POP MART(09992) 每日经济新闻·2025-04-14 12:16Core Viewpoint - Pop Mart has initiated its largest organizational restructuring in five years to accelerate its globalization strategy, with a focus on regional headquarters in Greater China, the Americas, Asia-Pacific, and Europe [1][2] Group 1: Organizational Restructuring - The restructuring aims to enhance management efficiency and standardization across different regions, with senior vice president Wen Deyi appointed as co-COO to oversee global operations [2][5] - The CEO Wang Ning emphasized the importance of a flatter organizational structure to improve collaboration and operational efficiency [5][6] Group 2: Globalization Strategy - Pop Mart's overseas revenue has reached 5.066 billion yuan, a year-on-year increase of 375.2%, with Southeast Asia showing the highest growth at 2.403 billion yuan, up 619.1% [4] - The company aims for overseas business to account for nearly 40% of total revenue, with plans for further international expansion [2][4] Group 3: Market Potential and Brand Strategy - The overseas toy market presents significant growth opportunities, and Pop Mart's unique brand image is expected to attract young consumers globally [5][6] - Wang Ning expressed confidence in achieving over 50% year-on-year revenue growth by 2025, with overseas revenue expected to double [6][7]