普冉股份：全球市场需求持续增长，美国关税调整直接影响较小

Core Insights - The company stated that its direct exports to the U.S. account for a low proportion of overall revenue, indicating minimal direct impact from recent U.S. tariff policy adjustments [2] - The company highlighted the ongoing expansion of smart and digital applications in global consumer electronics, industrial, and automotive sectors, which is expected to drive market demand and create growth opportunities [2] Company Strategies - To mitigate industry volatility risks, the company plans to optimize its product matrix, diversify its market reach, and strengthen supply chain collaboration [2] - Specific measures include advancing storage product certifications in industrial and automotive sectors, accelerating the introduction of "storage+" product lines, deepening AI collaboration with chip manufacturers, maintaining strategic partnerships with wafer suppliers for stable capacity, and enhancing internal incentive systems to improve operational efficiency [2] Product Development Focus - The company aims to optimize memory chip performance by 2025, focusing on the iteration of 40nm SONOS technology and the layout of ETOX high-capacity products, while accelerating mass shipments in the automotive sector [2] - Under the "storage+" strategy, the company plans to expand general MCU intelligent functions and analog product lines such as voice coil motor drivers [2] Market Expansion Plans - The company intends to deepen cooperation with domestic clients and expand into the European and American markets with industrial-grade products, aiming to capture market share in the Asia-Pacific and emerging markets through localized services [2] Industry Positioning - The company noted that adjustments in strategies by international competitors have created opportunities for domestic manufacturers, with its NOR Flash global market share rising to the fifth position [3] - In the AI sector, the increasing storage demand from smartphones and edge devices is expected to drive business growth [3] - The company continues to enhance product competitiveness through advanced 40nm process technology and ETOX cost optimization, along with flexible supply chain management strategies [3]