2.035 billion yuan in 2023 to 4.917 billion yuan in 2024 [9]. Leadership Transition - Liu Chengyun, previously a senior executive at the parent company China Communications Construction Company, has taken over as chairman of Greentown China [2][4]. - Zhang Yadong's tenure saw significant growth in sales from approximately 156.4 billion yuan in 2018 to about 276.8 billion yuan in 2024, with the company’s industry ranking improving from 17th to 3rd [3]. Strategic Focus - Liu emphasized the importance of safety in investment strategies for 2025, aiming to balance safety, liquidity, and profitability while enhancing project evaluation and bidding capabilities [6][10]. - The company plans to continue its aggressive land acquisition strategy, focusing on high-quality projects in first and second-tier cities, while also exploring opportunities in smaller cities [7][10]. Inventory Management - Greentown China faces challenges with high inventory levels, with total inventory amounting to approximately 250 billion yuan, representing about half of total assets [9]. - The company aims to accelerate inventory reduction efforts, with a focus on improving project quality and efficiency in sales strategies [10].
挥别张亚东时代 “地王收割机”绿城中国的新帅与旧忧